India Tea Market 2025 Edition: Size, Share, Trends and Research Report by 2033

India Tea Market 2025-2033

According to IMARC Group's report titled "India Tea Market Size, Share, Trends and Forecast by Product Type, Packaging, Distribution Channel and Application, 2025-2033", The report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

How Big is the India Tea Industry ?

The India tea market size was valued at USD 11.50 Billion in 2024 and is expected to reach USD 15.0 Billion by 2033, exhibiting a CAGR of 3.10% from 2025-2033.

India Tea Market Trends:

India's tea industry is experiencing dynamic trends fueled by changing consumer behavior and product innovation. Among the top trends is increasing demand for premium and specialty teas, including organic, herbal, and flavored ones, as consumers who are health-aware look for functional benefits. Secondly, growing popularity of ready-to-drink (RTD) and iced tea formats is meeting urban millennials' and Gen Z's convenience requirements. Additionally, the rising popularity of online shopping portals is revolutionizing tea buying habits, providing more brands and specialty blends.

Essentially, the sustainable and ethical tea trend is taking off, with buyers and consumers opting for products that prioritize fair trade and green credentials. In addition, global tea cultures, such as matcha and oolong, are diversifying domestic consumption patterns. Overall, the trends are pointing towards a market that is fusing tradition with innovation to suit contemporary tastes and lifestyles.

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India Tea Market Scope and Growth:

The Indian tea market is set to grow steadily, buoyed by its position as one of the world's largest tea producers and consumers. The increasing disposable incomes and urbanization are fueling demand for premium and packaged tea products in both urban and rural markets. Besides, the competitive environment is changing, with incumbents and new entrants emphasizing product differentiation, innovative packaging, and online marketing to gain market share. Further, government programs to increase tea exports and enhance plantation productivity are opening up new growth prospects.

In essence, growing recognition of tea's health benefits, including antioxidants and stress relief, is broadening its consumer base. In addition, growth in modern retail channels and direct-to-consumer platforms is improving accessibility and brand presence. In total, the India tea market is poised to register sustained growth based on domestic consumption, export opportunity, and intense emphasis on quality and sustainability.

Competitor Landscape:

• Duncans Industries Ltd.
• Hindustan Unilever Limited
• Organic India Private Limited
• Pataka Group
• Society Tea
• Tata Consumer Products Limited
• Wagh Bakri Tea Group

India Tea Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Product Type:

• Green Tea
• Black Tea
• Oolong Tea
• Others

Analysis by Packaging:

• Plastic Containers
• Loose Tea
• Paper Boards
• Aluminium Tin
• Tea Bags
• Others

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Analysis by Application:

• Residential
• Commercial

Regional Analysis:

• North India
• West and Central India
• South India
• East India

Other key areas covered in the report:

• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

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