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High Intensity Sweeteners Market:Growing Consumer Tendency of Curtailing Sugar Intake Driving Demand
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The report observes that the demand for high intensity sweeteners is predominantly driven by the food and beverage industry, where it is used in products such as aerated drinks, soft drinks, jams, confectioneries, and dairy products. Health consciousness is on the rise among consumers, and hence they are increasingly opting for sugar-free products. Moreover, the increasing number of patients suffering from diabetes is another factor fueling the demand for high intensity sweeteners. According to a November 2014 report by WHO, 422 million people suffered from diabetes. These vast populations are the primary consumers of high intensity sweeteners as they are low in caloric value and help maintain blood sugar level in the body.
The global market for high intensity sweeteners can be segmented on the basis of type, application, and geography. By type, the market can be segmented into saccharin, neotame, aspartame, potassium, acesulfame, surcralose, and advantame. On the basis of application, the market can be segmented into food, beverages, dietary supplements, personal care, and pharmaceuticals, among others. The report observes that the bakery and confectionery sub-segment of the food industry serves the most significant demand in the global high intensity sweeteners market. In the pharmaceutical sector, these are used in protein shakes while they are used as a sugar alternative in toothpastes in the personal care industry. These two application segments account for a very small share in the global market for high intensity sweeteners.
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Geographically, the report studies the regional markets of North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Europe currently accounts for the most prominent market for high intensity sweeteners, both in terms of volume and revenue. The report identifies North America as the most lucrative market during the forecast period, while Asia Pacific is another key region due to the high prevalence of diabetes in middle- and low-income countries.
Some of the prominent players in the global high intensity sweeteners market are Cargill Incorporated, PureCircle, Tate & Lyle Plc, The Company Hermes Sweeteners Ltd., A & Z Food Additives Co., Ltd., HYET Sweet, The NaturaSweet Company, DuPont, Archer Daniels Midland Company, and Ajinomoto.
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