Press release
Rural Tourism Market Forecast 2025-2034: Evaluating Growth Factors, Segments, and Emerging Trends
Rural Tourism
The rising interest in cultural heritage is expected to drive the growth of the rural tourism market. As people become more globally connected and aware of the importance of preserving historical traditions, the appeal of experiencing authentic cultural heritage through travel has increased. Rural tourism thrives by offering unique local experiences that preserve cultural history. In September 2023, the Department for Communities in Northern Ireland reported that 59% of adults visited historic sites in 2022-23, reflecting growing interest in cultural heritage. This interest is propelling the rural tourism market.
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What Is the projected market size and growth rate for the rural tourism market?
The rural tourism market has experienced strong growth. It will grow from $97.84 billion in 2024 to $105.58 billion in 2025, with a CAGR of 7.9%. This is attributed to the growth of agricultural tourism, increased interest in cultural heritage, the rise of pilgrimage routes, post-industrial tourism, and greater environmental awareness.
The rural tourism market will see strong growth, reaching $141.26 billion by 2029 at a CAGR of 7.5%. Growth drivers include the rise in eco-tourism, digital connectivity, and increased interest in health and wellness. Major trends will include the integration of smart technology, eco-friendly tourism practices, and the growth of niche travel experiences like agritourism.
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What new trends are reshaping the rural tourism market and its opportunities?
Major companies in the rural tourism market are leveraging digital platforms to enhance collaboration and visibility for rural destinations. These platforms help promote remote tourism locations and facilitate online bookings. For example, in January 2024, the United Nations World Tourism Organization (UNWTO) launched the TourismConnectsRural platform. This platform connects around 200 rural destinations globally, facilitating knowledge exchange and increasing visibility for rural tourism.
What major market segments define the scope and growth of the rural tourism market?
The rural tourism market covered in this report is segmented -
1) By Tourism: Agro Tourism, Farm Tourism, Wilderness And Forest Tourism, Green Tourism, Eco-Tourism
2) By Accommodation: Farm Stays, Cottage Rentals, Eco-Lodges, Homestays
3) By Age Group: Below 15 Years, 16 To 25, 26 To 35, 36 To 45, 46 To 55, Above 55
4) By Traveler: Adventure Seekers, Cultural Enthusiasts, Eco-Tourists, Family And Group Travelers, Solo Travelers
Subsegments:
1) By Agro Tourism: Agricultural Tours, Farm Stays, Crop And Harvest Tours, Agricultural Experience Activities
2) By Farm Tourism: Working Farm Stays, Educational Farm Tours, Farm-To-Table Experiences, Rural Craft Workshops
3) By Wilderness And Forest Tourism: Wildlife Watching, Forest Trekking And Hiking, Camping And Glamping In Wilderness, Conservation And Ecotourism Projects
4) By Green Tourism: Sustainable Accommodations, Low-Carbon Transportation, Nature Trails And Eco-Hikes, Environmental Workshops And Education
5) By Eco-Tourism: Conservation-Based Travel, Wildlife Safaris And Bird Watching, Indigenous Community Visits, Sustainable Resource Use Activities
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Which region dominates the rural tourism market?
North America was the largest region in the rural tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the rural tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the rural tourism industry growth?
Major companies operating in the rural tourism market are Lufthansa City Center Reisebüropartner GmbH, Marriott International Inc., Booking.com B.V., Priceline.com LLC, Expedia Group Inc., Singapore Airlines Limited, Hilton Worldwide Holdings Inc., Airbnb Inc., Accor S.A., InterContinental Hotels Group, Trip.com Group Limited, TripAdvisor Inc., Condor Flugdienst GmbH, Butterfield & Robinson Inc., Wandertrails Services Private Limited, Outdooractive GmbH & Co. KG., Thrillophilia Travel Solutions Pvt .Ltd., Kipepeo, Liberty Hill Farm, Martin Randall Travel Ltd., Heartland Travel and Tours Ltd., Cape AgriTours, Cyprus Agrotourism, Meru Agro-Tour & Consultants, Soulitude
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What Is Covered In The Rural Tourism Global Market Report?
•Market Size Forecast: Examine the rural tourism market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the rural tourism market for a structured understanding.
•Key Players Overview: Analyze major players in the rural tourism market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the rural tourism market.
•Segment Contributions: Evaluate how different segments drive overall growth in the rural tourism market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the rural tourism market.
•Industry Challenges: Identify potential risks and obstacles affecting the rural tourism market.
•Competitive Landscape: Review strategic developments in the rural tourism market, including expansions, agreements, and new product launches.
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