Top Health Trends: High-Protein Foods and Alcohol-Free Drinks

Over the last few years there has been a marked change in the way people view food towards healthier options. This is evident in the increased consumption of high-protein foods as well as the growth in the sales of alcohol-free beverages. These alterations correspond to a shift in health awareness as well as mindful consumption.

Surge in High Protein Foods

Consumers are in need of foods that are protein rich as they understand the advantages associated with maintaining one's wellness and encouraging fullness and muscle health. Data from Instacart shows that the number of searches for "high protein" saw a spike of 39% between the years 2023 and 2024 which clearly demonstrates the concern for proeatam diets among the public.

There is an ever growing demand for new products and services. For example, Cheerios now offers Cookies & Creme Protein cereal with 8 grams of protein per serving. This new offering is targeted at consumers who want something tasty and healthful in equal measure.

The practice of including high protein low carb foods in one's diet is gaining acceptance, especially for those looking to manage their weight and control blood sugar levels. Healthwise favored options now include lean meats, seafood, Greek yogurt as well as plant-based foods like tofu and tempeh.

Growth of NA Drinks

In line with protein-rich foods comes the remarkable growth of the non-alcoholic drink sector. Consumers are turning more frequently towards alcohol-free options because of health concerns and the trend towards mindful drinking. The global market for drinks without alcohol is projected to reach 1.46 trillion USD in 2023 and is expected to grow at a pace of 6% CAGR from 2024 to 2030.

This growth is attributed to an increase in functional beverages containing vitamins, minerals, and adaptogens. Also, the demand for low- or no-calorie drinks has increased the popularity of natural sweeteners and flavored sparkling waters as substitutes for sugary sodas.

The mindful drinking movement further promotes the acceptance and popularity of alcohol-free beverages. This cultural shift is most strongly embraced by younger generations, who prefer to socialize without alcohol to reduce the negative effects of drinking.

The merging of these trends indicates a wider consumer shift towards health and wellness. There is a growing demand for products that can be termed 'health-friendly' and are aligned with an individual's dietary patterns.

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This release was published on openPR.