HANRO LAUNCHES NEW BASIC STYLES FW25

HANRO, the international premium underwear brand, continues to expand its NOS Basic collection in the fall/winter 2025 collection and launches innovative, timeless styles. These new products not only offer exceptional comfort, but also set stylish accents for everyday wear. With 'Invisible Touch', 'Smooth Illusion', 'Satin Deluxe' and 'Robe Selection' in the basic colors Black, White and Beige, HANRO introduces luxurious basics for men and women that are both functional and fashionable and set new standards in feel-good underwear and loungewear. "HANRO lovers appreciate our basics, which is why they are an important part of our collection. With the new ranges, we are offering our customers a new generation of timeless HANRO styles," says Christiane Braun, Head of Product Management & Design at HANRO.

Seamless comfort and seductive transparency
'Invisible Touch' stands for seamless comfort and minimalism. The range is characterized by its soft free-cut microfiber, which adapts perfectly to the body and offers an invisible feel under close-fitting clothing. A seamless soft cup bra and briefs with bonded edges ensure unrestricted freedom of movement and comfort in everyday life. 'Smooth Illusion' uses ultra-fine, sheer tulle to create a seductive yet everyday look. The collection features seamless bra cups and briefs with delicate, elastic trim that remains invisible even under close-fitting clothing. The highlight is the fashionable cyclist pants, which prevents thigh chafing thanks to the long leg length and combines functionality with style.

Luxurious accents and a unisex robe
HANRO brings feminine elegance to everyday life with the new 'Satin Deluxe' briefs. Theluxurious briefs made of shiny, flowing soft viscose satin offer a sensual feel and arefinished with a fine picot trim - for a feminine look. The 'Robe Selection' series offers a new unisex bathrobe for men and women made of soft and absorbent cotton terry velour, perfect for relaxing hours in the spa, sauna or at home. This robe combines comfort and style and offers luxurious well-being for every occasion.

Elevate PR and Communications
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Francesca Venturi
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HANRO has been producing premium lingerie, nightwear, and loungewear for 140 years. The company wasestablished in 1884 in the Swiss town of Liestal by Albert HANdschin and Carl ROnus and since then hasstood for understated luxury, high quality, and timeless style. Unique materials, exquisite craftsmanship, andattention to detail are at the heart of every collection. The result: carefully designed and sustainable lingeriethat embodies elegance and aesthetic with every fiber. HANRO products are made in Europe and OEKO-TEX® STANDARD 100 certified. 80% of fabrics are produced in Vorarlberg, Austria in the company's ownfabric production facility. Manufacturing takes place at the company's sewing factory in Portugal. Today thecompany can be found in the finest shopping destinations in almost 50 countries around the world. Inaddition, HANRO has 13 flagship stores worldwide, including in New York, Beverly Hills, Dubai, London,Amsterdam, Rome, Munich, Vienna, and Gstaad.

This release was published on openPR.