Digital Health Market Report: Global Insights, Opportunities, and Forecast 2025-2032

The global digital health market is expected to expand from USD 427.24 billion in 2025 to USD 1,500.69 billion by 2032, reflecting a compound annual growth rate (CAGR) of 19.7%. In 2024, the market was valued at USD 376.68 billion. North America led the market in 2024, holding a dominant share of 42.81%.
Digital health is an evolving field that leverages digital technologies to enhance healthcare delivery. The U.S. Food and Drug Administration (FDA) recognizes a wide range of digital health technologies, including mobile health, telehealth, wearable devices, telemedicine, health information technologies, and personalized medicine. According to a World Bank report published in August 2023, evidence-based digital investments have the potential to reduce global health system costs by up to 15%.

Artificial intelligence (AI) and machine learning play a crucial role in healthcare, with applications such as image analysis, patient monitoring, and medical device automation, all of which assist healthcare professionals in streamlining clinical workflows. Additionally, advancements in telecommunications-particularly the introduction of 3G, 4G, and 5G networks-have enabled high-bandwidth connectivity, accelerating the adoption of digital health solutions worldwide and driving market growth. As a result, the demand for remote healthcare services, AI integration, and wearable health technologies continues to rise among consumers.

Fortune Business InsightsTM provides this information in its research report, titled "Digital Health Market, 2025- 2032".

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List Of Key Companies Mentioned in the Digital Health Market:
• GE HealthCare (U.S.)
• Koninklijke Philips N.V. (Netherlands)
• Allscripts Healthcare, LLC (U.S.)
• Cerner Corporation (U.S.)
• Epic Systems Corporation (U.S.)
• McKesson Corporation (U.S.)
• Medical Information Technology, Inc. (U.S.)s
• Siemens Healthineers AG (Germany)
• Boston Scientific Corporation (U.S.)
• FUJIFILM Holdings Corporation (Japan)
• Medtronic (Ireland)
• IBM (U.S.)
• Validic (U.S.)

Market Segmentation:

Product Type Analysis:
mHealth Segment Dominated Due to Growing Focus on Fitness and Well-being
Based on product type, the market is segmented into mHealth, healthcare analytics, wearables, digital health systems, and telehealthcare. The telehealthcare segment led the market in 2024 and is projected to witness significant growth throughout the forecast period. This expansion is primarily driven by the benefits of telemedicine, such as reduced waiting times and faster disease diagnosis. The widespread adoption of teleconsultations during the COVID-19 pandemic further accelerated this segment's growth. The mHealth segment also held a substantial market share in 2024, driven by the increasing consumer focus on fitness and well-being. The growing demand for mobile health apps is fueling the segment's expansion, particularly as early diagnosis and routine health monitoring become more prioritized. For instance, in April 2021, Fitbit Inc. launched Fitbit Luxe, a fitness and wellness tracker designed for stress management and sleep tracking, supporting both mental and physical health.

Component Analysis:

Services Segment Led Due to Affordable Teleconsultation Costs
By component, the market is categorized into services, software, and hardware. The services segment dominated in 2024, largely due to the relatively low cost of teleconsultation services. The expansion of teleconsultation providers further contributed to this segment's growth. For example, in September 2020, Sesame, Inc. extended its Direct-to-Patient Platform services to New York City and Houston, aiming to enhance healthcare accessibility, affordability, and transparency.
Meanwhile, the software segment is anticipated to record the highest compound annual growth rate (CAGR) during the forecast period. This growth is fueled by increasing investments in innovative technologies designed to enhance digital health solutions. Additionally, a surge in new product launches is bolstering the segment. In June 2022, Bajaj Allianz introduced the 'Global Health Care' plan in collaboration with Allianz Partners, marking the first health insurance offering of its kind to provide global coverage.

End-User Analysis:
Business-to-Business Segment Led Due to Strategic Collaborations
Based on end-users, the market is divided into business-to-business (B2B) and business-to-consumer (B2C). The B2B segment held the largest market share in 2024, driven by increasing collaborations among key market players to integrate advanced digital technologies for improved healthcare solutions. For example, in October 2020, Takeda Pharmaceutical Company Limited partnered with Amazon Web Services (AWS) in a five-year strategic agreement to accelerate its digital transformation. This initiative aimed to modernize platforms, enhance data services, and create an internal innovation engine to improve patient care. Conversely, the B2C segment is expected to grow at a higher CAGR over the forecast period. This growth is fueled by the rising adoption of mHealth apps and digital health software, driven by increasing consumer demand for accessible and technology-driven healthcare solutions.

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Report Coverage:

The market research report offers an in-depth analysis of the digital health market, highlighting key aspects such as leading companies, product types, components, and end-users. It also provides valuable insights into market trends and other critical factors shaping the industry. Beyond these elements, the report explores various factors that have driven market growth in recent years.

Market Drivers:

The adoption of digital health tools is rising globally, driven by smartphone penetration and government initiatives. Organizations like the WHO and FCC are investing in digital healthcare, such as the WHO's Global Initiative on Digital Health (GIDH) and the FCC's USD 200 million telehealth funding. The COVID-19 pandemic further accelerated digital adoption, with apps like India's Arogya Setu aiding contact tracing. Meanwhile, smartphone and internet usage continue to grow, with 5.4 billion global users and 85% of Americans owning smartphones as of 2021. This surge is fueling demand for wearables and health apps, with over 90,000 apps launched in 2020 alone. Consumers are increasingly focused on fitness, wellness, and disease prevention, boosting the adoption of digital health solutions and wearable-based insurance programs. These factors, alongside rising chronic disease cases, are propelling the digital health market's expansion.

Restraining Factors:

The rising adoption of digital health solutions has led to growing privacy concerns, as vast amounts of health data are generated and stored across various systems. Safeguarding this data from cyber threats is a major challenge for healthcare providers worldwide. In 2021 alone, over 40 million patient records in the U.S. were affected by data breaches, making it one of the most targeted countries for cyber-attacks. A key issue is securely sharing health data among medical professionals while protecting Personally Identifiable Health Information (PHI) from hackers. Cybercriminals increasingly exploit patient data, with healthcare breaches peaking in 2020, according to the HIPAA Journal. As cyber threats escalate, the rising frequency and financial impact of data breaches have posed challenges to the digital health market's growth.

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Regional Insights:

In 2024, North America led the digital health market, valued at USD 161.29 billion, driven by favorable U.S. reimbursement policies, high healthcare spending, and rising technology adoption. The U.S. market, worth USD 139.58 billion, saw strong growth due to widespread smartphone use and increasing awareness of health applications. Europe held a significant share, fueled by telemedicine initiatives and digital solutions like the NHS app, which saw 92% growth in repeat prescriptions from 2022 to 2023. Asia Pacific is projected to grow at the highest CAGR, supported by regulatory changes and government-backed initiatives like India's Ayushman Bharat Digital Mission (ABDM). Latin America is expanding due to increased digital adoption during the COVID-19 pandemic, while the Middle East & Africa are seeing growth through government-led technological reforms in healthcare.

Key Industry Development:

In April 2024, the World Health Organization (WHO) introduced S.A.R.A.H., a generative AI-powered digital health promoter designed to provide enhanced empathetic responses.

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This release was published on openPR.