Press release
Immersive Analytics Market Set to Explode with 51.8% CAGR Through 2030
Immersive Analytics Market
The Immersive Analytics Market is witnessing an extraordinary transformation, with its size valued at USD 1.2 billion in 2023 and projected to reach USD 22.27 billion by 2030, growing at a staggering CAGR of 51.8%. The surge is fueled by cutting-edge integration of AI, machine learning, and immersive technologies like VR, AR, and MR, revolutionizing how businesses interact with data.
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✦ Immersive Analytics Market Competitive Landscape and Regional Momentum
The market features rapid innovation and competition, with major players such as Microsoft, Google, Tableau (Salesforce), SAP, and Magic Leap leading the charge. North America remains the dominant region due to early tech adoption, but Asia-Pacific is seeing the fastest growth, thanks to rising investment in smart tech, especially in China, Japan, and South Korea.
✦ Country-Specific Insights, M&As, and Recent Developments
Immersive Tech Growth in Vietnam
Vietnam is experiencing a surge in immersive tech pilot programs across education and manufacturing sectors. Local startups are collaborating with international firms like Microsoft for AR-based analytics in logistics and infrastructure.
Data-Driven Trends in Thailand
Thailand is witnessing early adoption of immersive analytics in tourism and healthcare. Universities are partnering with global tech providers for R&D. Notably, **a strategic MoU was signed between Thai Digital Economy Ministry and SAP to introduce immersive learning in public services.
Enterprise Consolidation in Japan
Japan's immersive analytics market is consolidating as tech conglomerates like Fujitsu and NEC invest in VR analytics for retail and urban planning. A recent acquisition by Sony of a local AR data firm signals growing vertical integration.
AI Innovation Updation in South Korea
South Korea is pioneering integration of NLP and AI in immersive data platforms for financial analysis. In 2024, Samsung SDS partnered with Magic Leap to co-develop AR-based executive dashboards. Government incentives are propelling private sector R&D.
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Immersive Opportunities in Singapore
Singapore is positioning itself as a smart city lab for immersive analytics. In 2024, Google launched an R&D hub in Singapore focusing on immersive AI. M&A activity includes the acquisition of a local VR firm by Tableau to accelerate market entry.
Strategic Trends in the United States
The U.S. leads the world in immersive analytics innovation. Microsoft and Palantir are investing heavily in defense and biotech immersive dashboards. Recent M&A includes Salesforce expanding Tableau's capabilities through immersive storytelling engines.
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Visualization Expansion in China
China is rapidly scaling immersive analytics in education and city planning. Alibaba Cloud and Huawei are launching cloud-based VR analytics suites. M&A activity includes Baidu acquiring a VR UX startup to enhance smart car dashboards with real-time analytics.
Tech-Driven Consolidation in Europe
Europe is focused on privacy-first immersive analytics, especially in healthcare and urban tech. SAP and Capgemini are leading investments in GDPR-compliant immersive platforms. The EU has also funded cross-border pilot programs to explore AI-led immersive simulations.
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✦ Immersive Analytics Market Segmentation:
by Offering
Hardware
Solution
Services
by Application
Education and Training
Sales and Marketing
Design and Visualization
Strategy Planning
Others
by End User
Healthcare
Media and Entertainment
Automotive and Transportation
Government and Defense
Others
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