Press release
Global Potato Chips Market to Reach $35.47 Billion by 2032 as Snacking Demand Grows
Potato Chips Market
The Potato Chips Market size was valued at USD 25.13 Bn. in 2024 and the total Potato Chips Market size is expected to grow at a CAGR of 4.4% from 2025 to 2032, reaching nearly USD 35.47 Bn. by 2032. In 2024, Potato Chips Market Size was valued at approximately USD 13.2 billion in North America and its Market share of 42%. Also, in Europe held a market share of 25% in the same year.
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Potato Chips Market Dynamics
Potato chips are a highly convenient food option that fit well into today's busy lifestyles, reducing meal prep time and serving as a quick snack or part of a meal. Made from easily accessible raw materials like potatoes, oil, and salt, they benefit from a well-established global supply chain. The market continues to grow with the introduction of new flavors, healthier alternatives, and the expansion of e-commerce.
Leading market Players Fueling Industry Evolution
Burts Potato Chips Ltd. (U.K.), Calbee Inc. (Japan), and PepsiCo Inc. (U.S.) are key players in the global potato chips market, each contributing to its growth and diversification. Together, these companies drive innovation, flavor diversity, and market expansion across different regions.
Plain is dominated by Type segment in terms of value, in 2024
This Plain chip type dominates the Potato Chips Market which the segment's market share holds between 35% to 55% in 2024. Plain type Potato chips are dominating the market by maintaining a greater share but during the forecast period, flavored potato chips are estimated to grow at a higher CAGR.
Supermarkets/ Hypermarkets is dominated by Distribution Channel segment in terms of value, in 2024
This Supermarkets/ Hypermarkets sector dominates the Potato Chips Market which the segment's market share holds at 49.08% in 2024. This channel's popularity stems from its broad reach, diverse product offerings, and ease for consumers, which allows for bulk purchases and impulsive buys.
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Potato Chips Market Regional Insights
North America is estimated to be the largest dominating region in terms of value, during the forecast period
This is the largest region in Potato Chips Market which the valued at approximately USD 13.2 billion in North America and its Market share of 42% in 2024. and is set to continue its dominant trend through the forecast. The FDA has established guidelines for labeling potato chips made from dried potatoes, such as those made from dehydrated potato flakes or granules.
Europe is estimated to be the Second-largest dominating region in terms of value, during the forecast period
This is the Second-largest region in Potato Chips Market which its Market share of 42% in 2024. In terms of exports, the Netherlands and Belgium are significant contributors to the European potato chips market. The FSA has confirmed that, starting October 1, 2025, new advertising restrictions will apply to HFSS products, including many potato chips.
Potato Chips Market Competitive Landscape
Burts Potato Chips Ltd. (U.K.): Burts is a high-end British snack manufacturer known for its hand-cooked crisps and commitment to sustainability. In 2024, the total income earned by this corporation was USD 59.8 million. Focused on eliminating packaging, sourcing potatoes locally within an 85-mile radius of its Plymouth headquarters, and powering activities with electricity generated by a Devon solar farm.
Calbee Inc. (Japan): Calbee is a famous Japanese snack manufacturer known for goods such as Jagabee and Kappa Ebisen, having a strong presence in both the home and global markets. The corporation made USD 2.2 billion in 2024. announced intentions to invest USD 1 billion over three years to improve automation, update facilities, and pursue mergers and acquisitions.
PepsiCo Inc. (U.S.): PepsiCo is a global leader in food and beverage, with recognizable brands such as Lay's, Doritos, and Gatorade. In 2024, overall income is expected to reach USD 91.9 billion. PepsiCo is shifting its focus back to its core beverage business, introducing new products such as Starry lemon-lime soda and paying $1.65 billion for the prebiotic soda brand Poppi.
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Emerging Trends in the Potato Chips Market
Burts, Calbee, and PepsiCo are embracing key trends like healthier snacking with low-fat and low-sodium options, sustainability through eco-friendly production, and flavor innovation to cater to evolving consumer tastes.
They're also leveraging automation, expanding into e-commerce, and targeting global markets-especially Asia and North America-for long-term strategic growth.
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