Automotive Winter Tire Market Trends, Active Key Players, and Growth Projection Up to 2032

Winter Tires which are usually also referred to as snow tires are specialty tires made from advanced rubber compounds with specific tread design to increase traction while driving on snow and ice. Usually, the rubber tread of summer tires or all-season tires can become stiff in cold conditions and therefore may fail to provide the required traction. Hence, there is requirement for winter tires. Advance rubber compounds and resins are used for production of winter tires. This helps regain the necessary traction. Therefore, winter tires are widely accepted in countries that experience cold climates.

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Winter tires are often used in temperatures lower than 45 Fahrenheit. Moreover, they are also equipped with metal or ceramic studs that protrude outwards from the tires which provides additional traction in condition of closely packed snow or ice. Many countries and regions in the world have some specific regulations related to winter tires.

The key players profiled in this report include

The Goodyear Tire & Rubber Company, Pirelli & C.S.p.A., The Yokohoma Rubber Co., Toyo Tire & Rubber Co., Giti Tire., Sumitomo Rubber Industries, Bridgestone Corporation, Cheng Shin Rubber Ind. Ltd., MICHELIN, Continental AG, Nexen Tire Corporation, Hankook Tire

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Rise in sales of automobiles, particularly in countries with cold climates such as Canada, is one of the major factor that boosts the growth of the market. Nearly all countries with cold climates are working toward mandatory use of winter tires due to safety concerns and fuel efficiency. Moreover, many insurance companies are offering discount on premiums for vehicles equipped winter tires. Further, there is increase in safety awareness among consumers, which in turn fuels the demand for winter tires.

Some of the key players operating in the market are Bridgestone Corporation, Continental AG, Nexen Tire Corporation, Sumitomo Rubber Industries, The Goodyear Tire & Rubber Company, Pirelli & C.S.p.A., The Yokohoma Rubber Co., MICHELIN, Hankook Tire, Toyo Tire & Rubber Co., Cheng Shin Rubber Ind. Ltd., and Giti Tire.

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Key Benefits For Stakeholders

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Porters five forces analysis illustrates the potency of the buyers and suppliers in the industry.

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Regional Analysis:

The global winter tire market is segmented based on rim size, presence of stud, sales channel, and vehicle type. Based on rim size, the winter tire market is segmented into 13-15, 16-18, 1921, 2226. Based on stud presence, the winter tire market is classified into studded and studless. Based on sales channel, the winter tires market is bifurcated into OEM and Aftermarket. Based on vehicle type, the winter tire market is classified into two-wheelers, passenger cars, and commercial vehicles. In addition, the winter tire market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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