SKYRIA Group Reappointed as Governing Member of the China Council for Brand Development, Reinforcing Global Brand Strategy

Beijing, April 1, 2025 - The China Council for Brand Development has officially released its 2024-2025 list of governing members, reaffirming the appointment of SKYRIA Group, a global investment enterprise specializing in the integration of health and technology. This recognition underscores SKYRIA's sustained leadership in brand development and standardization, while marking a new milestone in its global brand strategy.

The China Council for Brand Development is a national-level institution under the supervision of the State Administration for Market Regulation (SAMR). It was co-founded by five major bodies: the former General Administration of Quality Supervision, Inspection and Quarantine, the Ministry of Finance, the Ministry of Industry and Information Technology, the China Council for the Promotion of International Trade, and China Central Television. With approval from the State Council and registration by the Ministry of Civil Affairs, the Council is the most authoritative platform for advancing China's brand standardization and internationalization efforts.

In the newly released 2024-2025 list, SKYRIA Group is featured alongside several of China's most influential organizations, including Alibaba Group, Beijing Capital International Airport, China Metallurgical Group Corporation, China Shipbuilding Industry Corporation, China Automotive Engineering Research Institute Co., Ltd., China National Gold Group, China Energy Investment Corporation, Weichai Holding Group, Sichuan Airlines, Gree Electric Appliances, CRHIC, China Railway Engineering Equipment Group, Guizhou Anda Aviation Forging Co., Ltd., CRCC Heavy Industry Corporation, and the China Institute of Building Standard Design & Research, among others. This further affirms SKYRIA's rising profile in the health + technology integration domain.

According to public sources, SKYRIA Group is a diversified international enterprise engaged in sectors such as health technology, agriculture, finance, education, cultural tourism, jewelry, and industrial machinery. Its operations span China, the United States, the United Kingdom, and Southeast Asia. The Group was founded and is led by Mr. Liu Chengwei, who was featured in the 2020 Hurun Rich List. SKYRIA has also been recognized on various influential brand and innovation rankings in both China and the United States, gaining significant attention from global business and financial media.

Since its establishment on June 18, 2013, in Beijing, the China Council for Brand Development has developed a comprehensive organizational framework, comprising a governing council, expert committee, technical standards committee, evaluation and publishing board, and the editorial office of China Brand magazine. The Council also serves as the International Secretariat for ISO/TC289, the ISO technical committee for brand evaluation, and as the Secretariat of SAC/TC532, China's National Technical Committee for Brand Evaluation Standardization-providing China with a central role in global standard-setting for brand governance.

Industry analysts widely view SKYRIA Group's renewed appointment as both a recognition of its strategic branding and innovation capabilities and a reflection of its growing contribution to the global development of Chinese brands. As the Group continues to advance its "Health + Technology" strategic roadmap, it is expected to play an increasingly influential role in shaping a globally integrated brand ecosystem for the future.

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SKYRIA Group is a diversified international investment group committed to driving innovation across sectors including health technology, intelligent manufacturing, agriculture, education, cultural tourism, and jewelry. Headquartered in Shanghai, China, the Group operates regional hubs in Dubai, London, New York, and Southeast Asia, with a global brand footprint. Founded and led by Mr. Liu Chengwei, a recognized entrepreneur featured in the 2020 Hurun Rich List - Industrial Leaders, SKYRIA upholds a visionary mission of "Health + Technology," striving to shape a future-oriented lifestyle for global communities.

This release was published on openPR.