Press release
Corporate Gifting Market Insights 2025: Key Trends, Market Size, and Growth Forecast
The corporate gifting report describes and explains the corporate gifting market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.The global corporate gifting market reached a value of nearly $765,460.00 million in 2023, having grown at a compound annual growth rate (CAGR) of 4.64% since 2018. The market is expected to grow from $765,460.00 million in 2023 to $1,112,027.08 million in 2028 at a rate of 7.76%. The market is then expected to grow at a CAGR of 8.28% from 2028 and reach $1,655,141.14 million in 2033.
What strategies are being adopted by key players in the corporate gifting market?
The key players in the market are adopting extensive strategies in the corporate gifting market such as:
• Enhancing business operations through new product developments.
• Strengthening growth with strategic partnerships.
• Expanding expertise through innovative product launches.
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To take advantage of opportunities, The Business Research Company suggests that corporate gifting companies enhance offerings:
• Personalized gifts to strengthen year-end business relationships.
• Festive campaign redefining corporate gifting practices.
• Unique, handcrafted products enhancing corporate gifting.
• Lite plan designed for small business gifting needs.
• Innovative B2B solutions transforming gift management.
• Sophisticated gifting options for corporate clients.
• Versatile digital gift card revolutionizing employee rewards.
What Is Corporate Gifting: Market Overview?
Corporate gifting is the practice of companies giving gifts to clients, employees, or partners as a way to foster positive relationships, express appreciation and reinforce brand loyalty. These gifts range from personalized items and branded merchandise to practical goods, experiences and other gifts. Corporate gifts are often used during holidays, anniversaries, or significant business milestones, to strengthen connections, boost morale and create memorable impressions.
Corporate gifting is a powerful tool for improving customer loyalty and employee satisfaction. For clients, receiving a thoughtful or useful gift helps to establish goodwill and keeps the company top-of-mind, which can lead to increased business opportunities or referrals. For employees, corporate gifts can serve as a form of recognition that acknowledges their contributions, improves morale and can boost productivity. When done correctly, these gifts create a sense of belonging and loyalty among employees, fostering a more motivated and engaged workforce. Businesses often personalize gifts to reflect the recipient's preferences or needs, further enhancing the impact.
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Who Are The Major Companies Operating In The Global Corporate Gifting Market?
The top ten competitors in the market made up 0.115% of the total market in 2023. Amazon.Com Inc. was the largest competitor with a 0.038% share of the market, followed by:
• Sendoso
• Xoxoday
• Awardco
• Etsy Inc.
• Titan Company
• Uncommon Goods
• SwagUp
• Reachdesk
• SnackMagic
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