Activ'Inside Expands to the US Market with Launch of US Subsidiary

Bordeaux, 19 March 2025 - Activ'Inside, a leader in the development of innovative, scientifically-backed botanical ingredients for the nutrition industry, is making a significant move in its international growth strategy with the establishment of a US subsidiary. This expansion marks a pivotal moment for the company, ensuring faster market access for its premium active ingredients, including Safr'InsideTM, while strengthening its presence in the world's largest food supplement market.
Accelerating Market Access by bringing Innovative Ingredients for the US
Building on its strong commercial footprint in Europe and Asia, Activ'Inside is now fully committed to the US market. In September 2024, the company launched Activ'Inside Incorporated, a fully owned subsidiary in the United States. This strategic expansion is designed to accelerate market entry, enhance logistical efficiency, and better serve the needs of American consumers who prioritize preventive health solutions.
"Our decision to establish a US subsidiary aligns with our vision for global growth," said Vincent Bellette, Deputy CEO of Activ'Inside. "By maintaining local product inventory and a dedicated sales force, we can significantly reduce lead times and provide unparalleled service and responsiveness. This enables us to introduce our scientifically validated ingredients to the US market more efficiently than ever before."
Benoit Lemaire, CEO, added, "Activ'Inside has always been a solution provider, and this expansion allows us to be closer to our US clients. By understanding their specific needs, we can offer adaptable, potentially proprietary solutions that set them apart in the market."
Activ'Inside's US subsidiary not only accelerates the market introduction of innovative ingredients but also reinforces the company's dedication to advancing preventive health. A standout of this expansion is Safr'InsideTM, Activ'Inside's flagship saffron extract, which has earned a US patent, adding to its existing approvals in Europe, Japan, South Korea, Malaysia, and South Africa. There are more patents on Safr'Inside than any other saffron extract, highlighting Activ'Inside's leadership in delivery scientifically validated, distinctive and natural solutions for mental wellness.
The Science Behind Safr'InsideTM
Proven effective in both acute (30mins) and chronic use, Safr'InsideTM is a next-generation saffron extract with the highest concentration of safranal (0.2% HPLC), a key neuroactive compound known for its ability to modulate serotonin levels. Unlike standard saffron extracts, Safr'InsideTM retains its full-spectrum bioactive profile, ensuring superior efficacy. Backed by six published mechanisms of action, it has demonstrated proven benefits for stress, emotional well-being, and sleep.
With its expansion into the US, Activ'Inside is bringing this breakthrough ingredient to a broader audience, setting a new standard in natural cognitive and emotional well-being solutions.
A Strategic Presence at SupplySide Connect New Jersey
As part of its expansion efforts, Activ'Inside will be exhibiting at SupplySide Connect New Jersey, booth 524, marking its first major US industry event since launching its subsidiary. Industry professionals are invited to visit and discover how Activ'Inside's patented botanical innovations, including Safr'InsideTM, are setting new standards in the food supplement space.
With its strengthened presence in the US, Activ'Inside is poised to transform the landscape of natural health solutions, offering faster access to premium botanical ingredients backed by science and innovation.
For media enquiries contact Ines CHEE at mailto:i.chee@activinside.com

Activ'Inside
HQ : ZA du Grand Cazau 33750 Beychac et Caillau - Bordeaux Area - FRANCE
Activ'Inside Manufacturing (Secondary Address) : ZA du Bos Plan, 3 Impasse des Grives 33750 Beychac et Caillau - France
Ines CHEE / Communications Officer
i.chee@activinside.com / +33 (0) 649 294 754

Headquartered in Bordeaux, France, Activ'Inside is a health food tech company committed to developing exceptional food supplements through a profound understanding of the power and potential of botanical ingredients. With a strong belief in merging contemporary science with traditional wisdom, the company combines cutting-edge scientific research with time-honored knowledge to create innovative, high-quality solutions. Activ'Inside's expertise spans neuro-nutrition, nutricosmetics, and active aging. By applying modern scientific techniques to its botanical expertise, Activ'Inside identifies, produces, and validates key components that enhance product development. Every step of the process, from sourcing to validation, is infused with the company's core value: "Science inside, claims outside." This philosophy ensures that proprietary ingredients not only remain true to their natural origins but also deliver meaningful, scientifically-backed benefits for the food nutrition industry.

This release was published on openPR.