Matcha Market In The Food & Beverage Industry: Market Trends In 2025 | Most Leading Companies - Aiya Co., Ltd., Mizuba Tea Co., Keicha Tea World, The AOI Tea Company, ITO EN, LTD

Global Matcha Market reached US$ 3,650.0 million in 2024 and is expected to reach US$ 7,835.5 million by 2032, growing at a CAGR of 10.02% during the forecast period 2025-2032.

Matcha Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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Matcha is a finely ground powder made from specially grown and processed green tea leaves, traditionally used in Japanese tea ceremonies. Rich in antioxidants, it is known for its vibrant green color and health benefits, including energy-boosting and calming effects.

List of the Key Players in the Matcha Market:

Aiya Co., Ltd., Mizuba Tea Co., Keicha Tea World, The AOI Tea Company, ITO EN, LTD., Jade Monk, Midori Spring, DōMatcha, IPPODO TEA and Encha.

Industry Development:

In February 2025, PerfectTed unveiled its new Strawberry and Vanilla Matcha Lattes, further expanding its ready-to-drink (RTD) lineup. These oat milk-based beverages, crafted with ceremonial-grade matcha from Uji, Japan, deliver 60mg of slow-release caffeine and are naturally sweetened with agave-free from refined sugars and artificial sweeteners. Distribution across Tesco, Waitrose, Holland & Barrett, Amazon, and DTC channels began in April.

In October 2024, ITO EN launched Matcha Banana Latte and Matcha Cacao Latte under its matcha LOVE brand, packaged in convenient SIG SmileSmall cartons. These barista-style drinks blend premium matcha with trending flavors, catering to the rising global demand for functional, health-oriented beverages and helping expand matcha's appeal beyond traditional markets.

In May 2024, Aiya Matcha introduced its Sugar Free Sweetened Matcha To Go-a stevia-sweetened, no-sugar, and additive-free variant of its original blend. This culinary-grade matcha is offered in a user-friendly, instant format ideal for preparing lattes, smoothies, or blended beverages-hot or cold-without the need for whisking or sifting, aligning with the fast-growing trend of wellness on the go.

Research Process:

Both primary and secondary data sources have been used in the global Matcha Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Segment Covered in the Matcha Market:

By Grade: Ceremonial Grade, Classic Grade, Culinary Grade

By Form: Powder, RTD (Ready-to-Drink) Beverages, Capsules & Supplements

By Application; Food & Beverages, Nutraceuticals, Personal Care & Cosmetics, Others

Regional Analysis for Matcha Market:

The regional analysis of the Matcha Market covers key regions including North America, Europe, Asia Pacific Middle East and Africa and South America. The North America with a focus on the U.S., Canada, and Mexico; Europe, highlighting major countries like the U.K., Germany, France, and Italy, along with other nations in the region; Asia-Pacific, covering India, China, Japan, South Korea, and Australia, among others; South America, with emphasis on Colombia, Brazil, and Argentina; and the Middle East & Africa, which includes Saudi Arabia, the U.A.E., South Africa, and other countries. This comprehensive regional breakdown helps identify unique market trends and growth opportunities specific to each area.

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

➡ A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.

➡ Top-down and bottom-up approach for regional analysis

➡ Porter's five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.

➡ By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market

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People Also Ask:

➠ What is the global sales, production, consumption, import, and export value of the Matcha market?

➠ Who are the leading manufacturers in the global Matcha industry? What is their operational status in terms of capacity, production, sales, pricing, costs, gross margin, and revenue?

➠ What opportunities and challenges do vendors in the global Matcha industry face?

➠ Which applications, end-users, or product types are expected to see growth? What is the market share for each type and application?

➠ What are the key factors and limitations affecting the growth of the Matcha market?

➠ What are the various sales, marketing, and distribution channels in the global industry?

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