Electric Kettle Market Expected to Surpass US$ 2.7 Bn by 2032 Amid Rising Demand for Quick and Energy-Efficient Appliances

The electric kettle market has witnessed substantial growth in recent years, driven by shifting consumer lifestyles, increasing demand for energy-efficient appliances, and rising awareness of environmental concerns. As of 2025, the global electric kettle market is expected to reach a valuation of US$ 1.9 Bn and is projected to grow at a CAGR of 5.3% through 2032, reaching approximately US$ 2.7 Bn. A significant driver behind this upward trend is the rising demand for appliances that offer convenience, quick functionality, and minimal energy consumption.

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The residential sector is poised to dominate the market, accounting for an estimated 68.7% market share in 2025, primarily due to increasing adoption among urban consumers who seek time-saving solutions for their kitchen needs. In terms of geography, Asia Pacific is leading the charge with a projected market share of 47% in 2025, fueled by a growing middle-class population, rapid urbanization, and strong cultural ties to tea consumption. China and India, which collectively account for over half of global tea consumption, are particularly instrumental in pushing the demand for electric kettles.

🔍 Key Highlights from the Electric Kettle Market Report

Compact and travel-friendly electric kettles are gaining traction among mobile professionals, students, and frequent travelers.

Manufacturers are introducing eco-friendly designs with reduced plastic usage and recyclable components.

Europe's demand for energy-efficient kettles is growing due to strict environmental regulations.

E-commerce platforms play a crucial role by offering varied models, deals, and product comparisons.

Rising preference for premium teas and coffees is boosting demand for temperature-customizable kettles.

Stainless steel electric kettles are set to capture a 48.7% share by 2025 due to their durability and energy efficiency.

📊 Market Segmentation

The global electric kettle market is segmented based on material type, end user, capacity, distribution channel, and region.

By Material Type, stainless steel remains the most preferred choice, projected to hold nearly half the market share due to its long lifespan, resistance to corrosion, and better heat retention. Growing concerns over the presence of BPA and microplastics in plastic kettles have also pushed consumers toward safer stainless steel options.

By End User, the residential segment dominates. Consumers seek convenient, fast, and reliable appliances for daily use. Urban lifestyles, increasing disposable incomes, and the home brewing trend (tea, coffee, baby formula) further drive this segment. The commercial segment, while smaller, continues to grow through adoption in hotels, cafes, and offices.

By Capacity, kettles holding between 1 to 1.5 liters are the most popular, offering a balance between compactness and usability for small families or office spaces. However, larger models above 1.5L are gaining popularity in commercial settings.

By Distribution Channel, the online segment is rapidly expanding, forecasted to contribute 48% of total sales in 2025. The rise in smartphone usage and e-commerce platforms such as Amazon, Flipkart, and Alibaba enables consumers to compare features, read reviews, and access discounts conveniently.

🌍 Regional Insights

Asia Pacific is the leading region in the global electric kettle market. Its dominance stems from a deep-rooted tea culture in countries like India, China, and Japan, where electric kettles are essential kitchen tools. Rapid urbanization, growing internet penetration, and an expanding middle class are encouraging widespread adoption of these appliances.

Europe follows closely, driven by increasing consumer focus on sustainability and energy efficiency. Strict regulations and the high purchasing power of consumers have spurred demand for premium, eco-friendly electric kettles with smart features.

North America shows a rising demand for intelligent and app-connected electric kettles. Busy lifestyles, the popularity of home brewing, and high levels of disposable income contribute to sustained demand, particularly in the U.S. and Canada.

Latin America, Middle East & Africa, and South Asia & Pacific are emerging markets. Increasing urban migration, awareness campaigns on energy efficiency, and availability of low-cost electric kettles are likely to fuel growth in these regions during the forecast period.

📈 Market Growth Drivers

The global surge in electric kettle sales can be attributed to the urban lifestyle transformation occurring worldwide. As more individuals migrate to cities, the need for compact, efficient, and easy-to-use appliances becomes paramount. Electric kettles fulfill these requirements by offering quick boiling solutions for beverages and instant meals.

Another strong growth catalyst is the rising disposable income among middle-class consumers, especially in emerging economies. As financial capabilities improve, consumers are increasingly willing to invest in durable, feature-rich appliances that offer long-term utility. This shift is particularly evident in the preference for branded, high-quality electric kettles with smart functionalities like automatic shut-off and app-based controls.

The growing interest in specialty beverages, such as premium teas, artisanal coffee, and baby formulas, has further driven demand for kettles with adjustable temperature settings. These features cater to consumer demand for precision, enhancing flavor and quality in their favorite drinks.

⚠️ Market Restraints

Despite strong demand, the market faces challenges from the proliferation of low-quality or counterfeit products. These inexpensive alternatives often fail to meet safety standards, posing risks such as overheating, electric shock, or chemical leaching from substandard materials.

The presence of these products can erode consumer trust, especially in regions with limited regulatory oversight. Additionally, health-conscious consumers may hesitate to purchase electric kettles made from non-food-grade plastics or components containing BPA, thus impacting sales.

Supply chain disruptions, particularly post-pandemic, and inflationary pressures on raw materials like stainless steel and electronic components, also create hurdles for manufacturers in maintaining competitive pricing and consistent supply.

🌟 Market Opportunities

The future of the electric kettle market lies in smart appliances. Kettles integrated with IoT and mobile app controls offer unmatched convenience and customization. Consumers can now schedule boiling times, adjust temperatures for specific beverages, and even track energy usage-all from their smartphones.

Voice control integration with platforms like Amazon Alexa or Google Assistant adds another layer of ease, particularly for tech-savvy users. Manufacturers that invest in innovative, connected devices are well-positioned to capture this emerging tech-forward consumer segment.

Another promising avenue is the customizable temperature control feature. As consumers seek enhanced flavor and quality in their beverages, demand for kettles that allow precise control over boiling temperatures is rising. These kettles appeal to a growing base of premium product seekers, thereby opening up new revenue streams for brands.

✅ Reasons to Buy the Report

✔ Understand current and forecasted market size, share, and revenue trends for 2025-2032.
✔ Gain insights into key market drivers, restraints, and opportunities shaping the global electric kettle landscape.
✔ Identify emerging market trends, including smart and eco-friendly electric kettles.
✔ Evaluate competitive positioning and product strategies of leading players.
✔ Access detailed segmentation and regional analysis to support strategic business decisions.

❓ Frequently Asked Questions (FAQs)

How big is the global electric kettle market in 2025 and what is its projected value for 2032?
What is the projected growth rate of the electric kettle market from 2025 to 2032?
Who are the key players in the global electric kettle market?
What is the electric kettle market forecast through 2032?
Which region is expected to dominate the electric kettle industry through the forecast period?

🏢 Company Insights

Here are the prominent players operating in the global electric kettle market:

Philips
Breville
De'Longhi
Morphy Richards
Cuisinart
KitchenAid
Russell Hobbs
Hamilton Beach
Tefal
SMEG
Sunbeam Products
Zojirushi Corporation
Bajaj Electricals
Kenwood Limited
Midea Group

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