Press release
Hairstyling Products Market Set for Exponential Growth: Projections Show US$ 42.13 Billion With a Remarkable 5.3% CAGR Forecast By 2032
Hairstyling Products Market
Market Description:
Hairstyling products play an important part in shaping and maintaining the hair in varied styles. In practice, their usage can be practically at any point in hair care routine - to initiate, refresh, change a hairstyle. Additionally, many hairstyling products provide nourishment, moisturization, and other therapeutic benefits.
Among the key ingredients in hairstyling products, polymers are particularly prominent, as they help hold the hair's shape to achieve the desired style. Silicones are another important component that assists the hair in acquiring a glossy and seamless finish. While the fundamental formulas for these products may stay the same, they frequently involve lightweight levels of polyols and inadequate levels of styling polymers and herbal extracts, proteins, and other additives. These products are intended to retain hair under control.
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Factors Fueling Market Expansion:
Technological Advancements: Innovations in components and technologies are propelling advancements in hairstyling commodities offering solutions for hair loss, improved product formulations, and a broader assemblage of hairstyling and coloring alternatives that serve diverse preferences. Conventionally, hair styling commodities were mostly aimed at female consumers, but now there is a rising inclination among men to clays, hair gels, waxes, and other styling commodities, pushing the hairstyling products market ahead.
Growing Rise of E-Commerce: The rapid growth of e-commerce is significantly driving the demand for hairstyling products, fueled by convenience, diverse product selections, and the accessibility of customer reviews and recommendations.
Competitive Landscape and Key Players:
The hairstyling products market is characterized by intense competition, with established players and new entrants vying for market share through innovation and strategic partnerships.
Some of the prominent players operating in the market include:
• Procter & Gamble
• L'Oréal Groupe
• Revlon, Inc.
• Kao Corporation
• Unilever
• Shiseido Company, Limited
• Henkel AG & Co. KGaA
• Mandom Corporation
• Amorepacific
• Flora and Curl
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Hairstyling Products Market Report Highlights:
• The hypermarkets & supermarkets segment dominated the market in 2023, driven by ability to meet diverse consumer needs in a single convenient location.
• The hair spray segment led the market in 2023 and is expected to maintain its dominance due to significant boost from strong product innovation, particularly from new entrants introducing innovative ranges.
• North America holds a significant revenue share in the global Hairstyling Products market, driven by significant focus on personal grooming, the impact of fashion trends, and a well-developed retail infrastructure.
Segmentation Analysis:
Hairstyling Products Market, Product Outlook (Revenue - USD Billion, 2019-2032)
• Hair Spray
• Pomade
• Hair Gel
• Hair Mousse
• Hair Wax
• Others
Hairstyling Products Market, Distribution channel Outlook (Revenue - USD Billion, 2019-2032)
• Specialty Stores
• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others
Hairstyling Products Market, End-User Outlook (Revenue - USD Billion, 2019-2032)
• Female
• Male
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Regional Overview:
North America held the largest market share in 2023 due to a notable concentration on personal dressing, the influence of fashion trends, and a well-developed retail infrastructure. In North America, consumers prefer to be early supporters of emerging beauty and grooming trends, which profoundly assists in the region's dominant position in the market.
Asia Pacific is emerging as a lucrative market owing to a varied and extensive customer base and growing disposable income.
• North America
o Product Outlook
• Hair Spray
• Pomade
• Hair Gel
• Hair Mousse
• Hair Wax
• Others
o Distribution channel Outlook
• Specialty Stores
• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others
o End-User Outlook
• Female
• Male
• Asia Pacific
o Product Outlook
• Hair Spray
• Pomade
• Hair Gel
• Hair Mousse
• Hair Wax
• Others
o Distribution channel Outlook
• Specialty Stores
• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others
o End-User Outlook
• Female
• Male
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