Nutraceuticals Product Market is to grow at a 7.3 % CAGR, with the United States leading the market through 2030

Nutraceuticals Product Market to Hit USD 402.23 Bn by 2030

The Nutraceutical Product Market was USD 245.63 Bn in 2023 and is expected to expand at a CAGR of 7.3 % from 2023 to 2030, reaching USD 402.23 Bn by 2030. Nutraceuticals such as supplements and functional foods are seen as a preventative strategy for maintaining health, which fuels demand in industries like weight management, immunity, and heart health. A growing number of consumers are looking for natural, organic, and plant-based products instead of conventional ones because they are worried about the negative consequences of synthetic chemicals Products that address age-related health issues, such as supplements for bone health and cognitive enhancement. The United States, nutraceuticals market is expected to be valued at $176.97 billion in 2025.

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Nutraceuticals Product Market Segmentation

By Type: Functional Foods dominate the market further it is subcategorized as Snacks, Confectionery Products, Bakery Products, Dairy Products, and Infant Products. The Beverage Segment includes Health Drinks, Energy Drinks, and Juices. Dietary Supplements comprise minerals, vitamins, herbal supplements, and other nutrients that aren't often present in enough amounts in meals.

Nutraceuticals Product Market Regional Analysis

The United States, Nutraceuticals Product Market is expected to reach a CAGR of 5.3% between 2024 and 2030, reaching $176.97 billion and the market is expected to grow at a CAGR of 5.7% reaching $53.58 billion. Dietary supplements are regulated by the U.S. Food and Drug Administration (FDA), which makes sure they adhere to safety regulations.

The German Nutraceuticals Product market was valued at approximately $4.86 billion in 2024 and it could reach up to $6.28 billion by 2030, with a CAGR of 3.3%. the German government has strict regulations such as the Federal Office of Consumer Protection and Food Safety (BVL) which ensures product quality and safety.

China's Nutraceuticals Product market was estimated to be about $40 billion in 2024, and forecasts suggest it might reach almost $70 billion by 2030 at a CAGR of 8-10%. Platforms like Alibaba and JD.com are driving an increase in online sales of nutraceutical items, increasing their accessibility for customers across the country. Several key players like Amway, Herbalife, and Tongrentang dominate the Chinese market.

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Nutraceuticals Product Market Competitive Landscape

Nestle Health Science: In June 2024, Seres Therapeutics, Inc. agreed to sell the worldwide rights to VOWST, a medicine made from fecal microbiota spores, to Nestlé Health Science. In 2022, Nestlé Health Science consented to acquire the Brazilian nutrition company Puravida.

DSM Nutritional Products: In March 2024, EW Nutrition, a DSM-Firmenich subsidiary, expanded its product range by acquiring the Biomin Biostabil brand of silage inoculants. In October 2024, Lesaffre acquired the yeast extract division of DSM-Firmenich.

Herbalife Nutrition Ltd.: In March 2025, A legally binding memorandum of agreement was signed by Herbalife to acquire all of Pro2col Health LLC and Pruvit Ventures, Inc.'s assets. For almost $10 million in cash, Herbalife bought a manufacturing plant in North Carolina.

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Conclusion

The market is expected to see strong demand as consumers become more conscious of the health advantages of functional foods and dietary supplements.
In this competitive environment, businesses need to be flexible, adjust to new regulations, and match their products to changing customer demands.

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