Cold Pressed Juice Market Expected to Surpass US$ 1,549 Billion by 2032 - Persistence Market Research

The global cold pressed juice market is experiencing rapid growth and is expected to reach a market size of US$ 977.5 billion by 2025, rising at a compound annual growth rate (CAGR) of 6.8% from 2025 to 2032. Cold pressed juice offers a healthier, 100% natural alternative to traditional fruit juices, gaining immense popularity among health-conscious consumers. The process of cold-pressing, which involves slow and low-pressure extraction, preserves the natural nutrients, enzymes, and flavors of fruits and vegetables, making it a preferred choice for those looking for clean-label beverages.

This market's growth is being propelled by several key factors such as the increasing demand for healthier, preservative-free alternatives to sugary sodas and drinks, the rising popularity of juice cleanse programs, and the growing awareness about the importance of consuming fresh and organic produce. Additionally, the market's rise is fueled by consumers' increased focus on maintaining a healthier lifestyle, including fitness and preventive health measures. North America leads the market, with a significant share driven by consumer demand for clean, functional beverages. However, Asia Pacific is also emerging as a strong contender with rising disposable income and heightened health consciousness, particularly among millennials.

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Key Highlights from the Report

➤ The cold pressed juice market is estimated to reach US$ 977.5 billion in 2025, with a 6.8% CAGR from 2025 to 2032.

➤ Cold pressed juice is gaining popularity among consumers seeking alternatives to sugary drinks, driven by health-conscious trends.

➤ The demand for clean-label products and preservative-free beverages is a key factor in the growth of the cold pressed juice market.

➤ The mixed fruits and vegetables segment is projected to dominate, accounting for 55.3% of the market share in 2025.

➤ North America is the leading region, holding a market share of 37.6% in 2025, driven by a shift toward healthier living.

➤ In 2025, conventional cold-pressed juice will dominate with 72.5% market share due to its affordability and widespread availability.

Market Segmentation

The cold pressed juice market can be segmented based on various factors such as nature, type, distribution channels, and regions. A significant portion of the market is driven by the distinction between organic and conventional cold-pressed juices. Organic juices appeal to consumers seeking non-GMO and chemical-free products, while conventional juices dominate the market due to their affordability and ease of access. The preference for organic cold-pressed juice is increasing in the health-conscious demographic, with organic juice offerings expected to witness substantial growth during the forecast period.

In terms of product type, the cold pressed juice market is primarily divided into fruit juices, vegetable juices, and mixed fruit and vegetable juices. Mixed blends, such as carrot-orange-ginger and kale-apple-cucumber, are gaining popularity due to their nutrient density, which appeals to consumers seeking a balanced, vitamin-packed beverage. Among these, the mixed fruit and vegetable segment is expected to maintain the largest share of the market in the coming years, driven by consumer demand for products that offer more diverse health benefits.

Regional Insights

North America

North America holds the largest share of the cold pressed juice market, with an estimated 37.6% market share in 2025. This is primarily driven by rising health awareness among consumers, who are shifting towards functional beverages that promote digestion, detoxification, and overall well-being. The region has a growing vegan population, which further supports the demand for plant-based and preservative-free juices. Additionally, the increasing number of juice bars and retail stores offering cold-pressed beverages makes these products more accessible to a wider consumer base.

Europe

Europe is another key player in the cold pressed juice market, expected to hold 28.3% of the global market share in 2025. The demand for cold-pressed juices in this region is largely driven by the rising popularity of clean-label, organic products, supported by stringent regulations on food labeling. European consumers are becoming more health-conscious and are seeking beverages made from locally sourced, organic ingredients. Companies like Innocent Drinks and Suja Life are investing heavily in innovation and sustainable practices to tap into this growing demand.

Market Drivers

Several key factors are driving the growth of the cold pressed juice market. One of the primary drivers is the shift toward healthier, plant-based lifestyles. The global rise in veganism and vegetarianism is contributing significantly to the demand for cold-pressed juices, as more consumers opt for plant-based, dairy-free, and protein-rich options. With more people focusing on wellness and functional foods, cold-pressed juices are seen as an effective way to support digestive health, detoxification, and immunity.

Another significant driver is the growing awareness of the health benefits of raw, unprocessed juices. Cold-pressed juices retain more nutrients, enzymes, and antioxidants compared to traditionally processed juices. As consumers become more health-conscious, they are increasingly choosing cold-pressed juices over sugary, high-calorie beverages. The trend of clean-label products, which emphasize transparency and the absence of artificial preservatives, is also supporting the rise of cold-pressed juices as a preferred beverage.

Market Restraints

Despite the rapid growth of the cold pressed juice market, there are several restraints that could hinder its full potential. One of the major barriers is the high production cost of cold-pressed juices. The cold-pressing process requires specialized equipment, which can be expensive to maintain and operate. Additionally, juices made using high-pressure processing (HPP) techniques are more costly due to the energy-intensive nature of the process. These factors contribute to the higher retail prices of cold-pressed juices compared to conventional juices, which can be a deterrent for price-sensitive consumers.

Moreover, limited consumer awareness about the benefits of cold-pressed juice may hinder its adoption in some regions. Although health-conscious consumers are increasingly aware of the benefits of cold-pressed juices, large sections of the global population still prefer more traditional juice options due to familiarity or misconceptions about cost and taste.

Market Opportunities

The cold pressed juice market presents numerous opportunities for growth, particularly with the rise of the wellness industry. Wellness centers, which focus on clean eating, detox diets, and fitness, are incorporating cold-pressed juices into their offerings. This presents a lucrative avenue for cold-pressed juice brands to target health-focused consumers who are actively seeking nutritious beverages as part of their wellness routine.

Furthermore, the increasing availability of cold-pressed juices in retail grocery stores presents another growth opportunity. With convenience becoming a significant factor in consumer decision-making, retailers are offering ready-to-drink juices in easy-to-carry packaging, catering to busy, health-conscious consumers. The expansion of retail and grocery store distribution channels will make these juices more accessible to a broader audience, particularly in emerging markets where demand for nutritious beverages is growing rapidly.

Frequently Asked Questions

➤ How Big is the Cold Pressed Juice Market?
➤ Who are the Key Players in the Global Cold Pressed Juice Market?
➤ What is the Projected Growth Rate of the Cold Pressed Juice Market?
➤ What is the Market Forecast for the Cold Pressed Juice Market in 2032?
➤ Which Region is Estimated to Dominate the Cold Pressed Juice Industry through the Forecast Period?

Company Insights

✦ Suja Life, LLC
✦ Evolution Fresh, Inc.
✦ RAW Pressery
✦ Liquiteria LLC.
✦ Hain BluePrint, Inc.
✦ Juice Press
✦ Juice Generation
✦ Pressed Juicery

Recent Developments

■ In January 2025, Suja Life introduced a line of cold-pressed protein shakes infused with plant-based ingredients to cater to the growing demand for functional beverages.
■ In October 2024, Molly Pop launched Berry Burst and Berry Blush cold-pressed juices, providing a high dose of vitamin C with minimal sugar, aimed at health-conscious consumers.

Conclusion

The cold pressed juice market is poised for significant growth, driven by a global shift toward healthier lifestyles and increasing consumer demand for clean, natural, and functional beverages. With key players focusing on innovation, sustainability, and health benefits, the market will likely continue its upward trajectory. However, addressing production costs and increasing consumer education about the benefits of cold-pressed juices will be essential for tapping into untapped markets and sustaining long-term growth.

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