Vietnam Energy Drinks Market Size to Worth USD 400.0 Million by 2033 | With a 5.2% CAGR

Vietnam Energy Drinks Market Overview

Base Year: 2023

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 5.2% (2025-2033)

The Vietnam energy drinks market is witnessing steady growth fueled by a young population, changing lifestyles, and rising demand for instant energy-boosting beverages. Vietnam energy drinks market size reached USD 240.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 400.0 Million by 2033, exhibiting a growth rate (CAGR) of 5.2% during 2025-2033.

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Vietnam Energy Drinks Industry Trends and Drivers:

The energy drinks market in Vietnam is growing fast. Urbanization is increasing, and there's a young population. Plus, people have more money to spend. Valued at USD 3.5 billion in 2023, it is projected to reach USD 6.5 billion by 2032, with a CAGR of 7.1%. Young consumers, especially men aged 18 to 34, want quick energy boosts. They lead busy lives filled with work and gaming. Urban areas in Vietnam house 38.1% of the population. Here, energy drink consumption is high. Over 19% of consumers drink these beverages several times a week. Major brands like Red Bull, PepsiCo, and local player THP Group dominate, holding a combined 70% market share. Red Bull sponsors Vietnam's National Football Teams to target sports fans. Health trends are changing products. Now, 60% of new items have low sugar, added vitamins, or natural ingredients like ginseng. Drinking energy drinks with ice during meals shows unique habits. This reflects cultural blending. Foodservice plays a key role in distributing these drinks. Even with growth, brands face challenges from scrutiny over caffeine and sugar levels. This pressure pushes them to create organic and low-calorie options.

Vietnam's energy drinks market is growing. This growth is driven by more people joining the workforce and a rise in fitness trends. In 2023, female labor force participation reached 68.5%. So, demand for convenient, performance-boosting drinks has increased among busy professionals. Millennials who care about fitness love activities like cycling and bodybuilding. They prefer energy drinks that have amino acids and electrolytes. This trend is helping sales of sports products grow. E-commerce channels are changing. Platforms like Shopee and Lazada are growing fast. They attract shoppers with regular discounts and will capture 20% of off-trade sales in 2024. Supermarkets and convenience stores are still the leaders, making up 50% of sales. Meanwhile, on-trade channels like cafes and gyms are on the rise. International brands use global quality standards. Local companies, like Masan Group, adjust their products for regional tastes. This approach boosts market diversity.

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Vietnam Energy Drinks Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

● Alcoholic
● Non-Alcoholic

End User Insights:

● Kids
● Adults
● Teenagers

Distribution Channel Insights:

● Supermarkets and Hypermarkets
● Specialty Stores
● Convenience Stores
● Online Stores
● Others

Regional Insights:

● Northern Vietnam
● Central Vietnam
● Southern Vietnam

Competitive Landscape with Key Player:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

● Market Performance (2019-2024)
● Market Outlook (2025-2033)
● COVID-19 Impact on the Market
● Porter's Five Forces Analysis
● Strategic Recommendations
● Historical, Current and Future Market Trends
● Market Drivers and Success Factors
● SWOT Analysis
● Structure of the Market
● Value Chain Analysis
● Comprehensive Mapping of the Competitive Landscape

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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This release was published on openPR.