Rising Electric Vehicle Sales Boost Acoustic Vehicle Alerting System (AVAS) Market Driver: Leading Transformation in the Acoustic Vehicle Alerting System Market in 2025

What industry-specific factors are fueling the growth of the acoustic vehicle alerting system market?
The anticipated rise in electric vehicle sales is set to boost the expansion of the acoustic vehicle alerting system market. Electric vehicles (EVs), cars which operate on an electric motor using energy from batteries, pose a greener substitute to conventional vehicles powered by internal combustion engines. The popularity of EVs is on the upswing, due to heightened ecological consciousness, governmental rebates and up-to-the-minute technological breakthroughs that make these vehicles more viable and economical. Acoustic vehicle alerting systems (AVAS) are employed in EV's to produce synthetic sounds to notify pedestrians and cyclists of the moving vehicle. For example, data from the International Energy Agency, an independent intergovernmental body based in France, reveals that over 2.3 million electric cars were purchased in the initial quarter of July 2023, a surge of 25% when compared to the same quarter of the previous year. Predictions indicate that by the conclusion of 2023, sales figures could hit 14 million, equating to a year-on-year increase of 35%, with the rate of growth expected to quicken during the latter half of the year. Consequently, the escalating sales of electric vehicles are fuelling the expansion of the acoustic vehicle alerting system market.

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What Is the projected market size and growth rate for the acoustic vehicle alerting system market?
The market for acoustic vehicle alerting systems has seen a swift expansion in recent years. The estimated growth is from $2.01 billion in 2024 to $2.38 billion in 2025, with a compound annual growth rate (CAGR) of 18.9%. The surge in growth during the historical period can be credited to regulatory requirements for pedestrian safety, escalating urbanization leading to dense traffic, heightened concern for environmental noise pollution, usage of directional sound technology for accurate pedestrian alerts, and the growing recognition of safety requirements for visually impaired pedestrians.

The market for acoustic vehicle alerting systems is anticipated to witness swift expansion in the upcoming years, escalating to a massive $4.71 billion in 2029 at an 18.5% compound annual growth rate (CAGR). Factors contributing to this predicted growth during the forecast period include the assimilation for autonomous vehicle systems, escalated consumer requests for customizable AVAS noises, the rise of smart city frameworks endorsing AVAS, strategic collaboration between automakers and the sound industry for improved AVAS solutions, and the rigorous global safety policies promoting AVAS adoption. Alongside this, the forecasted period will observe trends including progress in electric vehicle technology, the manifestation of artificial intelligence-operated AVAS for informed alerts, the fusion of AVAS with vehicle-to-everything (V2X) communication, the shift towards interactive AVAS systems with pedestrian interactive mechanisms and the standardization of AVAS rules for interoperability and safety.

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What new trends are reshaping the acoustic vehicle alerting system market and its opportunities?
Leading firms in the acoustic vehicle alerting system (AVAS) market are shifting their focus towards technological advancements like hardware-based configuration to boost the efficiency and reliability of their alert systems. By incorporating warning sound generators, faders, and equalizers into a hardware-based configuration, the dependency on software validation is eradicated. This method makes the system design simpler by placing reliance on physical elements solely. For example, LAPIS Technology Co. Ltd., an electronic parts producer based in Japan, launched the ML22120xx series in January 2024. This series, the first industry-specific speech synthesis integrated circuits (ICs) for AVAS in electric vehicles (xEVs), adhere to regulations necessitating AVAS to emit unending sounds at low velocities (below 30 km/h or 18.6 mph) for notifying pedestrians. The ML22120xx series, which comprises warning sound generators, faders, and equalizers, eradicates the requirement for complicated software validation, consequently shortening the development period. Moreover, it incorporates a fault detection feature to increase vehicle dependability.

What major market segments define the scope and growth of the acoustic vehicle alerting system market?
The acoustic vehicle alerting system market covered in this report is segmented -

1) By Vehicle Type: Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle
2) By Propulsion Type: Battery Electric Vehicle (BEV), Plug-in Hybrid Electric Vehicles (PHEV), Fuel Cell Electric Vehicles (FCEV)
3) By Technology: Speaker-Based System, Exterior Sound Generation Devices, In-Cabin Sound Generation System
4) By Mounting Position: Integrated, Separated
5) By Sales Channel: Original Equipment Manufacturer (OEM), Aftermarket

Subsegments:
1) By Passenger Car: Electric Passenger Cars, Hybrid Passenger Cars, Autonomous Passenger Cars, Luxury Electric Vehicles (Evs), Compact And Mid-Size Electric Vehicles
2) By Light Commercial Vehicle: Electric Light Commercial Vehicles (Elcvs), Hybrid Light Commercial Vehicles, Delivery Vans, Small Utility Trucks, Electric Light Trucks
3) By Heavy Commercial Vehicle: Electric Heavy Trucks, Hybrid Heavy Trucks, Bus Fleets (Electric And Hybrid), Heavy Duty Trucks For Freight And Logistics, Construction And Mining Vehicles

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Which region dominates the acoustic vehicle alerting system market?
Asia-Pacific was the largest region in the acoustic vehicle alerting system market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the acoustic vehicle alerting system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the acoustic vehicle alerting system industry growth?
Major companies operating in the acoustic vehicle alerting system market are Siemens AG, DENSO Corporation, Continental AG, Mitsubishi Electric Corporation, Valeo Group, Texas Instruments Incorporated, STMicroelectronics N.V., Infineon Technologies AG, Analog Devices Inc., Harman International Industries Inc., Autoliv Inc., Microchip Technology Incorporated, Hella GmbH & Co. KGaA, ROHM Co. Ltd., Brigade Electronics Inc, ERA Elektronik A.S., Ardent-uk, luis technologies, Grewus GmbH, TH Köln, Seger Ses ve Elektrikli Gereçler San. A.S.

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What Is Covered In The Acoustic Vehicle Alerting System Global Market Report?

•Market Size Forecast: Examine the acoustic vehicle alerting system market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the acoustic vehicle alerting system market for a structured understanding.
•Key Players Overview: Analyze major players in the acoustic vehicle alerting system market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the acoustic vehicle alerting system market.
•Segment Contributions: Evaluate how different segments drive overall growth in the acoustic vehicle alerting system market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the acoustic vehicle alerting system market.
•Industry Challenges: Identify potential risks and obstacles affecting the acoustic vehicle alerting system market.
•Competitive Landscape: Review strategic developments in the acoustic vehicle alerting system market, including expansions, agreements, and new product launches.

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