Amaranth Market is Projected to Grow at a 10.3% CAGR, Reaching US$ 31.5 Billion by 2035 | Fact.MR Report

Fact.MR estimates that the amaranth market will reach a value of USD 11.8 billion by 2025. The research indicates that the market is set to expand with a strong CAGR of 10.3% to USD 31.5 billion by 2035.

The strong growth path is attributed to the growing consumer knowledge of the nutritional benefit of ancient grains and an ever-expanding demand for plant and gluten-free ingredients in food as well as nutraceutical uses. In the past, as an ancient society food crop, it is now seeing a resurgence in popularity worldwide because of its enhanced nutritional benefit through protein, fiber, and levels of essential amino acids.

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Market Analysis

The amaranth market is in a high-growth path, fueled by the worldwide trend toward clean-label nutrition and rising demand for plant-based dietary substitutes. Functional food and nutraceutical companies are best positioned to gain, while conventional grain producers risk stagnation unless they diversify their portfolios.

Country-wise Analysis

The U.S. amaranth market would increase at a CAGR of 6.9% during the analysis period. Sustained consumer interest in alternative grains and plant-based nutrition is driving demand in all forms of food, such as cereals, snacks, and nutritional supplements. Increasing awareness for gluten-free food and rising penetration of organic and non-GMO food culture are also key industry growth drivers.

The U.K. market for amaranth will progress at a 5.8% CAGR throughout the forecast period. Increasing demand for superfoods and ancient grains by health-aware consumers and millennials has comprehensively popularized the products.

The French amaranth market will expand at 5.6% CAGR during the period of analysis. Consumer sentiments in France are shifting towards healthier, sustainable food, and it is emerging as a winner due to the shift. It is being introduced in gourmet, organic, and wellness categories, where its health credentials form an industry point of differentiation.

The Italian amaranth market is anticipated to exhibit a 5.4% CAGR over the forecast period. While originally based in Mediterranean cuisine, Italy today is also adopting ancient grains given the increasing demand for functional and healthy foods.

Segment-wise Analysis

By Form

In 2025, the amaranth market is largely dominated by two major forms-seeds and oil, with seeds taking up 52.5% and oil occupying a 20% share of the total industry due to their extensive uses in the food, cosmetics, and nutraceutical sectors.

By Application

This 2025 amaranth market segmentation by application is on the basis of food & beverage; this food & beverage segment is likely to dominate the world industry, with a roughly 60% share, placing the personal care segment at a relative 25% of the industry as increasingly more consumers are looking for nutrition that is functional and natural skincare solutions.

Competitive Outlook

The amaranth industry is a dynamic marketplace inhabited by specialty grain sellers as well as organic food producers with branded products. In this industry, the firms leverage their understanding of gluten-free and natural, high-protein food items to provide competitive strengths.

Based in the United States are Van's International Foods Inc. and Pure Inc., both of whom market a vast range of snacks and cereals to health-conscious consumers from Amaranth. Product innovation and clean-label ingredient focus warrant their maintaining leadership in the market.

Mary's Gone Crackers Inc., and Natures Bakery both capitalized on the increasing demand for gluten-free and non-GMO snack foods. Its inclusion in crackers, bars, and baked foods fortifies such brands in organic and specialty food retailers. The competitive edge is based on strong distribution channels and brand reputation in the natural food sector.

Luke's Organic and Mukushi Foods primarily utilize the supply chain, supplying high-quality grains and flour to food producers. Mukushi Foods, specifically, deals in sustainable sourcing practices with extremely high purity as well as minimal processing. Nova-Lux Group LLC and Organic Products India, however, supply it in bulk to the ingredient and export sectors, catering to global players in food processing and organic brands.

NOW Foods and Bob's Red Mill Natural Foods are the leaders in retail health foods when it comes to the broader distribution and confidence they have in the market. Both companies supply packaged grains, flours, and baking mixes to commercial bakers as well as health-conscious consumers. Their brand has been promoted further by the high level of commitment they demonstrate towards product quality and organic certifications.

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Key Market Players

Van's International Foods Inc.
Pure Inc.
Mary's Gone Crackers Inc.
Natures Bakery
Luke's Organic
Mukushi Foods
Nova-Lux Group LLC
Organic Products India
Kilaru Naturals Private Limited
NOW Foods
Bob's Red Mill Natural Foods

Segmentation

By Form :
Seeds
Leaves
Flour
Oil
By Category :
Organic
Conventional
By Application :
Food and Beverages
Pharmaceuticals
Cosmetics and Personal Care
Others
By Region :
North America
Latin America
Europe
East Asia
South Asia & Oceania
Middle East and Africa (MEA)

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