Telecom API Market : Provides the market estimates and forecasts for all the segments in terms of revenue

Increasing proliferation of mobile internet and smartphones is leading to the increasing demand for mobile applications. Telecom API helps application developers to integrate various API services such as payment, voice, SMS and WebRTC into their mobile applications. This helps the application developers to enhance their customer experience and increase the adoption of their application among telecom end-users. Telecom API also helps telecom carriers to increase the application base in its application store. This factor helps telecom carriers to increase their customer base and retain the existing customers. Currently, the telecom carriers are increasing investments in setting up their own API platform through partnering with service providers and aggregators. This helps telecom carriers to build a large developer base and create new applications for its customers. The global telecom API market had generated revenue of US$ 54.80 Bn in 2014 and the market revenue is projected to grow at a CAGR of 23.6% during the forecast period (2015 – 2022) and reach a market size of US$ 323.44 Bn by 2022.

The increasing adoption of 4G LTE network in several countries is expected to boost the mobile internet traffic rate and thereby, boost WebRTC, RCS and maps and location API services. Moreover, telecom carriers are facing huge competition from Over-The-Top (OTT) service providers. Telecom API helps the telecom carriers to overcome this challenge and improve its market share and generate more revenue.

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The telecom API market is categorized based on service types into payment, SMS, MMS and RCS, maps and location, voice/speech, identity management, WebRTC and others. In 2014, Voice API service occupied a majority share of the global telecom API market. This was due to the increasing use of Voice API by enterprise developers and partner developers in their mobile applications. However, the market for WebRTC is expected to grow at a fast rate during the coming years owing to low cost of calling offered in WebRTC as compared traditional voice services. In the coming years, the market for SMS, MMS and payment API service is expected to grow in developing countries in Asia Pacific and MEA. The increasing use of mobile money is expected to be a driving factor for payment API in coming years. Maps and location API service is expected to see more adoption in North America and Europe in the coming years.

Long tail developer segment is expected to see fastest growth in terms of revenue generation during the forecast period from 2015 to 2022. By adding more long tail developers to developer base, telecom carriers, aggregators and service providers can leverage innovation in creating new API and mobile applications.

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The market for telecom API is highly competitive with the presence of multiple global and local players. In 2014, some of the key aggregators and service providers include Fortumo OU, Alcatel Lucent, Nexmo, Inc., Tropo, Inc., Twilio, Inc., Apigee, Corp. and LocationSmart. It should be noted that service providers or aggregators do not offer all APIs in the market. Further, Aepona Ltd. (An Intel Company) and Comverse, Inc. were identified to be the key players in the telecom API market. Most of aggregators and service providers are focusing on providing SMS, MMS, identity management and WebRTC API services to telecom carriers around the world. Due to complex payment process and tough financial regulations for mobile payment in different countries, the payment API faces lesser competition due to presence of very few players. During the coming years, many aggregators and service providers are expected to offer WebRTC API service to the telecom carriers. Telecom carriers are increasingly partnering with service providers and aggregators to launch and create own API platform based on their requirement.

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