Press release
Home Water Filtration Market to Reach USD 37.54 Billion by 2034, Expanding at a CAGR of 10.4%
Home Water Filtration Market
What is Home Water Filtration?
The home water filtration system removes pollutants that are undesirable in the home's water supply. Depending on the water source, the filtration system may reduce water hardness or eliminate the smell of chlorine. These systems vary in complexity, but no matter what water-related issue encountered, a home water filtration system can provide a solution.
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The home water filtration system offers clean water to the complete house, not restricted only to the kitchen faucet. This involves showering, bathing, brushing teeth, rinsing vegetables prior to cooking, and also brimming the pet's water bowl. Essentially, the water filter serves as protection for all faucets, water-connected appliances, and showerheads in the house. It works to prevent contaminated water from reaching any point of use.
What are Market Drivers?
Growing Pollutants: Growing contamination, aging architecture, and chemical pollution in municipal water supplies cause a reduction in water standards. In February 2024, the Environmental Protection Agency registered that approximately 70 million people are projected to use PFAS, or "forever chemicals," in their drinking water. Industrial effluence, agricultural runoff, and the rising presence of heavy metals, microplastics, and pharmaceutical remnants in drinking water have heightened significant health concerns among consumers, driving up the home water filtration market demand.
Technological Advancements: Technological advancements in water filtration systems are playing a crucial role in speeding up market advancements. Inventions in activated carbon, reverse osmosis (RO), smart filtration systems, and UV purification are notably improving the productivity, ease, and overall usefulness of water cleansing systems.
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Who Are Market Players?
The market is primarily driven by consumer preferences, as leading players compete in terms of product variety and pricing. Major companies in the market include:
• Amway Corp.
• Aquasana
• Brita Gmbh
• Eureka Forbes Ltd.
• GE Water & Process Technologies, Inc.
• HaloSource, Inc.
• Kent RO System Ltd.
• LG Electronics
• Panasonic
• Tata Chemicals
Home Water Filtration Industry Developments
• April 2024: BOROUX introduced the BOROUX Legacy water filtration system, equipped with advanced technologies to deliver exceptional performance and long-lasting durability. Designed to provide high-quality water, the system blends innovative filtration with sleek aesthetics to promote enhanced wellness.
• November 2023: Amway unveiled its latest eSpring Water Purifier, incorporating cutting-edge UV-C LED technology developed by Crystal IS, reinforcing its commitment to safe and effective home water purification.
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How is Market Segmented?
The home water filtration market is segmented on the basis of product type, category, distribution channel, and region. Based on product type, the point-of-use filters segment dominated the market in 2024, owing to growing adoption among homes looking for convenient, cost-effective, and productive water cleansing solutions.
Based on the distribution channel, the online segment held the largest share in 2024 due to the rising shift towards e-commerce platforms, which provide ease, reasonable pricing, and a wide range of commodity alternatives.
By Product Type Outlook (Revenue - USD Billion, 2020-2034)
• Point-of-Use Filters
o Counter Filters
o Counter Top Filters
o Pitcher Filters
o Faucet-Mounted Filters
o Others
• Point-of-Entry Filters
By Category Outlook (Revenue - USD Billion, 2020-2034)
• RO Filters
• UV Filters
• Gravity Filters
• Others
By Distribution Channel Outlook (Revenue - USD Billion, 2020-2034)
• Offline
• Online
By Regional Outlook (Revenue - USD Billion, 2020-2034)
• North America
o US
o Canada
• Europe
o Germany
o France
o UK
o Italy
o Spain
o Netherlands
o Russia
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o Malaysia
o South Korea
o Indonesia
o Australia
o Vietnam
o Rest of Asia Pacific
• Middle East & Africa
o Saudi Arabia
o UAE
o Israel
o South Africa
o Rest of Middle East & Africa
• Latin America
o Mexico
o Brazil
o Argentina
o Rest of Latin America
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