Sanyo to increase thrust in commercial business in India

SANYO Electric Co. Ltd (SANYO), one of the world’s largest manufacturers of consumer electronics and commercial equipment, reaffirmed its active participation in the Indian Market by announcing SANYO INDIA’s plans for commercial and industrial categories in India. SANYO, known more for its consumer products in India, is a leading player on the global canvas, in Commercial Business category as well, and has now charted the course for replicating this success in India.

HVACR (Heating, Ventilation, Air-Conditioning and Refrigeration), a key component in SANYO’s global portfolio, will be the key driver in SANYO INDIA’s Commercial and Industrial business categories. Having recently made its entry into INDIA in Commercial Business through its 100% subsidiary SANYO INDIA, the company is set to gain 5% market share in the HVACR segment, in the current fiscal. Further, encouraged by the boom in categories like Retail, Hospitality, IT/ITES, Construction, Manufacturing, etc., SANYO INDIA is aiming at a market share of 10% by 2010. This growth is pegged to the expanding commercial product market in India.

Elaborating on SANYO INDIA’s strategic intent, Mr. Keiji Oshima, President, SANYO INDIA, said, “Globally, customers are getting increasingly sensitive about ‘Green Products’. With several Global players entering the market and ‘Global Warming’ / ‘Climate Change’ gaining importance in India, we see signs of such eco-sensitivity in India as well. With our Global Corporate Mission of ‘Think GAIA’, which means, saving the Mother Earth for future generations, we are poised for big gains in the Indian Commercial and Industrial Market. We are hoping that, in the next couple of years, Energy Efficient products will be a norm, rather than an exception.”

Sanyo has patented technology to optimize Air Conditioning, Refrigeration and Lighting load in a super / hyper market. This ‘eco-store’ system helps in saving energy in the range of 10% to 25%, while it also facilitates online monitoring and analysis of data for stores spread across, from a centralized location. Such unique products and features have enabled SANYO in offering environment friendly and energy-efficient solutions, leading to increased productivity for customers.

SANYO INDIA has a host of solutions for the Industrial and Commercial market – all of which are ‘Energy Efficient and Environment Friendly’. During FY 2007-08 SANYO INDIA established leadership in Refrigeration Business. SANYO is already one of the largest players in India for ‘showcase’ business. Now, it plans to leverage its rich parentage in Commercial Air Conditioning domain and also consolidate further in compressors and other categories. With an impressive range of HVACR products SANYO INDIA has already garnered business worth Rs.50 crores, in this category itself. The plan is to double the turnover to over Rs.100 crores in the year 2008-09 by playing a larger role, especially in the air-conditioning and showcase domains.

Elucidating on the reasons for this optimism, Mr. Ravi Gupta, Vice-President - Commercial Business, SANYO INDIA, said, “The idea is to tap the growing market by offering products with cutting edge technology which are more environment friendly and energy efficient. While the market for commercial products is growing at 20% annually, we are confident of marching ahead at a much accelerated pace, as we have the expertise and experience of being a dominant Brand in US, European and other Asian markets, in many of these categories.”

“‘Lowest Total Life Cycle Cost’, ‘Product Range, ‘Cutting-edge technology’ and a strong emphasis on ‘After Sales Service’ will be SANYO’s pillars of strength. Japanese parentage and Global experience of having built relationships with many MNCs who are already in India or are about to set their operations here, especially in Retail, and IT/ITES, will give us the competitive edge”, he explained.

Some of the products in SANYO INDIA’s portfolio related to this category, include –
Air conditioners: Wall mounted splits, ducted splits, cassettes, VRF (variable refrigerant flow system), GHP (gas powered chiller system), VAM (Vapour Absorption system), Telecom units and Inverter splits.
Cold Chain: Showcases for hyper market and convenience stores, cold room projects, bottle coolers, chest freezers, ice making machines, coffee dispenser, under counter and over counter refrigerators, commercial microwave and induction cookers.
Compressors: Rotary and scroll compressors.
Virus washer: Makes the bacteria ineffective in a mall, hospital, Cineplex or even a house. It can be stand alone unit and if required, it can also be clubbed to the central air conditioning system.
Water pump: Meant to pump water and has both, commercial and residential applications. This can also be attached to water cleaning system, a pioneering SANYO product.

SANYO is also the pioneer and World No.1 in many products, like Gas Heat Pump, Vapour Absorption System, etc.

Initially, SANYO INDIA will source its products from its manufacturing facilities around the globe, in order to ensure delivery of time-tested, globally certified products with highest product quality. The possibility of assembling / manufacturing some products in India is also being explored.

AIM HIGH CONSULTING
Begumpet, Hyderabad,
Priya Mathew
040 40168439

About SANYO INDIA:

Sanyo India Private Limited is a wholly owned subsidiary of Sanyo Electric Co., Japan and is engaged in providing solutions in the area of industrial refrigeration and air conditioning systems, projectors, compressors, solar energy generating systems, rechargeable batteries and close circuit TV based surveillance systems. Headquartered in Gurgaon, the company has sales offices in all the A class cities, in close proximity to identified sources of business. After sales service and support is provided by well equipped and trained technical staff across pan Indian network.

About SANYO (Global):

SANYO is a leading provider of Environment and Energy-related products, with a new vision - ‘Think GAIA’, which aims to create solutions for a sustainable Earth by synergizing SANYO’s core technologies, such as photovoltaic systems, rechargeable batteries, CO2 compressors, HEV battery systems as well as digital cameras, mobile phones, electronic devices and components, etc.

About ‘Think GAIA’:
‘Think GAIA’ is the new Vision of SANYO, which is to treat the Earth as a single living organism, and create the products we truly need to continue living in harmony with this precious planet. It is a threefold approach, consisting of action on the environmental, energy and lifestyle fronts. In each of these fields, SANYO redefines conventional ideas and takes a radically new perspective, taking advantage of its unique technological resources to propose global solutions for Life and the Earth.

This release was published on openPR.