Savor the Mediterranean: European Organic EVO Oil and Wines Take Center Stage in New York, New Jersey and Hoboken

After an initial experience with European certified excellence during promotional days in restaurants, American consumers are ready to take a step forward: to integrate Organic Extra Virgin Olive Oil and European organic wines into their daily shopping.

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Starting on 20 February 2025, consumers in the United States will be able to enjoy a unique experience discovering ORGANIC EVO Oil and European organic wines in seven renowned Italian speciality shops in New York, New Jersey and Hoboken. For 181 days, they will have the opportunity to get to know these excellent products, authentic symbols of Mediterranean gastronomic culture, up close.

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The initiative is part of the Ecceamerica project, promoted by Unaprol and CAP, with co-financing from the European Union under EU Reg. 1144/2014. The aim is to spread the culture of European certified organic extra virgin olive oils and wines in the United States and Canada, enhancing their quality, tradition and sustainability.

The Scent of Quality: A Unique Sensorial Experience

Some aromas tell stories. European organic wines and extra virgin olive oils are two authentic expressions of the Mediterranean, the result of a thousand-year-old tradition and meticulous processing methods. Wine lovers know that tasting begins with the aroma: before sipping, the glass is brought to the nose to allow oneself to be carried away by fruity, spicy or floral notes. Only then comes the tasting, which confirms the sensations perceived by the sense of smell. The same goes for extra virgin olive oil, which should no longer be considered just a condiment, but a true protagonist of the kitchen.

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Thanks to this initiative, American consumers will be able to participate in guided tastings, discover European organic certification and the benefits of sustainable production. Finally, they will receive practical advice for using the products in the kitchen, enhancing each recipe with an authentic Mediterranean touch.

Discover the Points of Sales Involved and the Promotion Calendar:

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This initiative combines taste, culture and sustainability, inviting people to rediscover the value of authentic and certified ingredients, ready to enter American kitchens and transform every dish into a unique sensorial experience.

For further details and updates on the initiative, see the official ecceamerica.eu [https://ecceamerica.eu/] website and Facebook [https://www.facebook.com/ecceamericaUSA] and Instagram [https://www.instagram.com/ecceamerica_usa/] profiles.
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