Emerging Trends Influencing The Growth Of The Rice Market:Focus On Product Innovations

The Rice Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Projected Growth of the Rice Market?
In recent times, there has been a significant escalation in the size of the rice market. It is anticipated to leap from a value of $35.27 billion in 2024 to $38.38 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.8%. The historical expansion is credited to factors such as population increase and food necessity, cultural relevance, government strategies and subsidies, income differences and urbanization, weather, and ecological conditions.

The predicted trajectory for the rice market anticipates a significant expansion in the coming years, with estimations projecting a rise to $55.19 billion by 2029, reflecting a compound annual growth rate (CAGR) of 9.5%. The surge anticipated in the forecast period is attributed to various factors such as the adoption of sustainable farming techniques, adjustments to climate change, advancements in rice processing, shifts in global diets, the rise of e-commerce, and improvements in the supply chain. Prevailing trends expected to shape the forecast period include the popularity of organic and specialty rice types, the implementation of technology in farming, responsible farming and water preservation, food fortification and nutritional advancement, and the increased demand for rice-based snacks and substitutes.

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What Are the Emerging Segments Within the Rice Market?
The rice market covered in this report is segmented -

1) By Type: Arborio Rice, Rosematta Rice, Red Cargo Rice, Parboiled Rice, Sushi Rice, Wild Rice, Glutinous Rice, Other Types
2) By Length: Long Grain Rice, Medium Grain Rice, Short Grain Rice
3) By Color: White Rice, Brown Rice, Red Rice, Black Rice
4) By Distribution Channel: Hyper market, Super market, Convenience Store, Departmental Retail Stores, Online Stores, Other Distribution Channels
5) By Application: Residential, Commercial

Subsegments:
1) By Arborio Rice: Short-Grain Arborio, Medium-Grain Arborio
2) By Rosematta Rice: White Rosematta, Red Rosematta
3) By Red Cargo Rice: Whole Grain Red Cargo, Parboiled Red Cargo
4) By Parboiled Rice: Long-Grain Parboiled, Medium-Grain Parboiled, Short-Grain Parboiled
5) By Sushi Rice: Short-Grain Sushi Rice, Medium-Grain Sushi Rice
6) By Wild Rice: North American Wild Rice, Asian Wild Rice
7) By Glutinous Rice: Sweet Glutinous Rice, Regular Glutinous Rice
8) By Other Types: Basmati Rice, Jasmine Rice, Brown Rice, Black Rice

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What Long-Term Drivers Are Shaping Rice Market Trends?
The upward trajectory of the rice market is anticipated to be driven by the expanding food and restaurant sector. This sector comprises businesses that cater to people eating away from their homes, encompassing dining venues, takeout services, cafeterias, and restaurants. Rice, being a main food staple for over half the world's populace, will find its market driven by this burgeoning sector. For example, a report from the National Restaurant Association, a U.S. restaurant industry business association, projected in February 2023 that foodservice industry sales would spike to $997 billion that year, considerably higher than the forecasted $898 billion in sales in 2022. Additionally, in February 2023, the United States Department of Agriculture (USDA), responsible for implementing federal farming and forestry laws, reported a 7.5% hike in costs related to dining out at restaurants, school cafeterias, stadiums, and other places in December 2022 relative to November 2022, marking a 13.5% increase from December 2021. Therefore, the booming food and restaurant sector is fueling the expansion of the rice market.

Who Are the Top Competitors in Key Rice Market Segments?
Major companies operating in the rice market include LT Foods Ltd., KRBL Limited, Ebro Foods Inc., Aashirvad International, Lundberg Family Farms, Riviana Foods Inc., Adani Wilmar Limited, RiceSelect, PlanetRice, ConAgra Foods Inc., General Mills Inc., Carolina Plantation Rice, Riceland Foods Inc., Pride India FMCG Limited, Asia Golden Rice Co. Ltd., SunRice, Veetee Rice Limited, Kohinoor Foods Ltd., Chandrika Group, Tilda Group, Hanuman Rice Mills, Amar Singh Chawal Wala, Heritage Foods Limited, Capitol Group, Shiva Rice Mills, Daawat, Galaxy Rice Mills Pvt. Ltd., Doaba Rice Mills

What Rice Market Trends Are Gaining Traction Across Different Segments?
The emergence of product innovations is a salient trend being observed in the rice market. The major players within this market are putting their focus on creating unique products as a strategy to maintain their standing. As an example, Roquette, a business from France that produces plant-based ingredients, unveiled Nutralys, a novel rice protein, in June 2022 in response to the increasing consumer call for meat substitutes. This latest rice protein comes packed with nutritious protein that meets exceptional production and quality standards, for consumers across the globe. Nutralys provides a plant protein source that is free from nGM and gluten and can be paired with Nutralys pea protein manufactured by Roquette to make a complete vegetarian protein supplement specifically meant for specialized nutrition.

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Which Regions Are Becoming Hubs for Rice Market Innovation?
Asia-Pacific was the largest region in the Rice market in 2024. North America is expected to be the fastest-growing region in the rice market report during the forecast period. The regions covered in the rice market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Rice Market?
2. What is the CAGR expected in the Rice Market?
3. What Are the Key Innovations Transforming the Rice Industry?
4. Which Region Is Leading the Rice Market?

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