Vaccinium Myrtillus Market is Growing at CAGR of 6.9% to Achieve USD 720.7 Million by 2034

The global Vaccinium myrtillus market value is estimated at US$ 369.3 million in 2024. With a projected CAGR of 6.9%, the market is expected to reach US$ 720.7 million by 2034.

Growing health awareness, an increase in the prevalence of chronic diseases such as diabetes and cardiovascular disease, and growing demand for natural and functional food ingredients are fueling market growth. The anti-inflammatory and antioxidant properties of the extract have made it very popular, and it is now incorporated in beverages, functional foods, and health supplements.

Vaccinium myrtillus is a blueberry relative, commonly occurring in varied locations, such as the rocky hills and Asian and European regions. The increasing demand for vaccinium myrtillus as a health supplement for eye disorders, cardiovascular diseases, diabetes, urinary tract infections, and diarrhea is opening up profitable growth prospects for the stakeholders.

Widespread use of bilberry extract in drops, tablets, and capsules, in powder and dried forms, is driving gains in the market, according to Fact.MR released a vaccinium myrtillus industry analysis. Increasing demand for natural and organic ingredients in food and health supplements, supported by changing consumer preference for clean-label products is giving a boost to the growth in the vaccinium myrtillus market.

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Market Overview

Vaccinium myrtillus, commonly known as wimberry, bilberry, European blueberry, or whortleberry, is a species of shrubs with blue color edible fruit of high medicinal value. Vaccinium myrtillus is distinctly known as common bilberry or blue whortleberry to distinguish it from other vaccinium species.

Vaccinium myrtillus is predominantly cultivated in Europe, Greenland, Iceland, northern Asia, the U.S. and Canada. But most of the vaccinium myrtillus is manufactured in Eastern European regions. Vaccinium myrtillus is predominantly available in the wild in acidic soil conditions. Vaccinium myrtillus is utilized in various end-use industry verticals and therefore a positive scenario is observed for the market in the future years.

Market Dynamics

The worldwide situation of rising disease burden and vast R&D activities for the development of drugs are the major drivers in favor of the rapidly expanding pharmaceutical sector globally. The American Diabetes Association estimated that more than 30.3 million Americans had diabetes, which was established as the top cause of death among the citizens of the United States, in the year 2015.

Given the growing incidence of diabetes, there is likely to be an enhanced demand for vaccinium myrtillus products in the United States and other parts of the world.

As per a study that was published in the European Review for Medical and Pharmacological Sciences, vaccinium myrtillus is employed to relieve dry eyes. It is employed to alleviate eye discomfort, wherein vaccinium myrtillus extracts are important in enhancing tear secretion and plasmatic antioxidant capacity in patients with dry eye.

As per the University of Maryland Medical Center, vaccinium myrtillus is extremely rich in anthocyanosides, which aids in supporting the viability of blood vessels and maintains healthy circulation in the body, including eye capillaries.

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Regional Outlook

There is high demand for vaccinium myrtillus in North America and Europe region. In the United States, vaccinium myrtillus was one of the top 20 herbal supplements from 2007 to 2012 in the food and pharmaceutical industry. Asia Pacific and Latin America to achieve high CAGR over the forecast period.

leading manufacturers

Eevia Health Oy
ETchem
Sanyuan Jinrui Natural Ingredients Co. Ltd
BioMax Life Sciences
NOW Foods
Bio-Botanica

Segmentation of the Vaccinium Myrtillus Market Research

By Product Type :
Fruit Extract
Leaf Extract
By End-Use Application :
Food
Bakery Products
Pharmaceutical Industry
Cosmetic
Personal Care Industry
By Nature :
Fresh
Frozen
By Region :
North America
Western Europe
Eastern Europe
Latin America
East Asia
South Asia & Pacific
Middle East & Africa

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