Press release
Draft Products Expands Premium Home Draught Beer Experience With New Heineken Mini Kegerator Collections
LONDON, UK - April 17, 2025 - Draft Products, the UK's premier source for European craft beer and home bar solutions, today announced a significant expansion of its product range, featuring new Heineken mini kegerator options, exclusive European beer keg selections, and authentic glassware including traditional beer steins. The expansion comes as the company celebrates its most successful quarter to date, with sales of home beer dispensing systems increasing by 135% year-over-year.
"We're witnessing a revolution in how British consumers enjoy premium beer at home," said Martin Hayes, Founder and CEO of Draft Products. "The modern beer enthusiast wants more than just bottles or cans - they want the authentic draught beer experience in their own space, whether that's a dedicated home bar, garden entertaining area, or cosy living room corner."
More information can be found at https://www.draftproducts.com.
BRINGING THE AUTHENTIC PUB POUR HOME
The centrepiece of Draft Products' expanded lineup is their enhanced selection of beer machines compatible with both pressurised and non-pressurised 5L kegs. The company has secured exclusive UK distribution rights for the acclaimed H.Koenig series of beer dispensers, including the flagship BW1688 model, which is now available at a special introductory price of 249.99 (reduced from 349.99).
These sophisticated machines allow consumers to enjoy perfectly poured draught beer with the authentic temperature, carbonation, and head formation that previously could only be experienced in pubs or speciality beer venues.
HEINEKEN BEER KEG COMPATIBILITY EXPANDS HOME OPTIONS
Responding to growing consumer demand, Draft Products has expanded its range of compatible beer options, with particular emphasis on Heineken beer keg systems. The company now offers a full selection of machines compatible with Heineken's pressurised keg technology, allowing beer lovers to enjoy the world-famous lager with perfect pub-quality results.
"The Heineken mini kegerator has become one of our fastest-growing product categories," explained Sophie Wilson, Head of Product Development at Draft Products. "Our customers appreciate the convenience of Heineken's pressurised keg system, which requires no additional CO2 cartridges and delivers consistent results even for those new to home draught systems."
For enthusiasts of Heineken's distinctive taste, Draft Products now offers kegerator Heineken bundles that include the dispensing machine, glassware, and accessories - everything needed to enjoy the perfect Heineken experience at home.
EXCLUSIVE EUROPEAN CRAFT PARTNERSHIPS
Beyond mainstream options like Heineken, Draft Products continues to strengthen its position as the UK's leading importer of premium European craft beers in 5L keg format. The company has announced new exclusive partnerships with:
* Les Brasseurs De Lorraine - Expanding their current range of French craft beers with three new seasonal varieties
* Waldhaus - Adding this legendary German Black Forest brewery's award-winning pilsner and unfiltered naturtrub varieties
* Chateau Bas - Introducing the company's first wine offerings from this historic Provence estate
"While we're proud to offer options like the beer keg Heineken system that many consumers are familiar with, our heart remains with introducing UK beer lovers to exceptional European craft breweries they might not otherwise discover," said Hayes. "Each 5L keg we import tells the story of a unique brewing tradition, often from small, family-owned operations with centuries of history."
COMPLEMENTING THE PERFECT POUR: AUTHENTIC GLASSWARE
Recognizing that the perfect beer experience extends beyond the liquid itself, Draft Products has expanded its glassware collection, including traditional German beer steins. These authentic vessels not only enhance the drinking experience but also serve as attractive display pieces for home bars.
The company's new Bavarian-sourced beer stein collection features hand-painted designs from 9.99, currently on promotion from the regular price of 14.99. These traditional steins, with their hinged lids and substantial construction, offer both practical benefits for beer enjoyment and aesthetic appeal for collectors.
"The right vessel dramatically impacts how you experience beer," explained Wilson. "Our beer steins are particularly popular with customers who enjoy German wheat beers and lagers, where the traditional shape helps develop the perfect aroma and maintains optimal temperature."
THE GROWING HOME BAR MOVEMENT
Draft Products' expansion comes amid a broader trend of consumers investing in premium home entertainment spaces. Following pandemic-era shifts in socialising habits, many UK households have redirected funds previously spent in pubs and restaurants toward creating sophisticated home environments for entertaining.
Industry analysts estimate the UK home bar equipment market has grown by over 200% since 2020, with premium segments showing particular strength. Draft Products has positioned itself at the forefront of this movement, focusing exclusively on authentic European imports rather than competing on price with mass-market alternatives.
"What differentiates us is our focus on quality and authenticity," said Hayes. "We're not trying to offer the cheapest option - we're offering the best experience, bringing genuine European brewing traditions into British homes."
EDUCATIONAL INITIATIVES AND COMMUNITY BUILDING
Alongside product expansion, Draft Products has launched new educational resources to help consumers elevate their home beer experience. These include:
* A revamped blog featuring expert advice on topics like "13 Reasons You Need a Beer Machine for Your Home Bar" and "9 Easy Tips to Keep Your 5L Beer Keg Fresh"
* Virtual tasting sessions with European brewmasters
* Food pairing recommendations for each beer variety
* Home bar design consultations for premium customers
The company has also strengthened its community-building efforts through social media channels and its newly launched "Draft Enthusiasts" membership program, which offers early access to limited releases and exclusive events.
SUSTAINABILITY COMMITMENT
As part of its expansion, Draft Products has reinforced its commitment to sustainability. The company notes that 5L kegs represent a more environmentally friendly packaging option compared to individual bottles or cans, with significantly less packaging waste per volume of beer.
"A single 5L keg replaces approximately 15 standard beer bottles or cans," Wilson explained. "That's a substantial reduction in packaging materials, transportation emissions, and overall carbon footprint."
The company has also introduced a keg return program, working with partner breweries to establish a circular system where emptied kegs are collected, sanitized, and returned to breweries for refilling rather than being discarded.
LOOKING AHEAD: THE FUTURE OF HOME DRAUGHT
As Draft Products continues to expand its offerings, the company remains focused on innovation in the home draught beer space. Development projects currently underway include:
* Smart beer dispensers with temperature control and consumption tracking
* Expanded wine options in compatible formats
* Limited-edition seasonal collaborations with renowned European breweries
* Advanced home bar design services for premium customers
"We're just scratching the surface of what's possible in the home draught beer experience," said Hayes. "Whether you're enjoying a Heineken from its specialized kegerator or discovering a small-batch French craft beer for the first time, we believe everyone deserves the perfect pour at home."
Draft Products' expanded product range, including Heineken mini kegerator options and traditional beer steins, is available immediately via the company's website at https://draftproducts.com.
About Draft Products
Founded in 2020, Draft Products specializes in bringing premium European craft beers to UK consumers through innovative home dispensing solutions. The company offers beer machines compatible with 5L kegs, exclusive imported craft beers, and home bar accessories. With a focus on quality, authenticity, and education, Draft Products has established itself as the UK's leading authority on the home draught beer experience.
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Company Name: Draft Products
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Country: United Kingdom
Website: https://www.draftproducts.com
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