Australia Smart TV Market Size to Worth USD 2.20 Billion by 2033 | With a 1.60% CAGR

Australia Smart TV Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 1.60% (2025-2033)

The Australia smart TV market is expanding due to increasing consumer interest in streaming services, advanced features, and growing disposable incomes. The Australia smart TV market size was valued at USD 1.90 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.20 Billion by 2033, exhibiting a CAGR of 1.60% from 2025-2033.

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Australia Smart TV Industry Trends and Drivers:

The Smart TV market in Australia is booming. This growth comes from new technology, strong consumer spending, and a desire for better home entertainment. Valued at USD 1.5 billion in 2024, it is projected to grow at a CAGR of 4.5% through 2029, reaching USD 1.95 billion. Consumers favor 4K UHD TVs, which accounted for 60% of sales in 2024, due to superior picture quality and affordability. Big brands like Samsung, LG, and Sony lead the market. Samsung stands out with its QLED tech and smart AI interfaces. Streaming services such as Netflix and Stan are used by 70% of households. This drives demand for smart TVs that have built-in apps and voice assistants. Urban households, making up 90% of Australia's population, lead in adoption. They prefer 55-65-inch models because they offer a good balance of size and cost. Retail channels like JB Hi-Fi and Harvey Norman make up 65% of sales. E-commerce platforms, such as Amazon, are growing fast and now hold 25% of the market. However, high import tariffs on electronics could raise prices, impacting affordability.

Innovation and what consumers want are changing Australia's smart TV market. There's a big focus on advanced features and being sustainable. OLED and QLED are popular with premium buyers. LG's OLED models are known for their deep blacks and bright colors. Voice-activated remotes and AI upscaling in Sony's Bravia series improve user experience. They attract tech-savvy consumers. Energy efficiency is key. 80% of new models meet Australia's strict energy star ratings. This cuts household power use by 15%. Rural market penetration is tough. Only 10% of sales happen outside cities. So, brands respond by offering budget-friendly 32-40-inch models. Competitive pricing strategies, like Black Friday discounts, drive sales. In fact, 30% of annual purchases happen in November. Working with local content providers, like Foxtel, boosts product appeal. They offer exclusive streaming bundles.

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Australia Smart TV Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Resolution Type:

● 4K UHD TV
● HD TV
● Full HD TV
● 8K TV

Analysis by Screen Size:

● Below 32 Inches
● 32 to 45 Inches
● 46 to 55 Inches
● 56 to 65 Inches
● Above 65 Inches

Analysis by Screen Type:

● Flat
● Curved

Analysis by Technology:

● Liquid Crystal Display (LCD)
● Light Emitting Diode (LED)
● Organic Light Emitting Diode (OLED)
● Quantum Dot Light Emitting Diode (QLED)

Platform Analysis:

● Australia Capital Territory & New South Wales
● Victoria & Tasmania
● Queensland
● Northern Territory & Southern Australia
● Western Australia

Competitive Landscape with Key Player:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

● Market Performance (2019-2024)
● Market Outlook (2025-2033)
● COVID-19 Impact on the Market
● Porter's Five Forces Analysis
● Strategic Recommendations
● Historical, Current and Future Market Trends
● Market Drivers and Success Factors
● SWOT Analysis
● Structure of the Market
● Value Chain Analysis
● Comprehensive Mapping of the Competitive Landscape

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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This release was published on openPR.