Over-The-Top Video Market is Projected to Grow From US$ 71.25 Billion in 2024 to US$ 319.66 Billion by 2034 at a CAGR 16.2%

The global over-the-top video market size was valued at USD 71.25 billion in 2024. The market is projected to grow from USD 82.70 billion in 2025 to USD 319.66 billion by 2034, exhibiting a compound annual growth rate of 16.2% during the forecast period.

Market Overview:
Over-the-top (OTT) video refers to the making available of content using the internet instead of conventional cable or satellite pay-tv subscriptions. These services deliver video content directly to users, providing more affordability in distribution. OTT platforms provide access to a wide range of entertainment and virtual media, such as videos and films which offer the option to download content for viewing offline. Several important factors, such as the continuous implementation of network services, personalized content, and revenue-generating collaborations, help in propelling the over-the-top video market growth.

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Growth Drivers:
• The expanding online media and entertainment industry is attracting local and international players. These new players are emerging from various traditional media services, such as broadcasters, network providers, rights holders, electronic device providers, and connectivity providers. By offering subscription-based content streaming services, the new providers are bypassing the traditional cable and pay-TV options.

• Customers have changed their viewing style in order to watch videos and consume television content. Streaming services have brought home entertainment to consumers, allowing them to enjoy the content depending on their comfort level, freedom, flexibility, and genre preference. Viewers are further provided with a lot of choices, with titles from multiple genres within the huge library to choose from at any given time.

Competitive Landscape:
The market has the presence of both established players and new entrants. Some of the major over-the-top video market players are:
• Akamai Technologies
• Amazon.com
• Apple, Inc.
• Google Inc.
• Hulu
• Limelight Networks, Inc.
• Meta, Inc
• Microsoft Corporation
• Netflix Inc.
• Roku, Inc.
• Tencent Holdings Ltd.
• Yahoo Inc.

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Over-The-Top (OTT) Video Market Report Highlights:
• The mobile devices segment led the market in 2024, driven by advancements in smartphone technology-including intuitive user interfaces, high-speed internet access, and enhanced video streaming performance-that have significantly enriched the mobile viewing experience.

• The Advertising Video on Demand (AVOD) segment is projected to capture the largest market share during the forecast period. This growth is largely fueled by increasing internet penetration, which continues to drive the adoption of free, ad-supported streaming platforms.

• North America is expected to maintain its dominance in the OTT video market throughout the forecast period, supported by a dynamic digital ecosystem and continued expansion opportunities for internet service providers, especially in the U.S. and Canada.

• Europe holds the second-largest share in the global OTT video market. Key contributing factors include high disposable incomes, access to advanced technologies, and a mature, well-established media and entertainment industry.

Segmental Analysis:
• The over-the-top video market is segmented into devices, revenue, deployment, and region.

• Based on devices, the market is categorized into mobile devices, laptops, desktops, set-top boxes and gaming consoles. In 2024, the mobile devices segment dominated the market.

• In terms of revenue model, the is categorized into subscription video on demand (SVOD)
transactional video on demand (TVOD), advertising video on demand (AVOD) and others. Advertising video on demand (AVOD) segment is expected to hold the largest over-the-top video market share during the forecast period.
By Devices Outlook
• Mobile Devices
• Laptops
• Desktops
• Set-Top Boxes
• Gaming Consoles

By Revenue Model Outlook
• Subscription Video on Demand (SVOD)
• Transactional Video on Demand (TVOD)
• Advertising Video on Demand (AVOD)
• Others

By Deployment Model Outlook
• On-Premise
• Cloud-Based

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Regional Overview:
• North America
o Devices Outlook
 Mobile Devices
 Laptops
 Desktops
 Set-Top Boxes
 Gaming Consoles

o Revenue Model Outlook
 Subscription Video on Demand (SVOD)
 Transactional Video on Demand (TVOD)
 Advertising Video on Demand (AVOD)
 Others

o Deployment Model Outlook
 On-Premise
 Cloud-Based

• Europe
o Devices Outlook
 Mobile Devices
 Laptops
 Desktops
 Set-Top Boxes
 Gaming Consoles

o Revenue Model Outlook
 Subscription Video on Demand (SVOD)
 Transactional Video on Demand (TVOD)
 Advertising Video on Demand (AVOD)
 Others

o Deployment Model Outlook
 On-Premise
 Cloud-Based

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