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Mosquito Repellents Market Set to Experience Significant Growth by 2032 - Persistence Market Research

Mosquito Repellents Market

Mosquito Repellents Market

Mosquito Repellents Market Overview and Key Insights

As the prevalence of vector-borne diseases like dengue, malaria, and Zika rises across tropical and subtropical regions, the demand for effective mosquito repellents continues to climb. The mosquito repellents market has shown steady growth, with a combination of volume (Mn units and Kilo Liters) and value (US$ Mn) indicators underscoring its scale. The surge in awareness campaigns by global health organizations, including the WHO and UNICEF, has significantly influenced the adoption of mosquito repellents for household and personal care.

By 2025, the global market is set to cross the US$ 10.6 billion mark, thanks to robust demand in developing nations such as India, Brazil, and South Africa. These countries are exhibiting higher-than-average consumption due to the frequency of mosquito-borne illnesses and government-led disease prevention programs.

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Bio-based repellents-particularly those containing plant-derived ingredients-have witnessed rapid traction, outpacing synthetic alternatives like DEET in many segments. These products are gaining popularity for their pleasant fragrances, skin-friendly compositions, and minimal environmental impact. At the same time, the retail store segment continues to dominate in both value and volume, but online sales channels are quickly catching up, offering convenience and access to a broader product range.

Geographically, Asia-Pacific excluding China (APEC) and India lead the market due to a large rural population base, hot and humid climates, and government awareness drives. The region also supports a dynamic mix of traditional and branded mosquito repellent usage, offering vast opportunities for market penetration and product innovation.

✅ Key Highlights from the Report

➤ Bio-based mosquito repellents are witnessing faster adoption than synthetic variants.
➤ Retail stores hold the highest volume and value share in sales channels.
➤ Online sales expected to witness significant growth during the forecast period.
➤ India, Brazil, and South Africa are among the fastest-growing markets.
➤ DEET-based repellents remain dominant but face backlash due to skin irritation and environmental concerns.

✅ Market Segmentation Analysis

The mosquito repellents market is segmented based on Product Type, Source, and Sales Channel. Under product types, the market includes Coil, Cream, Mat, Spray/Aerosols, Vaporizer, Oil, and Others. Among these, coils and sprays continue to be the most widely used, particularly in developing regions where affordability and ease of use are primary decision factors. However, sprays/aerosols and roll-ons are gaining popularity in urban areas due to their portability and convenience.

Bio-based mosquito repellents are becoming increasingly preferred due to their minimal side effects and skin-friendly properties. These are derived from natural oils like citronella, eucalyptus, and lemongrass, which offer effective protection without the pungent smell and oily texture associated with DEET-based products. In contrast, synthetic repellents, though effective and widely available, are gradually losing favor among health-conscious consumers.

The sales channel segmentation includes Retail Stores, Online, Supermarkets, and Others. Traditional retail stores account for the bulk of sales, particularly in rural and semi-urban areas. However, with digital adoption increasing, the online segment is expected to see the fastest CAGR over the forecast period. Major brands are now investing heavily in e-commerce channels, offering exclusive discounts, subscription models, and product education through digital platforms.

Brands are also focusing on product innovation, launching variants like mosquito repellent wipes, roll-ons, plug-in mats, bands, and candles. These newer formats are appealing to health-conscious urban consumers seeking convenience and style along with efficacy.

✅ Regional Insights

Asia-Pacific excluding China (APEC) holds the lion's share of the global mosquito repellent market. Countries like India, Indonesia, Thailand, and Vietnam are major contributors due to the tropical climate and high mosquito-borne disease incidence. Government-led health awareness programs and NGO initiatives have increased consumer awareness, driving market growth across both urban and rural areas. Despite the presence of unbranded alternatives, leading companies are gaining traction through cost-effective and innovative product launches targeting low-income households.

Latin America-notably Brazil-is emerging as a high-potential region for mosquito repellent consumption. With repeated outbreaks of dengue and Zika virus, consumer demand for effective repellents has surged. In Brazil, both synthetic and herbal mosquito repellents are used, with rising interest in eco-friendly and multi-use products.

In Africa, mosquito-borne diseases remain a critical public health issue. Countries like South Africa, Nigeria, and Kenya are investing in public health campaigns to promote repellent use, offering strong growth potential. However, limited access to electricity and lower disposable incomes restrict the use of electric vaporizers, with coils and creams being preferred.

North America and Europe, while not tropical zones, still see seasonal spikes in demand due to increasing outdoor recreational activities and rising awareness about West Nile virus and Lyme disease. The market in these regions is skewed toward bio-based products and advanced repellent formats like sprays, roll-ons, and wearable bands.

✅ Market Drivers

The primary driver of the mosquito repellents market is the growing incidence of vector-borne diseases. Diseases such as dengue, malaria, chikungunya, and Zika have heightened consumer awareness regarding preventive care, particularly in tropical and subtropical countries. Another major catalyst is the expansion of government and NGO health programs promoting the use of repellents as first-line defense.

Technological advancements in product formulation and delivery formats-such as plug-in vaporizers, herbal bands, and skin-friendly sprays-are boosting market acceptance. Additionally, rising urbanization and consumer health consciousness are propelling the demand for non-toxic, bio-based alternatives.

✅ Market Restraints

Despite positive momentum, the mosquito repellents market faces several challenges. Health concerns related to synthetic repellents, especially those containing DEET, include skin irritation and environmental toxicity, which limit adoption in developed markets. Furthermore, high prices of premium repellents deter consumers in low-income regions.

The availability of homemade or natural alternatives in rural areas, particularly in countries like India and Bangladesh, hinders the penetration of branded products. These locally sourced remedies are cheaper and often culturally ingrained.

Another significant restraint is the lack of electricity in many developing regions, which affects the usage of products like electric vaporizers and plug-in mats. Environmental concerns about the toxic smoke from coils have also been flagged, impacting their popularity in health-conscious markets.

✅ Market Opportunities

Growing demand for eco-friendly and skin-safe products opens a new frontier in the mosquito repellent market. Consumers are increasingly shifting toward bio-based repellents, offering an opportunity for companies to invest in R&D and launch innovative, plant-based products.

The rise of e-commerce and direct-to-consumer (D2C) brands is creating unprecedented market access, especially in Tier-II and Tier-III cities. Brands can leverage digital platforms to engage consumers, educate them, and build loyalty through subscription models.

Product innovation in formats such as wipes, bands, incense sticks, and candles is another opportunity. These alternatives are gaining traction among young consumers looking for convenience and lifestyle integration.

Lastly, collaborations with government health programs and NGOs can help companies expand into untapped rural markets. Subsidized pricing, trial packs, and awareness campaigns can go a long way in increasing brand visibility and adoption in low-income areas.

✅ Frequently Asked Questions (FAQs)

➤ How Big is the Mosquito Repellents Market in 2032?
➤ Who are the Key Players in the Global Market for Mosquito Repellents?
➤ What is the Projected Growth Rate of the Mosquito Repellents Market?
➤ What is the Market Forecast for Mosquito Repellents through 2032?
➤ Which Region is Estimated to Dominate the Mosquito Repellents Industry through the Forecast Period?

✅ Company Insights

✦ S.C. Johnson and Sons
✦ 3M
✦ Spectrum Brands, Inc.
✦ Avon Products Inc.
✦ Reckitt Benckiser Group
✦ Godrej Consumer Products Limited
✦ Jyothy Laboratories
✦ Dabur India
✦ Coghlan
✦ Omega

✅ Recent Developments

■ Godrej Consumer Products launched a low-cost roll-on repellent aimed at rural markets in India.

■ S.C. Johnson introduced a line of bio-based mosquito repellent candles and plug-ins with essential oils for the North American market.

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About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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