Press release
Global Push Notifications Software Market to Reach $72.08 Billion by 2029, Growing at 26.8% CAGR
Push Notifications Software
The growth of the push notifications software market is expected to be fueled by an increasing number of internet users. This growth in internet users is a result of enhanced global connectivity, the affordability of smartphones, and improved access to mobile data and broadband services. Push notifications software boosts user interaction by providing immediate, customized alerts directly to internet users on their devices. A survey conducted by Statistics Canada, a governmental agency in Canada, between December 2022 and April 2023 reveals that in July 2023, internet usage in Canadians over 15 years increased to 95% in 2022, up from 92% in 2020. The most substantial rise was seen amongst Canadians aged 75 and above, with their internet usage jumping from 62% in 2020 to 72% in 2022. Hence, the growing number of internet users is playing a crucial role in bolstering the growth of the push notifications software market.
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What is the projected compound annual growth rate (CAGR) of the push notifications software market from 2025 to 2034, and what factors influence it?
In the past few years, the market size for push notifications software has seen significant growth. The projections show that it will increase from $21.97 billion in 2024 to $27.91 billion in 2025, suggesting a compound annual growth rate (CAGR) of 27.1%. The historical growth of this market is primarily due to the widespread use of mobile apps, the popularity of smartphones, the need for user engagement, breakthroughs in app monetization, and advancements in personalization techniques.
Expectations are high for substantial expansion in the push notifications software market in the coming years, with projections placing the market size at $72.08 billion by 2029. This equates to a compound annual growth rate of 26.8%. The predicted growth for this period is largely due to factors such as rising utilization of mobile apps, embracing of omnichannel marketing tactics, e-commerce growth, AI and machine learning advancements, and a heightened emphasis on customer retention. Key trends predicted for this period include the integration of personalization and AI, mobile commerce expansion, increased use of rich media, strategies involving omnichannel notifications, regulatory compliance and data privacy concerns.
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How are the latest trends influencing the growth of the push notifications software market?
Leading organizations in the push notifications software market are incorporating circulation notifications to distribute real-time updates directly to users about account operations, such as due dates and accessibility of borrowed items. This capability increases user engagement by delivering pertinent data, even when users are not actively utilizing the application, ensuring they stay informed about their library interactions. For example, Clarivate, a US-based software firm, introduced additional push notifications for Innovative Mobile in August 2024, specifically tailored for research professionals, academics, and intellectual property managers. This feature will alert users about library circulation procedures such as the due dates for borrowed materials or the availability of requested items, enriching the overall user experience.
What are the major segments of the push notifications software market and their role in driving growth?
The push notifications software market covered in this report is segmented -
1) By Component: Software, Service
2) By Deployment Model: On-premise, Cloud
3) By Enterprise Size: Large Enterprises, Small And Medium Enterprises (SME)
4) By Application: Personal computer (PC), Mobile
5) By Industry: Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Travel And Tourism, Hospitality, Retail And E-commerce, Other Industries
Subsegments:
1) By Software: Cloud-Based Push Notification Software, On-Premises Push Notification Software, Mobile Push Notification Software, Web Push Notification Software, In-App Messaging Software, Analytics And Reporting Tools
2) By Service: Consulting Services, Integration Services, Support And Maintenance Services, Training Services, Managed Services, Content Creation Services
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Which regions are key players in the growth of the push notifications software market?
North America was the largest region in the push notifications software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the push notifications software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the push notifications software market?
Major companies operating in the push notifications software market are Braze Inc., MoEngage, CleverTap, Mixpanel Inc., Urban Airship Group Inc., Firebase Cloud Messaging (FCM), eSputnik, VWO Engage, OneSignal, Cerebro, Leanplum Inc., Crisp Inc., SendPulse Inc., Taplytics Inc., Airship, Pusher, Pushwoosh, Aimtell, Beamer, Catapush SRL, CleverPush GmbH, Notix, PushAlert, PushEngage, WonderPush
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What Is Covered In The Push Notifications Software Global Market Report?
•Market Size Forecast: Examine the push notifications software market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the push notifications software market for a structured understanding.
•Key Players Overview: Analyze major players in the push notifications software market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the push notifications software market.
•Segment Contributions: Evaluate how different segments drive overall growth in the push notifications software market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the push notifications software market.
•Industry Challenges: Identify potential risks and obstacles affecting the push notifications software market.
•Competitive Landscape: Review strategic developments in the push notifications software market, including expansions, agreements, and new product launches.
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