After-Sun Products Market Expands at 3.7% CAGR, Driven by Rising Skin Health Awareness - Analysis by TMR

The global after-sun products market was valued at US$ 2.4 billion in 2022 and is projected to reach US$ 3.3 billion by 2031, growing at a CAGR of 3.7% from 2023 to 2031. The increasing prevalence of skin diseases, including skin cancer, is a key factor driving market growth. After-sun products are designed to hydrate and soothe the skin post-exposure, reducing the risk of sunburn and long-term skin damage.

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Market Size and Growth

The after-sun products industry is witnessing steady growth due to rising consumer awareness about the harmful effects of prolonged sun exposure. The demand for advanced after-sun care solutions is increasing as consumers prioritize skincare. The market is also being fueled by a growing number of women in the workforce, who are more likely to use personal care products, as well as an increase in male consumers adopting skincare routines.

Market Segmentation

The after-sun products market can be segmented based on product type, distribution channel, and end-user demographics:

• Product Type: Lotions, creams, gels, oils, sprays, and balms.

• Distribution Channel: Online retail, supermarkets & hypermarkets, pharmacies, and specialty stores.

• End-User Demographics: Women, men, and children.

Regional Analysis

Europe dominated the global after-sun products market in 2022, driven by the expansion of the personal care sector and high consumer awareness about skincare. According to research, 86% of Europeans apply sunscreen products, demonstrating a strong culture of sun protection. North America is also a significant market due to increasing outdoor activity participation and high spending on personal care products. Asia-Pacific is emerging as a lucrative market, with rising disposable incomes and growing awareness of skincare benefits in countries such as China, Japan, and India.

Market Drivers and Challenges

Drivers:

• Growing awareness of skin damage caused by sun exposure.

• Increasing cases of skin cancer worldwide.

• Rise in the number of working women and growing personal care spending among men.

• Development of advanced after-sun formulations by key industry players.

Challenges:

• Competition from alternative sun protection products such as sunscreen and UV-resistant clothing.

• Price sensitivity in developing economies.

• Regulatory restrictions on certain skincare ingredients.

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Market Trends

Increase in demand for natural and organic after-sun products featuring ingredients such as aloe vera, cucumber, and hyaluronic acid.

Rise in male consumer adoption of skincare products, contributing to market expansion.

Technological advancements in after-sun formulations, including products with antioxidants and anti-aging properties.

E-commerce growth leading to greater accessibility of premium after-sun care solutions worldwide.

Competitive Landscape

Leading players in the after-sun products market are focusing on innovation and strategic partnerships to strengthen their market presence. Key players include:

• L'Oréal S.A.

• Beiersdorf Aktiengesellschaft

• Johnson & Johnson Services, Inc.

• Avon Products, Inc.

• Kao Corporation

• Shiseido Co., Ltd.

• The Procter & Gamble Company

• The Estee Lauder Companies Inc.

• Unilever PLC

• Christian Dior SE

Recent Key Developments

May 2022: Beiersdorf's Eucerin brand expanded into the U.S. sun care market with a dermatologically developed Eucerin Sun Care line.

February 2022: Beiersdorf Aktiengesellschaft inaugurated an innovation center in Florham Park, New Jersey, to accelerate local innovation and the launch of world-class therapeutic OTC and sun care offerings.

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Future Outlook

The after-sun products market is expected to continue its steady growth, driven by innovation, expanding consumer awareness, and increasing demand for high-quality skincare solutions. Companies are likely to focus on sustainable and eco-friendly formulations to meet evolving consumer preferences, ensuring long-term market expansion.

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