Press release
Sports Nutrition Market Forecasted to Hit USD 97.12 billion by 2034 with a 7.4% CAGR
Sports Nutrition Market
The global sports nutrition market is projected to witness a CAGR of 7.4% from 2025 to 2034. It is expected to reach USD 97.12 billion by 2034 from USD 47.45 billion in 2024.
Market Outlook
Sports nutrition refers to developing dietary supplements or consuming plans to assist in improved athletic performance. It is usually used in endurance and strength-based sports but can form a common ground with anybody seeking to enhance their performance. Consuming the most appropriate food type, that is, carbohydrates, proteins, fibers and fats, fluids, and nutrients to optimize energy and assist in sports recuperation is the key.
Making more informed choices about nutrition and consumption can cause enhanced presentation, wound prohibition, and speedier recovery. Nutritional experts offer several services to support health and sporting objectives. This can span from suggestions for consuming after workouts, instruction on sports supplements, or a dedicated nutrition plan for coaching and contesting.
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Market Drivers
Growing Awareness about Health and Fitness: The growing consciousness of health and fitness is notably driving the market expansion. Health-conscious consumers are growingly identifying the significance of appropriate nutrition in improving athletic performance, muscle recuperation, and holistic well-being. This increased awareness causes a superlative demand for sports nutrition commodities such as protein supplements and energy bars as people look to maximize fitness regimes and sustain agile lifestyles.
The Surge in Sports and Physical Activities: The rising engagement in sports physical ventures is pushing the market demand. For instance, as per the data from the Sports and Fitness Industry Association, the partaking rates in several physical ventures have surged to 80%, with the aggregate of Americans participating in minimum one kind of physical activity emerging from 242 million in 2023 to 247.1 million in 2024. This increased sports participation is driving the need for nutritional products that support performance and recovery.
Major Market Companies
The sports nutrition market is excessively competitive, with key players holding the maximum market share. Here are a few of the top companies in the market:
• Abbott Laboratories
• Ajinomoto Co., Inc.
• BA Sports Nutrition, LLC (BODYARMOR)
• Clif Bar & Company
• The Coca-Cola Company (Powerade)
• Glanbia plc (Optimum Nutrition, BSN)
• GNC Holdings, Inc.
• Herbalife Nutrition Ltd.
• Hormel Foods Corporation (Muscle Milk)
• Iovate Health Sciences International Inc. (MuscleTech, Hydroxycut)
• MusclePharm Corporation
• Nestlé S.A. (PowerBar)
• PepsiCo, Inc. (Gatorade)
• Post Holdings, Inc. (Premier Protein)
• Yakult Honsha Co., Ltd.
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Sports Nutrition Market Report Highlights
📊 By application, the post-workout segment holds the largest market share, driven by the increasing demand for muscle recovery and protein-based supplements. The pre-workout segment is also witnessing notable growth due to the rising consumption of energy-boosting and endurance-enhancing products.
📊 By consumer group, the adult segment leads the market, as fitness awareness and sports participation are highest among this group. The geriatric segment is growing steadily, fueled by the increasing focus on muscle maintenance and active aging.
📊 Based on end users, the athletes segment accounted for the largest market share due to their consistent use of performance-enhancing and recovery products. Lifestyle users are the fastest-growing segment, driven by the increasing adoption of sports nutrition in everyday health and wellness routines.
📊 North America holds the largest market share, supported by a well-established sports nutrition industry, high consumer spending, and strong fitness culture. Asia Pacific is witnessing fastest growth, driven by increasing health awareness, rising disposable income, and expanding sports and fitness participation.
Segment Insights
The sports nutrition market is segmented by application, product, consumer group, end user, distribution channel, and region.
Based on application, the post-workout segment remained the most popular and dominant during the forecast period due to its growing benefits in muscle recuperation, repair, and growth.
Based on product, protein powders represent a significant segment due to its extensive usage amongst athletes and fitness enthusiasts aiming to improve muscle growth and recovery.
Sports Nutrition Market, Product Outlook (Revenue, USD Billion, 2020-2034)
• Protein Powder
• Iso Drink Powder
• Capsule/Tablets
• Supplement Powder
• RTD Protein Drinks
• Sports supplements
• Carbohydrate Drinks
• Protein Bars
• Carbohydrate/Energy Bars
• Other Supplements
Sports Nutrition Market, Consumer Group Outlook (Revenue, USD Billion, 2020-2034)
• Children
• Adult
• Geriatric
Sports Nutrition Market, Application Outlook (Revenue, USD Billion, 2020-2034)
• Pre-workout
• Post-workout
Sports Nutrition Market, Distribution Channel Outlook (Revenue, USD Billion, 2020-2034)
• Large Retail and Mass Merchandisers
• Small Retail
• Drug and Specialty Stores
• Fitness Institutions
• Online
Sports Nutrition Market, End User Outlook (Revenue, USD Billion, 2020-2034)
• Athletes
• Bodybuilders
• Recreational Users
• Lifestyle Users
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Regional Analysis:
Sports Nutrition Market, Regional Outlook
🔹 North America
» Product Outlook
» Protein Powder
» Iso Drink Powder
» Capsule/Tablets
» Supplement Powder
» RTD Protein Drinks
» Sports supplements
» Carbohydrate Drinks
» Protein Bars
» Carbohydrate/Energy Bars
» Other Supplements
» Consumer Group Outlook
» Children
» Adult
» Geriatric
» Application Outlook
» Pre-workout
» Post-workout
» Distribution Channel Outlook
» Large Retail and Mass Merchandisers
» Small Retail
» Drug and Specialty Stores
» Fitness Institutions
» Online
» End User Outlook
» Athletes
» Bodybuilders
» Recreational Users
» Lifestyle Users
🔹 Europe
» Product Outlook
» Protein Powder
» Iso Drink Powder
» Capsule/Tablets
» Supplement Powder
» RTD Protein Drinks
» Sports supplements
» Carbohydrate Drinks
» Protein Bars
» Carbohydrate/Energy Bars
» Other Supplements
» Consumer Group Outlook
» Children
» Adult
» Geriatric
» Application Outlook
» Pre-workout
» Post-workout
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Glanbia Plc
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BULK POWDERS
Abbott
Yakult Honsha Co., Ltd.
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