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Rise In Social Media Users Fueling The Growth Of The Market Due To Increasing Digital Engagement: A Significant Driver Propelling The Artificial Intelligence (AI) In Media Market In 2025
Artificial Intelligence (AI) In Media
What Is the Artificial Intelligence (AI) In Media Market Size and Projected Growth Rate?
In recent times, the market size for artificial intelligence (AI) in the media industry has seen remarkable growth. The market, standing at $10.14 billion in 2024, is projected to substantially expand to $13.72 billion by 2025, experiencing a compound annual growth rate (CAGR) of 35.3%. This significant uptick throughout the historical period can be linked to a growing need for content personalization, an increase in the incorporation of AI into social media apps, a surge in desire for tailored content, the proliferation of social media and video-sharing platforms, and a heightened need for video content production.
It is projected that the market size of artificial intelligence (AI) used in media will undergo substantial expansion in the coming years, reaching up to $45.60 billion by 2029 with a compound annual growth rate (CAGR) of 35.0%. The escalation during this prediction period can be correlated with multiple factors such as increased investment in immersive technologies, heightened awareness about artificial intelligence (AI), rising demand for customised and dynamic video content, expansion in automation needs, and the escalating usage of AI in advertising. The forecast period is also likely to witness several major trends including enhancements in natural language processing (NLP), technological innovations and advancements, content adaptation in real-time, personalization & suggestions based on personal preferences, and widening usage in e-learning fields.
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What Are the Major Segments in the Artificial Intelligence (AI) In Media Market?
The artificial intelligence (AI) in media market covered in this report is segmented -
1) By Solution: Hardware Or Equipment, Services
2) By Software Type: Content Distribution, Workflow Automation, Audience Analysis
3) By Application: Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning And Management, Sales And Marketing, Talent Identification, Content Capture, Sports Automatic Productions
Subsegmentss:
1) By Hardware or Equipment: AI-Optimized Processors (GPUs, TPUs, FPGAs), Edge AI Devices, AI-Powered Cameras & Sensors, AI Workstations & Servers
2) By Services: AI Consulting And Integration Services, AI-Powered Content Creation Services, AI-Driven Media Analytics Services, AI-Based Personalization And Recommendation Services
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What Are The Driving Artificial Intelligence (AI) In Media Market Evolution?
The expansion of the artificial intelligence (AI) in media market is anticipated to be fueled by the growing number of social media users. Social media refers to web-based channels that let users craft, disseminate, and engage with content for communication and networking. The popularity of social media is thanks to its capacity to connect individuals globally, supply immediate access to news and entertainment, and present businesses with opportunities to interact with a broader audience. The role of artificial intelligence (AI) in media is enhancing social media by tailoring content suggestions, filtering harmful posts, and refining user engagement via chatbots and automation. For instance, in February 2025, Sprout Social, a US-based software company, revealed that the number of social media users had hit 5.42 billion, with each user engaging with approximately 6.83 different social networks monthly. Consequently, the increase in the number of social media users is propelling the growth of the artificial intelligence (AI) in the media market.
Which Firms Dominate The Artificial Intelligence (AI) In Media Market Segments?
Major companies operating in the artificial intelligence (AI) in media market are Google LLC, Microsoft Corporation, Alibaba Group Holding Limited, Amazon Web Services Inc., Intel Corporation, accenture* plc, International Business Machines Corporation, Oracle Corporation, NVIDIA Corporation, Cognizant Technology Solutions Corporation, Gracenote Inc., Red Bee Media Limited, Vimeo.com Inc., Avid Technology Inc., Appen Limited, Hootsuite Inc., Gravity Media Group Limited, Brightcove Inc., LoopMe Limited, Vizrt Group AS
What Trends Are Expected to Dominate the Artificial Intelligence (AI) In Media Market in the Next 5 Years?
Key players in the AI in media market are concentrating on introducing revolutionary technological solutions, including AI-based media evaluation tools, to improve and measure the successfulness of media promotions. AI-empowered media evaluation tools represent sophisticated analytic solutions that rate the value, importance, and influence of media material using AI technology. For instance, LoopMe, a media firm from the UK, in October 2024, unveiled their Brand Outcome Scores (BOS), which are AI-based media evaluation tools. These are engineered to enhance advertisement efficiency by forecasting significant brand parameters, including awareness, contemplation, and buying intention. Moreover, these scores offer predictive analysis at request and impression levels, aiding advertisers in making evidence-based choices for mobile videos, connected TV (CTV), and display advertisements. Remarkably, it operates independently of cookies or user identifiers, underlining privacy compliance.
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Which Is The Largest Region In The Artificial Intelligence (AI) In Media Market?
North America was the largest region in the artificial intelligence (AI) in media market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Artificial Intelligence (AI) In Media Market?
2. What is the CAGR expected in the Artificial Intelligence (AI) In Media Market?
3. What Are the Key Innovations Transforming the Artificial Intelligence (AI) In Media Industry?
4. Which Region Is Leading the Artificial Intelligence (AI) In Media Market?
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