Pregnancy Products Market to Reach USD 45.44 Billion by 2030, Driven by Maternal Health Awareness

● Pregnancy Products Market Projected to Reach USD 45.44 Billion by 2030, Driven by Rising Maternal Health Awareness and Product Innovation

The global Pregnancy Products Market is poised for significant growth, with projections indicating an increase from USD 26 billion in 2022 to approximately USD 45.44 billion by 2030. This growth reflects a Compound Annual Growth Rate (CAGR) of 4.72% over the forecast period, driven by increasing awareness of maternal health, rising disposable incomes, and advancements in product offerings. ​

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● Pregnancy Products Market Overview

Pregnancy products encompass a range of items designed to support maternal health and comfort during pregnancy. Key segments include stretch mark minimizers, breast creams, toning/firming lotions creams. Among these, stretch mark minimizers have emerged as the largest segment, attributed to their preventive usage and growing awareness among expectant mothers. ​

● Pregnancy Products Market Competitive Landscape

The market features prominent players such as Clarins Group, Mama Mio U.S. Inc., Novena Maternity, E.T. Browne Drug Co., Inc., Expanscience Laboratories, Inc., and Noodle & Boo. These companies are focusing on product innovation, expanding distribution channels, and strategic marketing to cater to the evolving needs of consumers. ​

● Regional Demand Insights

North America currently dominates the pregnancy products market, accounting for a significant share due to high consumer awareness, advanced healthcare infrastructure, and substantial disposable incomes. The U.S. market, in particular, benefits from government initiatives aimed at improving maternal health, such as the National Maternal Mental Health Hotline. ​

The Asia-Pacific region is anticipated to witness the highest growth rate, driven by increasing birth rates, rising disposable incomes, and growing awareness of maternal health. Countries like China and India are at the forefront of this growth, supported by government efforts to enhance healthcare accessibility. ​

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● Country-Specific Developments

Growth Opportunities in Vietnam

Vietnam's pregnancy products market is expanding, supported by a growing middle class and increased health consciousness. Companies like Unicharm have established a strong presence, leveraging their expertise in baby and feminine care products to cater to the local market. ​

Trends in Thailand

Thailand is experiencing a surge in demand for pregnancy care products, driven by urbanization and increased consumer awareness. DKSH, a leading market expansion services provider, has strengthened its presence in Thailand through strategic acquisitions, enhancing its distribution capabilities in the healthcare sector. ​

Consolidation in Japan

Japan's market is characterized by a preference for high-quality, safe pregnancy products. Unicharm, a key player in the region, continues to innovate and expand its product offerings to meet the specific needs of Japanese consumers. ​

Growth in South Korea

South Korea's pregnancy products market is growing, fueled by a tech-savvy population and a strong emphasis on personal care. The demand for natural and organic products is particularly notable, aligning with global trends in maternal health.​

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Opportunities in Singapore

Singapore presents opportunities for growth in the pregnancy products market, supported by a well-developed healthcare system and a consumer base that values quality and innovation. Companies are focusing on e-commerce and digital marketing to reach tech-oriented consumers.​

Trends in the United States

The U.S. market remains a leader in pregnancy care products, with a focus on holistic wellness and personalized care. Government initiatives, such as the designation of "Birthing Friendly" facilities, underscore the country's commitment to maternal health. ​

Consolidation in China

China's market is expanding rapidly, driven by a large population base and increasing disposable incomes. The government's investment in healthcare infrastructure, including the establishment of over 3,000 maternal and obstetric care centers, supports the growth of pregnancy care products. ​

Updation in Europe

Europe's pregnancy products market is growing steadily, with countries like Germany leading the way. Germany's market was valued at USD 2.07 billion in 2021 and is expected to reach USD 3.24 billion by 2029, at a CAGR of 5.8%. Factors contributing to this growth include market penetration, marketing initiatives, and per capita expenditure. ​

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● Pregnancy Products Market Segmentation

by Product Type

Stretch Mark Minimizer
Body Restructuring Gel
Toning & Firming Lotion
Itching Prevention Cream
Breast Cream
Stressed Leg Product
Others

by Distribution Channel

Hospital Pharmacies
Independent Pharmacies and Drug Stores
Online

by End User

Maternity Homes/Clinics
Hospitals
Organic Fillings

● Pregnancy Products Market Recent Developments

In March 2024, ReadyToBeMom.com and FOGSI launched a multimedia pregnancy education platform featuring live podcasts by doctors, streamed on social media and Big FM, to provide essential pregnancy information. ​

In May 2023, the Breast Cancer Research Foundation reported that breast cancer affects one in 3,000 pregnant women, emphasizing the importance of pregnancy-safe skincare products such as moisturizers and creams that alleviate symptoms and improve skin health. ​

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