Enhanced Attendee Engagement And Market Competitiveness Through Advanced Transaction Infrastructure Trend: A Crucial Influence on the Event And Exhibition Market's Transformation in 2025

How Are the key drivers contributing to the expansion of the event and exhibition market?
The increasing investments in corporate conferences and events are projected to drive the growth of the event and exhibition market. Companies are allocating more resources to corporate events that promote networking, brand visibility, and business development. Higher investments in corporate conferences are driving demand for event venues and boosting revenue for facilities. A report by Northstar Travel Media in July 2024 showed an increase in event investments, with an average of £348,035 spent by 85% of organizations in the past year. Consequently, investments in corporate events are driving market growth.

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What growth opportunities are expected to drive the event and exhibition market's CAGR through 2034?
The event and exhibition market has grown strongly in recent years. It is projected to grow from $47.66 billion in 2024 to $50.66 billion in 2025, at a CAGR of 6.3%. This growth is driven by increased networking opportunities, demand for experiential events, economic growth, institutional support, infrastructure development, and higher corporate spending on marketing.

The event and exhibition market is forecast to grow steadily, reaching $63.75 billion by 2029 at a CAGR of 5.9%. Growth drivers include the rise of hybrid and virtual events, expansion into emerging markets, growing demand for experiential marketing, increased investment in event technology, and the rise of corporate and consumer events. Trends include the integration of virtual and augmented reality, sustainable event practices, AI and automation adoption, data-driven strategies, and personalized event experiences.

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What are the emerging trends shaping the future of the event and exhibition market?
Key companies in the events and exhibitions market are concentrating on advancing technologies for events, such as improved transaction infrastructure, to enhance ticketing, streamline operations, and boost engagement. This infrastructure involves a secure payment processing system, efficient ticket distribution, real-time validation, and comprehensive management. For example, in August 2023, Leap Event Technology, a US-based event solution firm, introduced a new integrated merchant services solution powered by Stripe. This solution is part of Leap's event technology suite, which includes ticketing and e-commerce products for various sectors like music, sports, and performing arts. The service also includes fraud protection tools at no extra cost, aiming to improve operational efficiency and ease ticket and merchandise transactions.

Which growth-oriented segments of the event and exhibition market are leading the industry's development?
The event and exhibition market covered in this report is segmented -

1) By Type: Business-To-Business (B2B), Business-To-Consumer (B2C), Mixed Or Hybrid, Other Types
2) By Event Types: Corporate Events, Trade Shows And Exhibitions, Social Events, Sports Events, Other Event Types
3) By Revenue Streams: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services, Other Revenue Streams
4) By End User: Consumer Goods And Retail Sector, Automotive And Transportation Sector, Industrial, Entertainment, Real Estate And Property, Hospitality Sector, Other End Users

Subsegments:
1) By Business-To-Business (B2B): Trade Shows And Conferences, Corporate Networking Events, Industry-Specific Exhibitions, B2B Product Launch Events, Professional Development And Training Events
2) By Business-To-Consumer (B2C): Consumer Expos And Fairs, Retail And Product Demonstration Events, Public Trade Shows, Consumer Technology And Innovation Events, Festivals And Cultural Exhibitions
3) By Mixed Or Hybrid: Hybrid Conferences (Online And In-Person), Virtual And Physical Expos, Hybrid Product Launches And Showcases, Webinars With Live Exhibitions, Hybrid Networking And Career Fairs
4) By Other Types: Virtual Events And Online Exhibitions, Community Events And Public Gatherings, Niche Or Specialized Events (E.G., Charity Galas, Local Festivals), Educational And Training Events, Nonprofit And Government Expos

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What regions are leading the charge in the event and exhibition market?
Europe was the largest region in the event and exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event and exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What companies are at the forefront of innovation in the event and exhibition market?
Major companies operating in the event and exhibition market are RELX Group, The Freeman Company LLC, Informa Markets, GL Events, Reed Exhibitions, Cvent Inc., Messe Frankfurt GmbH, MCH Group AG, Artexis Easyfairs, Clarion Events Ltd, Fiera Milano SpA, NürnbergMesse GmbH, Koelnmesse GmbH, Emerald Expositions Events Inc., Easyfairs, COMEXPOSIUM Group, Hyve Group plc, dmg events, ITE Group Plc, Viparis, Tarsus Group, Messe Düsseldorf Gmbh, Deutsche Messe AG

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What Is Covered In The Event And Exhibition Global Market Report?

•Market Size Forecast: Examine the event and exhibition market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the event and exhibition market for a structured understanding.
•Key Players Overview: Analyze major players in the event and exhibition market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the event and exhibition market.
•Segment Contributions: Evaluate how different segments drive overall growth in the event and exhibition market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the event and exhibition market.
•Industry Challenges: Identify potential risks and obstacles affecting the event and exhibition market.
•Competitive Landscape: Review strategic developments in the event and exhibition market, including expansions, agreements, and new product launches.

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