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Startup Neurosell has launched Virton AI - a next-generation virtual fitting rooms

04-28-2025 09:13 AM CET | IT, New Media & Software

Press release from: Neurosell

Neurosell launched Virton AI - a new generation fitting rooms for ecommerce

Neurosell launched Virton AI - a new generation fitting rooms for ecommerce

Last week, the ecommerce 3.0 ecosystem startup launched Virton AI - a product to create next-generation virtual fitting rooms. Any online store can run the pilot project for free.

What kind of fitting rooms are these?
The ideas of virtual fitting rooms emerged around the same time as the first generative AI models. Many brands wanted to realize such a thing for themselves, but the technology and the speed of learning has only reached the right levels today.

There are several different solutions on the market, but each of them largely either loses context or rearranges the image in such a way that the user is unable to match the garment exactly to their image.

Virton AI is part of the e-commerce ecosystem from startup Neurosell and offers a different point-and-click approach, focusing on maximizing integration into online stores and preserving user-content.

How the Virton AI algorithm works for users:
- The user selects their favorite item to try on;
- Then uploads a full-length photo of herself to maximize the image;
- AI generates a fitting result without going to the store and waiting for delivery;

For online stores, Virton AI offers:
- Unlimited embedding of widgets for the website;
- Personalized White-Label applications for VK, Telegram, Google Play and Android;
- Full product support, dedicated servers and monthly updates;

The first pilot projects are already launching with local clothing brands, and the number of users is only growing.

614000, Russia, Permsky Krai, Perm, Cosmonauts Highway bld. 111IK1, office 308

Russian-born startup Neurosell is creating a new ecommerce ecosystem that focuses primarily on hybrid work between humans and artificial intelligence in online commerce.

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