Lonard Unveils Three Bold New Timepieces: Infinity, Terraluxe, and Sonar

In Milan on March 21st, 2025, Luxury watchmaker Lonard proudly introduced three striking new models-Infinity, Terraluxe, and Sonar-during an exclusive event at Attico di Allison. With Milan's skyline as a breathtaking backdrop, a curated audience of watch connoisseurs, journalists, jewelers, stylists, and tastemakers gathered for an evening celebrating craftsmanship, design, and timeless style.
Attendees experienced firsthand the artistry behind Lonard's latest creations, alongside the brand's signature Lap01 and Dressy models-a tribute to the heritage and innovation that define Lonard's vision. The event was more than a launch; it was an immersive moment, reaffirming that a watch is more than an instrument of timekeeping-it is a life companion.
Introducing the Infinity, Terraluxe, and Sonar Collections
Infinity: A Swiss-made masterpiece featuring an integrated bracelet and bold geometric lines, the Infinity is inspired by Sardinia's 3,000-year-old architectural enigma, Pozzo Santa Cristina. Available in three striking colors, it embodies precision and effortless sophistication.
Terraluxe GMT: Designed for the modern traveler, the Terraluxe GMT pays homage to movement-both mechanical and personal. Its engraved Sardinian pintadera case back reflects cultural heritage, while the Sunset and Eclipse colorways capture the dual essence of adventure: the vibrant explorer and the nocturnal wanderer.
Sonar: Merging vintage charm with contemporary performance, Sonar draws from the golden age of 1970s dive watches. With bold lines, a robust build, and high-visibility details, it seamlessly transitions from ocean depths to city streets.

Where to Find the Collection
The Infinity, Terraluxe, and Sonar models are now available exclusively at www.lonardwatches.com and authorized retailers listed on the Lonard website. Following new agreements secured during the event, the list of retail partners will continue to expand.

A Legacy of Italian Craftsmanship
During the presentation, Lonard's co-founder, Mauro Gilardi, shared the brand's deep-rooted connection to Italian and Sardinian heritage:
"We are proudly Italian and proudly Sardinian, with our company headquartered in Carbonia. This connection to Italy and Sardinia, along with our strong family values, is at the heart of every timepiece we create. You will always find the Italian spirit, the essence of Sardinia, and our passion in our work-from the coffee-inspired quadrant of the Lap01 to the Pintadera engraving on the Terraluxe GMT, the sea-celebrating Sonar, and the Infinity's tribute to the Santa Cristina well. Our watches are more than accessories; they are stories waiting to be told."

Via Piranesi 4 - Attico di Allison - Milano Italia

About Lonard
"Lonard is an Italian watch brand rooted in a love for craftsmanship and family traditions. Founded by two brothers-in-law in Sardinia, the brand began with a shared vision: to create timeless, elegant watches that prioritise quality and simplicity. Every Lonard timepiece combines Swiss or Japanese mechanical movement with a distinctly Italian design, embodying understated sophistication.
Inspired by Italy's appreciation for life's finer moments-leisurely lunches, aperitivi with friends, or a perfect espresso-Lonard watches are designed to mark special milestones and foster meaningful connections.
Join the Lonard family and celebrate time beautifully."
www.lonardwatches.com
https://www.instagram.com/lonardwatches/

This release was published on openPR.