Press release
After 18 Years Incarcerated, Author and Entrepreneur Launches Youth Initiative Through Book and Brand
Brandon D. Cox, an Omaha native currently incarcerated in Minnesota, has turned an 18-year sentence into a movement rooted in purpose, resilience, and impact. Cox recently released Hustle Reimagined: An Entrepreneur's Guide to Beating the Odds, a 5-star rated memoir that shares how he founded the streetwear brand Crookd Crown Clothier from behind bars.
Cox is now raising $10,000 through Kickstarter and GoFundMe to support a national youth empowerment campaign. The initiative will provide books, streetwear, and mentorship to under-resourced communities across the U.S.
"This isn't just about clothes or a book," Cox said. "It's about showing the next generation that pain doesn't have to define your purpose-and that freedom starts from within."
Partnerships and Community Impact
In early 2024, Crookd Crown Clothier partnered with the NFL Alumni Gala, donating 20% of event proceeds to youth-focused charities. The brand also runs weekly T-shirt giveaways through TikTok (@crookdcrown_official), spreading messages of motivation and belonging to underserved communities.
Image: https://www.globalnewslines.com/uploads/2025/04/eb162af419381d3fb5464160cd13527c.jpg
Looking ahead, Cox hopes to establish a partnership with Shopify and commit 50% of Crookd Crown and book proceeds toward scholarships, apparel donations, and mental health programs for at-risk youth.
About the Book: Hustle Reimagined
Now available on Amazon and Barnes & Noble, Hustle Reimagined offers a candid, motivational blueprint for building purpose through adversity. With a blend of memoir and mindset, the book explores entrepreneurship, incarceration, fatherhood, and legacy.
"Raw, relatable, and incredibly inspiring. A must-read for anyone who's ever felt counted out." - Amazon Reviewer
"Cox presents the content in an accessible manner for a wide range of readers. Highly recommended." - ReadersFavorite.com
Youth-Focused Fundraising Goals
Cox's current fundraising efforts aim to:
*
Distribute 500+ books to schools, youth centers, and juvenile facilities
*
Provide Crookd Crown apparel to underserved teens
*
Promote mental health, entrepreneurship, and literacy
*
Launch a Shopify-powered platform with a 50% giveback model
About Brandon D. Cox
Brandon D. Cox is a father of five, author, and entrepreneur. He is the founder of Crookd Crown Clothier and the author of Hustle Reimagined. Through fashion, literature, and community impact, Cox is on a mission to redefine royalty and uplift those affected by incarceration and systemic injustice.
Media Contact
Company Name: Crookd Crown Clothier
Contact Person: Brandon Cox
Email: Send Email [http://www.universalpressrelease.com/?pr=after-18-years-incarcerated-author-and-entrepreneur-launches-youth-initiative-through-book-and-brand]
Phone: 6122631205
Address:12900 technology dr apt 232
City: Eden Prairie
State: Minnesota
Country: United States
Website: http://www.crookdcrownclothier.com
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