From Madhya Pradesh to Mass Appeal: GaXo Perfumes Unbottles India's First 'Accessible Luxury' Scent Saga

India, meet your blockbuster fragrance brand.
GaXo Perfumes (www.gaxo.in) is here to shatter the myth that luxury must come with a five-digit price tag or a Parisian label. Born in the heart of Madhya Pradesh and backed by the entrepreneurial fire of Neeraj Bansal (a CPA-turned-visionary), GaXo is the Made in India brand that smells like a million bucks-and costs way less.

"People think perfumes are all fluff and air. But one spray of GaXo? That's a whole damn character arc."
- Ishika, Creative Lead & The Energy Behind The Brand

🎬 THE STAR CAST OF GAXO
Titan (For Him): Bold, confident, like a hero walking out of slow-motion rain.
👉 Shop Titan

Tacenda (For Her): Soft, mysterious, with vanilla that whispers sweet nothings all day long.
👉 Try Tacenda

Instinct (For Him): Rugged, magnetic, and unforgettable.
👉 Explore Instinct

Chess (Unisex): Strategic, sensual, and plays to win.
👉 Unisex Classic

🎤 WHY INDIA IS OBSESSED
Not drop-shipped. Every bottle is handcrafted in-house. No middlemen. No mystery factories.

30-40% Pure Perfume Oil. That's way above industry average. Most mass-market perfumes? 5-10%.

24-Hour Longevity, Guaranteed. Or your money back.

100ml Bottles That Last 4-5 Months. Because why not give you more?

"While other brands sell slogans, GaXo sells truth in a bottle."

📈 SEO GOLD: WHY GAXO IS TRENDING
GaXo has gone viral on Reddit, won hearts on Quora, and is blowing up on Instagram with honest stories, no-BS reviews, and behind-the-scenes of real Indian fragrance craftsmanship. In a world full of copy-paste perfumes and influencer fluff, GaXo is a movement.

🌟 A BRAND WITH A BOLLYWOOD HEART
From the scent profile to the storytelling-GaXo feels like Shah Rukh Khan in "Kal Ho Naa Ho" and hits like Ranveer Singh on a red carpet. Dramatic. Desirable. And downright unforgettable.

📣 SMELL IT TO BELIEVE IT
Still wondering if it's just hype? GaXo is running giveaways, samples, and behind-the-scenes drops.
Start your GaXo journey here → www.gaxo.in

GaXo Fragrances Pvt. Ltd.
Plot No. 21, Third Floor,
Near Saket Metro Station,
New Delhi - 110017
India

GaXo Perfumes was born from a bold idea: to redefine the Indian perfume industry by making luxury truly accessible. Founded by Neeraj Bansal, a Chartered Accountant-turned-entrepreneur from Madhya Pradesh, GaXo was conceptualized not in a boardroom but from lived experiences-growing up amid the earthy richness of central India, where scent wasn't just a luxury, but a memory, an emotion, a story.

Disillusioned by overpriced international perfumes and underwhelming local alternatives, Neeraj envisioned a brand that could compete with the finest European houses in quality-while staying proudly rooted in Indian craftsmanship and value.

Launched with an emphasis on in-house production, 30-40% pure perfume oil concentration, and guaranteed 24-hour longevity, GaXo has quickly become a rising force in India's evolving fragrance landscape.

The goal is not just to sell perfumes-it is to educate, elevate, and emotionally connect with consumers who are ready for better.

GaXo Perfumes - Core Enterprise
Registered Entity: GaXo Fragrances Private Limited

Founded: 2023

Founder & CFO: Neeraj Bansal

Creative & Operations Head: Ishika (Brand Voice & Strategy)

Headquarters: Bhopal, Madhya Pradesh, India

Website: www.gaxo.in

Product Line: Perfumes (100ml EDP), Perfume Oils, Layering Kits (upcoming)

Vertical Integration - Our Strength
Unlike most perfume startups in India that rely on dropshipping or third-party manufacturers, GaXo operates a vertically integrated model. We control:

Fragrance formulation (through our in-house scent lab)

Raw material sourcing (direct ties with essential oil distillers)

Packaging & bottling (custom bottles & sustainable design)

E-commerce fulfillment & logistics (handled via our internal system to ensure speed & safety)

This direct control allows us to ensure consistency, purity, and performance in every bottle we sell.

🌏 Collaborations & Entities Involved
Domestic Partners: Local glassmakers, packaging artisans, and essential oil extractors based in Kannauj, Mumbai, and Hyderabad.

International Sourcing Partners: Select fragrance accords and ingredients are sourced from France and Dubai to maintain olfactory standards.

Logistics & Fulfillment: Shiprocket, Delhivery, and Bluedart for pan-India delivery.

Retail & Marketing Partners: Strategic campaigns across Instagram, Reddit, Quora, and Medium to build an honest and educated fragrance community.

📈 Vision & Future Outlook
GaXo's vision is to be India's most loved fragrance house-not just because we make people smell good, but because we make them feel understood, confident, and elevated.

We're expanding into:

Perfume oils & hair mists

Mini discovery sets for layering lovers

Offline pop-up experiences & curated scent lounges

Our promise remains simple: If it doesn't last, we refund. If it doesn't wow you, we rework it.

This release was published on openPR.