Low-alcohol Beverages Market is Expected to Reach at a USD 9.4 Billion by 2035 Growth as Health-conscious Trends Drive Demand | Fact.MR Report

The market for low-alcohol drinks is USD 5.9 billion in 2025. Fact.MR's research states that the market will grow at a CAGR of 4.7% and reach USD 9.4 billion by 2035. The primary growth factor is growing health consciousness among consumers seeking moderation without compromising social and sensory aspects.

Millennial and Gen Z consumers are driving the taste transition away from strong-proof spirits to low-ABV options such as beer, wine, cocktails, and functional drinks containing adaptogens or botanics. Low-alcoholic drinks are increasingly becoming lifestyle brands that are selling consumers with wellness, cognitive performance, and restraint values.

Category innovation is spearheaded by innovative fermentation technologies, plant infusion, and sugar-reduction strategies. Brands also reformulate offerings with clean-label attributes, organic sourcing, and nootropics to cash in on the wider trend of conscious consumption.

They are allocating more shelf space to low-ABV variants, acknowledging their high growth rates in mature and emerging markets. Premiumization is one of the key trends, emphasizing craft heritage, flavor profiles, and scarce ingredients to appeal to the sober-curious and health-conscious. Convenience formats, including ready-to-drink (RTD) cans, are also fueling on-the-go and social consumption.

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Key Takeaways from Market Study:

The global low-alcohol beverages market is projected to grow from USD 5.9 billion in 2025 to USD 9.4 billion by 2035, reflecting a CAGR of 4.7% over the forecast period.
Millennial and Gen Z consumers are leading the shift from high-proof spirits to low-ABV alternatives, such as beer, wine, cocktails, and functional beverages infused with adaptogens and botanicals.
Manufacturers are focusing on product innovation through advanced fermentation techniques, plant infusions, and sugar-reduction strategies, aiming to offer clean-label, organic, and nootropic-enhanced beverages
Premiumization is a significant trend, with brands emphasizing craft heritage, unique flavor profiles, and rare ingredients to appeal to health-conscious and sober-curious consumers.
Convenience formats, particularly ready-to-drink (RTD) cans, are gaining popularity, facilitating on-the-go and social consumption of low-alcohol beverages.
Wine and spirit companies are proactively introducing

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This release was published on openPR.