Press release
Key Influencer in the Online Fashion Retail Market 2025: Digital Shopping Trends Driving Growth In Online Fashion Retail Driver
Online Fashion Retail
The growing preference for digital shopping, driven by convenience and safety, is expected to boost the online fashion retail market. Shopping online offers advantages like the ability to compare prices, explore a wide range of products, and enjoy personalized experiences, such as virtual try-ons. According to the European ecommerce report 2022, 74% of internet users purchased goods online in 2021, with the percentage expected to reach 76% in 2022. Therefore, the shift toward digital shopping will fuel the growth of the online fashion retail market.
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How will the growth rate of the online fashion retail market shape industry trends by 2034?
The online fashion retail market has grown rapidly, increasing from $45.6 billion in 2024 to $53.61 billion in 2025 at a CAGR of 17.6%. Key drivers include increasing global internet usage, the growth of e-commerce, smartphone proliferation, social media influence, and rising disposable incomes.
The Online Fashion Retail Market is expected to grow to $101.52 billion by 2029, at a CAGR of 17.3%. Growth drivers include omnichannel retail strategies, global market expansion, sustained e-commerce growth, sustainability initiatives, and the rise of social commerce. Major trends include personalized shopping experiences, digital platform adoption, augmented reality integration, and advancements in digital payment systems.
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What trends are poised to drive the future success of the online fashion retail market?
Major companies in the online fashion retail market are incorporating virtual reality (VR) and augmented reality (AR) technologies, such as AR filters, to improve the online shopping experience and stay competitive. AR filters are digital enhancements applied to live camera feeds, often used on apps or social media to modify or improve appearances or environments. For example, in November 2022, Sweden's H & M Hennes & Mauritz AB introduced five AR filters on its app as part of its metaverse design story. This collaboration with the UK-based Institute of Digital Fashion provides virtual try-ons, allowing customers to express their style both offline and online, fostering deeper engagement with the brand.
Which primary segments of the online fashion retail market are driving growth and industry transformations?
The online fashion retail market covered in this report is segmented -
1) By Product Type: Clothes, Footwear, Jewelry, Cosmetics, Bag And Accessories
2) By Model Type: Business To Business, Business To Consumer
3) By End User: Children, Men, Women
Subsegments:
1) By Clothes: Women's Apparel, Men's Apparel, Kids' Apparel, Sportswear, Lingerie And Sleepwear, Outerwear (Jackets, Coats), Swimwear
2) By Footwear: Women's Footwear, Men's Footwear, Kids' Footwear, Sports Footwear (Running Shoes, Sneakers), Casual Shoes, Formal Shoes, Boots
3) By Jewelry: Necklaces And Pendants, Earrings, Bracelets And Bangles, Rings, Watches, Brooches And Pins
4) By Cosmetics: Skincare, Makeup (Face, Eyes, Lips), Haircare Products, Fragrances, Nail Care Products, Beauty Tools And Accessories
5) By Bags And Accessories: Handbags, Backpacks, Wallets And Purses, Belts, Sunglasses, Scarves And Shawls, Hats And Caps, Gloves, Travel Bags
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Which regions are key players in the growth of the online fashion retail market?
North America was the largest region in the online fashion retail market in 2024. The regions covered in the online fashion retail market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the influential players reshaping the online fashion retail market landscape?
Major companies operating in the online fashion retail market are Amazon.com Inc., Alibaba Group Holding Limited, Adidas AG, H & M Hennes & Mauritz AB, Nordstrom Inc., Levi Strauss & Co., Flipkart Private Limited, Saks Fifth Avenue LLC, Farfetch UK Limited, Ssense Inc., YOOX Net-a-Porter Group S.p.A., Depop Limited, Myntra Designs Private Limited, Shoppers Stop Ltd., Lane Crawford Joyce Group, MATCHESFASHION Limited, Smilegroup Entertainment Ltd, LimeRoad, Lyst Ltd., Paytm Mall, Yebhi, Styletag, Koovs plc, Yepme
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What Is Covered In The Online Fashion Retail Global Market Report?
•Market Size Forecast: Examine the online fashion retail market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the online fashion retail market for a structured understanding.
•Key Players Overview: Analyze major players in the online fashion retail market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the online fashion retail market.
•Segment Contributions: Evaluate how different segments drive overall growth in the online fashion retail market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the online fashion retail market.
•Industry Challenges: Identify potential risks and obstacles affecting the online fashion retail market.
•Competitive Landscape: Review strategic developments in the online fashion retail market, including expansions, agreements, and new product launches.
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