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In-Depth Analysis of the Breakfast Food Market: Growth Opportunities, Key Trends, and Forecast 2025-2034
What industry-specific factors are fueling the growth of the breakfast food market?The breakfast food market is anticipated to grow due to the escalating demand for convenience foods. Convenience foods are typically commercially produced so they can be consumed with ease, often needing minimal to no preparation. The increased need for convenience foods is driven by factors like growing health interest, rising disposable incomes, and heightened demand for ready-to-eat meals. Serving as an essential part of the convenience food market, breakfast foods provide swift, easy, and nutritious choices that align with the hurried lifestyles of today's consumers. For instance, in 2023, the United States Department of Agriculture, a US agency, reported that the total value of US processed food exports rose to $36.59 billion, marking an increase of 1.7% from prior years. As such, the surge in convenience food demand stimulates the growth of the breakfast food market.
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What Is the projected market size and growth rate for the breakfast food market?
Over the past few years, there has been a robust growth in the breakfast food market size. It is projected to expand from $457.71 billion in 2024 to $487.77 billion in 2025, boasting a compound annual growth rate (CAGR) of 6.6%. The historic period's growth is attributed to a rise in the production of staples like cereals, eggs, and dairy products, an increase in disposable incomes, the proliferation of American style breakfasts, the need for fast and convenient breakfast options, and a growing working population.
The market size for breakfast food is anticipated to experience robust expansion in the upcoming years, with an estimated value of $619.91 billion by 2029, growing at a compound annual growth rate (CAGR) of 6.2%. The forecasted growth can be associated with growing consumer knowledge, environmentally sustainable practices, meeting vegan and vegetarian demands, a rising inclination towards ready-to-eat meals and an upsurge in breakfast food net sales. The forecast period is set to observe major trends such as the introduction of plant-based and alternate protein sources, the release of nutritionally enhanced new products, a wide range of brands for breakfast foods, the launch of frozen and ready-to-consume options, along with instant breakfast cereals.
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What new trends are reshaping the breakfast food market and its opportunities?
Leading firms in the breakfast food market are creating inventive alternatives, like breakfast cereals based on millet and jowar, to satisfy customers seeking nutritious substitutes for conventional breakfast items. The new munch breakfast cereal, composed of jowar and millet in addition to traditional ingredients like wheat and rice, represents a healthier breakfast choice. For example, in June 2023, Nestle, a food company based in Switzerland, introduced KOKO KRUNCH Millet-Jowar and MUNCH breakfast cereals. This decision to include jowar, a nutritious kind of millet, is aimed at diversifying their offerings and attracting health-conscious consumers in India. MUNCH cereal is a tasty, crunchy product made from three grains, namely whole grain wheat flour, rice, and corn.
What major market segments define the scope and growth of the breakfast food market?
The breakfast food market covered in this report is segmented -
1) By Type: Breakfast Bars, Cereal Meals, Sausages And Salamis, Beverages, Bakery Products, Other Types
2) By Packaging: Films And Wraps, Rigid Boxes, Pouches And Sachets, Bottles And Jars, Trays, Cans
3) By Form: Solid, Liquid
4) By Distribution Channel: Hypermarkets And Supermarkets, Independent Retail Stores, Specialty Stores, Convenience Stores, Online Sales Channel
Subsegments:
1) By Breakfast Bars: Granola Bars, Protein Bars, Oatmeal Bars, Fruit and Nut Bars
2) By Cereal Meals: Ready-to-Eat Cereals, Hot Cereals, Muesli
3) By Sausages And Salamis: Pork Sausages, Chicken Sausages, Beef Sausages, Vegetarian Sausages, Salamis
4) By Beverages: Coffee, Tea, Fruit Juices, Smoothies, Protein Shakes
5) By Bakery Products: Bread, Muffins, Croissants, Pancakes And Waffles, Bagels
6) By Other Types: Yogurt And Parfaits, Eggs, Smoothie Bowls, Porridge Or Rice Pudding
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Which geographical regions are pioneering growth in the breakfast food market?
North America was the largest region in the breakfast food market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the breakfast food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the breakfast food industry growth?
Major companies operating in the breakfast food market are Nestle S.A., PepsiCo Inc., Unilever PLC, Starbucks Coffee Company, The Kraft Heinz Company, General Mills Inc., Associated British Foods (ABF) PLC, The Kellogg Company, Hormel Foods Corporation, Conagra Brands Inc., Campbell Soup Company, Del Monte Food Inc., Dr. Oetker, Britannia Inc., The Hain Celestial Group, Kodiak Cakes, Beyond Meat, Impossible Foods Inc., Eat Just Inc., Annie's Homegrown
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What Is Covered In The Breakfast Food Global Market Report?
•Market Size Forecast: Examine the breakfast food market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the breakfast food market for a structured understanding.
•Key Players Overview: Analyze major players in the breakfast food market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the breakfast food market.
•Segment Contributions: Evaluate how different segments drive overall growth in the breakfast food market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the breakfast food market.
•Industry Challenges: Identify potential risks and obstacles affecting the breakfast food market.
•Competitive Landscape: Review strategic developments in the breakfast food market, including expansions, agreements, and new product launches.
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