openPR Logo
Press release

The Journey of a Tortilla on the "Golden Racetrack"

03-17-2025 04:40 PM CET | Associations & Organizations

Press release from: ABNewswire

From taco stalls on Mexican streets to shawarma wraps in Middle Eastern restaurants, and now to frozen tortillas on Asian supermarket shelves-a small Mexican tortilla is quietly becoming the "golden racetrack" of the global food industry.

Global Flatbread Consumption Landscape

In the process of globalization and localization, flatbread products have become a culinary bridge across cultures and regions due to their strong versatility. According to statistics, countries where flatbread is consumed include the United States, Canada, Germany, France, Italy, the United Kingdom, Israel, Turkey, Egypt, Morocco, India, China, Japan, South Korea, Mexico, Brazil, Argentina, Australia, and South Africa.

North American Market: The "Transformation" of Wraps

The annual consumption of Mexican tortillas (Tortilla) in the North American market has surpassed 5 billion servings, making them a favorite among fast-food giants. The wrap's skin is soft and tough, enclosing a rich filling of grilled beef, black beans, guacamole, and lettuce, offering a perfect fusion of the skin's chewiness and the filling's juiciness with every bite. With the rise of healthy eating trends, innovative formulations such as low-gluten and whole wheat tortillas have emerged. Whole wheat tortillas are rich in dietary fiber and have a slightly rough texture but are healthier, pairing with grilled chicken breast, vegetable salad, and low-fat yogurt sauce to provide consumers with a nutritious and balanced dietary choice.

European Market: The "Darling" of Dining Tables

In Europe, German Durum kebab wraps and French crepes continue to be popular, becoming favorite street foods. Durum kebab wraps feature crispy and delicious skin, paired with grilled meat, onions, lettuce, and yogurt sauce, offering a perfect combination of crunchiness and juiciness with every bite. Crepes are favored for their diverse flavors. Sweet crepes have a delicate and smooth texture, paired with strawberries, bananas, chocolate sauce, and whipped cream, making them the perfect choice for dessert lovers. Savory crepes feature potatoes, ham, cheese, and eggs as fillings, with a rich taste, soft skin, and hearty filling.

Middle East and Africa: Industrialization of Pita Bread

In the Middle East and Africa, pita bread is a daily staple for over 600 million people. This bread has a soft skin with an airy interior that can easily be stuffed with grilled meat, hummus, olives, and tomatoes. Whether served as a main course for a meal or as a healthy breakfast paired with yogurt and fruit, pita bread is deeply loved by consumers. With the gradual popularization of industrial production, handcrafted methods have been replaced, significantly improving pita bread's production efficiency and market reach.

Asia-Pacific Region: The "Partner" for Curries

In the Asia-Pacific region, Indian chapatis are a staple food with steadily growing market demand. Chapatis have a chewy texture, with a slightly charred exterior and a soft interior, making them perfect for dipping into rich curry sauces. Whether paired with chicken curry, potato curry, or vegetable curry, chapatis can perfectly absorb the aroma of the curry, providing consumers with a rich sensory experience.

Why Has a Flatbread Become the "Universal Interface" of the Food Industry?

* Scene Versatility: With flexible customization ranging from 8-30 cm in diameter, it can adapt to various product forms such as wraps, pizza bases, and desserts, satisfying different eating needs across scenarios.
* Cultural Penetration: Innovative formulations such as low-gluten, whole wheat, and spinach flavors precisely match European and American healthy eating demands and Middle Eastern halal food standards, bridging cultural differences.
* Supply Chain Advantages: Frozen storage at -18 degrees C for 12 months perfectly addresses cross-border logistics challenges, with a profit margin 30% higher than short-shelf-life products.

Food manufacturers should seize this global opportunity, actively expanding the export business of flatbread products to cover the global market. Currently, the flatbread market has immense potential, with consumers' demand for it growing rapidly, especially for healthy, convenient, and diverse food options.

When a flatbread breaks geographical boundaries, it signifies the globalization wave of the food industry. Chenpin Food Machinery [https://www.chenpinmachine.com/tortilla-production-line-machine-cpe-900-product/]not only provides machinery equipment but also offers a fully automated food solution tailored to local needs, satisfying the diverse demands of global consumers.

Media Contact
Company Name: Chenpin Food Machine Co.,Ltd.
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=the-journey-of-a-tortilla-on-the-golden-racetrack]
Country: China
Website: https://www.chenpinmachine.com/

Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. ABNewswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com



This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release The Journey of a Tortilla on the "Golden Racetrack" here

News-ID: 3919590 • Views:

More Releases from ABNewswire

Understanding Magnetic Switches: Types, Working Principles, and Applications
Understanding Magnetic Switches: Types, Working Principles, and Applications
A magnetic switch is a versatile electrical device that operates by responding to magnetic fields. From Hall Effect to reed switches, explore their functions, types, and diverse applications. What is a Magnetic Switch? A magnetic switch is an electrical device that operates by responding to the presence of a magnetic field. It functions by closing or opening its contacts based on the strength of the magnetic field. Specifically, the switch remains closed
Innovating embedded downlight technology: Leading the global trend of intelligent, efficient and customized lighting
Innovating embedded downlight technology: Leading the global trend of intelligen …
The strong rise of China's manufacturing industry has profoundly reshaped the technological landscape and development trajectory of embedded downlights. With its unparalleled industrial chain advantages, continuous technological innovation, and significant cost-effectiveness, Chinese enterprises have risen from participants in the global lighting industry to undisputed leaders. This transformation goes far beyond the huge production scale; it lies in the thorough innovation of the core technical content and application boundaries of embedded
North China Electric Power University Foreign Aid Training Program Visits Yiyuan Tech for Exchange
North China Electric Power University Foreign Aid Training Program Visits Yiyuan …
On July 23, 2025, the Electrical Industry Training Program of North China Electric Power University's Foreign Aid Project visited Yiyuan Technology for an exchange visit. The purpose was to gain in-depth insights into the company's innovations in renewable energy technology promotion and application [https://www.yiyen.com/about/], and to build bridges connecting university-enterprise cooperation with foreign aid initiatives. Image: https://ecdn6.globalso.com/upload/p/1108/image_other/2025-07/scene-1.jpg Image: https://ecdn6.globalso.com/upload/p/1108/image_other/2025-07/scene-3.jpg Upon arrival, the delegation received a warm welcome from company leadership and the reception
Pure Sine Wave Low Frequency Inverter Charger
Pure Sine Wave Low Frequency Inverter Charger
Pure sine wave low frequency inverter [https://www.yiypower.com/ap-mini-600w-1500w-120v-low-frequency-pure-sine-wave-inverter-charger-product/] is widely used and suitable for a variety of scenarios. In terms of home backup power, it can provide reliable power during power outages, ensuring that essential appliances such as refrigerators, air conditioners and medical equipment continue to operate . For solar power generation systems, Inverter charger [https://www.yiypower.com/ap-mini-600w-1500w-120v-low-frequency-pure-sine-wave-inverter-charger-product/] can converter DC Power from Battery, which charged by solar panels, into clean alternating current

All 5 Releases


More Releases for Middle

Finnovex Middle East 2025: Middle East's Fintech Metamorphosis: Digital, Decentr …
Dubai, UAE, 9th October 2025, ZEX PR WIRE, Exibex is proud to announce the 33rd global edition of Finnovex Middle East, returning on November 11-12, 2025, in Dubai, the innovation capital of the Middle East. Under the theme "Middle East's Fintech Metamorphosis: Digital, Decentralized & Disruptive," this leading summit will convene over 300 banking and fintech leaders, policymakers, regulators, and technology innovators to explore the region's transformative financial journey. As the
Coupon Craze Hits the Middle East: Introducing Middle East's Elite Coupon Platfo …
The Middle East is about to experience a great shift with the launch of Claimea, the region's elite coupon platform set to revolutionize how people save while shopping online. Considering the growing trend of online coupons, Claimea offers a comprehensive solution for shoppers looking for working and verified deals. Claimea aims to enhance the shopping experience for consumers across the Middle East. With an interactive user interface and well-known partner merchants,
Middle East Travel Retail
Report Overview The report covers exhaustive analysis of the Middle east travel retail market in terms of qualitative and quantitative aspects. The report provides in-depth information on market size & forecast, current market trends, driving & restraining factors, challenges, and future opportunities of the Middle east travel retail market. The report provides analysis on key market segments along with market size and forecast information for each of the segments. The report
Middle East Auto Component Market Significant Growth over Forecast Period 2020-2 …
Auto Component Market is those markets which are manufacture components or parts required in the automobile industry. Middle East Auto Components market was valued at $ 28 billion in 2019 and is expected to surpass $ 39.7+ billion by 2028. Projected growth in the market can be recognized as snowballing automobile vehicle fleet and rising manufacture and infrastructural activities across different countries of the region. Moreover, mounting demand for vehicle
Studying the Middle East Yacht Market,Studying the Middle East Yacht Industry, S …
Latest industry research report on: Studying the Middle East Yacht Market : Industry Size, Share, Research, Reviews, Analysis, Strategies, Demand, Growth, Segmentation, Parameters, Forecasts Our analysts believe that the long-term outlook for the yacht market in the Middle East is positive. Demand for yachts in the Middle East has remained stable and is expected to continue being so. Yachting has emerged as a key aspect of the luxury lifestyle in the
Middle East Railway Sector Middle East Railway Sales Report
For Report Sample Contact: neeraj@kuickresearch.com or +91-11-47067990 Report Table of Contents Middle East Outlook 1.1 Countries Overview 1.2 Middle East Economy 1.3 Transportation in Middle East Middle East Rail Transport Outlook 2.1 Overall Status of Rail Transport in Middle East 2.2 Trends in Railway Infrastructure Development in Middle East Saudi Arabia 3.1 Existing Railway Infrastructure 3.2 Proposed/Planned Railway Infrastructure 3.3 Regulatory Framework 3.4