India Athleisure Market to Hit USD 21,250.2 Million by 2033 with a Robust CAGR of 5.5%

India Athleisure Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 13,156.1 Million

Market Forecast in 2033: USD 21,250.2 Million

Market Growth Rate (2025-2033): 5.5%

India athleisure market size reached USD 13,156.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 21,250.2 Million by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033. The increasing advances in fabric technology, which have resulted in the creation of performance fabrics that are moisture-wicking, breathable, and offer enhanced flexibility, are driving the market.

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India Athleisure Market Trends and Drivers:

The Indian athleisure market is growing rapidly, with ever-changing consumer preferences and lifestyles being the main important factor behind it. Growing awareness about health and the interest in fitness-related activities have created a demand for athleisure apparel, where consumers demand clothing that can transition effortlessly during workouts and as casual wear. Urbanization and a growing middle class are also helping to fuel this trend, where comfort and style choices are made on a daily basis. New-age fabrics and sustainable materials are increasingly being utilized to enhance the appeal of the products to eco-conscious buyers. Another influencing factor in the market is the trends displayed globally and the endorsements made by celebrities, thus affecting consumer behavior toward considering athleisure as the new age must-have.

Innovative measures by industry players are, therefore, aiding the growth of the market. Engaging with tech-savvy audiences via digital platforms has become an established way for brands to communicate using targeted marketing campaigns, and influencer collaborations have been furthered to their extent. E-commerce also allows easier access to athleisure products, building new markets for brands in Tier II and Tier III markets, wherein demand is rising swiftly. Partnerships between fitness centers and apparel companies are also creating revenue streams for the clothing brands and securing loyalty among active consumers. Customization and limited collections create further engagements and allow the marketing of different tastes and preferences in a dynamic market.

The opportunities for the India athleisure market seem to know no bounds still as it continues to evolve with the ever- changing expectations of consumers. The wellness and holistic living trend is fueling brands to come with innovative ideas for products that highlight performance as much as style. The market for athleisure presents opportunity in untapped rural areas thanks to increasing incomes and internet availability. Collaborating with local artisans for the designs is also suggested as a way to further differentiate in the market while promoting indigenous craftsmanship. Since sustainability has become the hallmark of the times, brands that invest in green processes will likely have a competitive advantage. The trend will be toward continuous growth in the market, which gives a comfortable space for the companies that plan and strategize keeping customers and technology in focus to grab any trends that may surface in this flourishing sector.

India Athleisure Market Industry Segmentation:

Type Insights:

Mass Athleisure
Premium Athleisure

Product Insights:

Yoga Apparels (Tops, Pants, Unitards, Capris, Others)
Shirts
Leggings
Shorts
Others

Distribution Channel Insights:

Online
Offline

End User Insights:

Men
Women
Children

Regional Insights:

North India
West and Central India
South India
East and Northeast India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter's Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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