Press release
Household Care Wipes Market Projected to Generate Sales of USD 7.9 Billion by 2030
The global household care wipes market has seen remarkable growth over the last few years, driven by an increasing consumer demand for convenience, hygiene, and cleanliness. This market is forecasted to grow at a CAGR of 6.7% from US$5 billion in 2023 to US$7.9 billion by 2030. Several factors contribute to this rapid expansion, including rising health concerns, busy lifestyles, and the need for quick, effective cleaning solutions in households. Wipes are increasingly seen as essential items for modern homes, offering users a fast, efficient way to maintain cleanliness and hygiene with minimal effort.The market is further bolstered by product innovations and the expanding range of household care wipes, including floor wipes, disinfectant wipes, and glass & furniture wipes. These innovations cater to diverse consumer needs, such as tackling stubborn stains or providing a quick, germ-free cleaning solution. Geographically, North America leads the market, particularly in the U.S., where wipes have become a household staple due to their convenience and the high demand for hygiene products. Meanwhile, regions like Europe and East Asia are also experiencing growing demand for these products, as consumers prioritize hygiene and cleanliness across their daily routines.
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Key Highlights from the Report
➤ The global household care wipes market is forecasted to grow from US$5 billion in 2023 to US$7.9 billion by 2030.
➤ The market is expected to expand at a CAGR of 6.7% between 2023 and 2030.
➤ North America is the leading region in the household care wipes market due to the high demand for hygiene products.
➤ Floor wipes and cleaning or disinfectant wipes are the most commonly used products in the market.
➤ The online sales channel is seeing an increase in popularity, as consumers prefer the convenience of purchasing wipes online.
➤ Companies like Procter and Gamble Co. and Johnson & Johnson Services, Inc. are key players in the global market.
Market Segmentation
By Product Type
The household care wipes market is highly diversified in terms of product types. Floor wipes are a major segment due to their ability to offer a quick and convenient cleaning solution for households. Similarly, cleaning or disinfectant wipes have become essential in modern households, especially with increased awareness of hygiene. These wipes offer a simple, effective way to eliminate germs and bacteria, which has led to their widespread adoption. Other types of wipes, such as electrostatic wipes, glass & furniture wipes, and mops, serve niche needs, offering solutions for different types of surfaces and cleaning requirements.
By Sales Channel
The market is also segmented by sales channels, which include hypermarkets & supermarkets, specialty stores, multi-brand stores, online stores, and independent small stores. Among these, hypermarkets and supermarkets dominate the market, as they provide easy access to a wide variety of household care products. However, the online stores segment is gaining traction, driven by the increasing preference for e-commerce due to its convenience and the ability to shop from home. The growing trend of online shopping is expected to continue, leading to further expansion of this sales channel in the coming years.
Regional Insights
North America
North America is the dominant region in the household care wipes market, with the United States accounting for the largest share. The U.S. market is characterized by a strong demand for hygiene and cleaning products, particularly after the COVID-19 pandemic heightened awareness of cleanliness and germ protection. Additionally, the increasing preference for disinfectant wipes and multi-surface cleaners has contributed to the growth of the market. Consumers in North America prioritize convenience, and the ready availability of household care wipes in supermarkets, hypermarkets, and online platforms makes them a go-to choice for quick and efficient cleaning.
Europe
In Europe, the household care wipes market is also expanding, although at a slightly slower pace compared to North America. Countries such as Germany, France, and the UK are seeing increased demand for disinfectant and surface wipes due to rising concerns about hygiene and health. The growing trend of eco-friendly wipes is gaining momentum in Europe, as consumers become more environmentally conscious. As a result, manufacturers are developing wipes made from biodegradable materials and offering more sustainable product options to cater to this shift in consumer preferences.
Market Drivers
One of the key drivers of the household care wipes market is the increasing awareness about hygiene and cleanliness. As consumers become more health-conscious, the demand for products that help maintain a clean environment has grown significantly. Household care wipes, especially disinfectant and surface wipes, are seen as essential tools in maintaining a germ-free and sanitized home, which has been particularly important during the COVID-19 pandemic.
Moreover, the convenience and ease of use offered by household care wipes is another major factor driving their popularity. In today's fast-paced world, people are looking for quick and hassle-free cleaning solutions. Wipes allow consumers to clean and disinfect surfaces quickly without the need for additional cleaning supplies, making them ideal for time-pressed individuals and families. This convenience factor is expected to continue fueling the growth of the market.
Market Restraints
While the market for household care wipes is growing, there are some restraints that could impact its expansion. One of the primary concerns is the environmental impact of disposable wipes. Many household care wipes are single-use and made from non-biodegradable materials, which contributes to growing concerns about plastic waste and pollution. In response to these concerns, some consumers are shifting towards more sustainable alternatives, such as eco-friendly wipes made from natural fibers or biodegradable materials.
Additionally, price sensitivity could hinder market growth, especially in developing regions where consumers may find it difficult to afford premium-priced wipes. Economic downturns or changes in consumer spending habits could lead to a reduction in demand for these products, especially in price-sensitive markets.
Market Opportunities
The household care wipes market offers several opportunities for growth, particularly in the area of sustainability. As consumers demand more environmentally friendly products, there is a growing opportunity for companies to develop and market biodegradable and eco-friendly wipes. Innovations in plant-based materials and natural ingredients could provide manufacturers with a competitive edge in the marketplace, attracting environmentally conscious consumers.
Moreover, the increasing adoption of online shopping presents a significant opportunity for market expansion. E-commerce platforms allow brands to reach a broader audience and offer convenience to consumers, making it easier for them to access and purchase household care wipes. This shift towards digital shopping is likely to continue, driving further growth in the online sales segment.
Reasons to Buy the Report
✔ Gain a comprehensive understanding of the global household care wipes market and its key growth drivers.
✔ Analyze market segmentation based on product type, end-user, and sales channels.
✔ Identify leading companies operating in the household care wipes market and their strategies for growth.
✔ Explore regional trends and understand the dynamics of key markets like North America and Europe.
✔ Evaluate market opportunities in terms of sustainability and e-commerce growth for household care wipes.
Frequently Asked Questions (FAQs)
➔ How Big is the Household Care Wipes Market?
➔ Who are the Key Players in the Global Household Care Wipes Market?
➔ What is the Projected Growth Rate of the Household Care Wipes Market?
➔ What is the Market Forecast for Household Care Wipes in 2030?
➔ Which Region is Estimated to Dominate the Household Care Wipes Market through the Forecast Period?
Company Insights
Key players operating in the household care wipes market include:
✦ Edana
✦ Diamond Wipes International Inc.
✦ Medline Industries
✦ The Honest Company, Inc.
✦ Procter and Gamble Co.
✦ Edgewell Personal Care Co.
✦ Johnson & Johnson Services, Inc.
✦ Pluswipes
✦ Rockline Industries
✦ KCWW
Recent Developments:
■ Procter & Gamble launched a new line of biodegradable wipes, catering to the growing demand for eco-friendly cleaning products.
■ Johnson & Johnson introduced a new range of disinfectant wipes designed specifically for sensitive skin, meeting the needs of a health-conscious consumer base.
The household care wipes market is set for continued growth, driven by consumer demand for hygiene, convenience, and sustainability. As manufacturers innovate to address environmental concerns and consumer preferences, the market will likely see new opportunities for expansion and product diversification.
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