Press release
Demand Surge In Dental Treatments Fuels Growth Prospects In The Teeth Whitening Market: A Key Factor Shaping the Future of the Teeth Whitening Market in 2025
Teeth Whitening Market
The anticipated escalation in the requirements for dental treatments is set to boost the expansion of the teeth whitening market. Dental treatments encompass the medical processes and interventions conducted by dental professionals to manage and treat oral health disorders. Dental experts provide teeth whitening treatments to augment dental color and presentation, thereby improving a patient's cosmetic appeal. For example, in August 2023, the National Health Service, a public healthcare system based in the UK, issued a report stating that there were 32.5 million dental disorder treatment instances, presenting a growth of 23.2% compared to the 26.4 million treatments in 2021. Consequently, this boosted demand for dental treatments will significantly contribute to the growth of the teeth whitening market. Teeth Whitening Market Driver: Escalating Dental Disorder Numbers Globally Propel Teeth-Whitening Market Expansion
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What is the projected compound annual growth rate (CAGR) of the teeth whitening market from 2025 to 2034, and what factors influence it?
The market for teeth whitening has seen significant expansion in the recent past. Its size is projected to escalate from $7.31 billion in 2024 to $7.72 billion in 2025, recording a compound annual growth rate (CAGR) of 5.7%. The expansion during the historic period is credited to the rising beauty and aesthetic consciousness, the sway of social media and celebrity endorsements, the proliferation of dental tourism, the accessibility of off-the-shelf whitening products, and increased consumer knowledge and education.
The market size of teeth whitening is projected to experience steady expansion in the upcoming years. The market is anticipated to reach $9.17 billion by 2029, growing at a compound annual growth rate of 4.4%. Factors contributing to this growth during the forecast period include the ongoing focus on aesthetic dentistry, the rise of personalized and bespoke whitening services, an increasing aging demographic, the societal and cultural impacts on beauty standards, and merging with comprehensive health trends. Key trends expected for the forecast period comprise the advent of advanced whitening technologies, a surge in the use of at-home whitening kits, the adoption of natural and organic teeth whitening items, and pioneering whitening concoctions.
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How are the latest trends influencing the growth of the teeth whitening market?
Leading businesses in the teeth whitening sector are leveraging the use of wavelength technology as a feature in their innovative oral care products to keep ahead of the competition. These next-gen products utilize designated light frequencies to bolster dental treatments and upgrade oral hygiene results. For instance, Colgate-Palmolive Company, a dental and personal-care production firm based in the US, unveiled the Colgate Optic White ComfortFit LED Teeth Whitening Kit in February 2023, armed with the revolutionary wavelength technology. It adopts specific light wavelengths, such as blue or violet spectrum, to boost teeth whitening treatment efficiency. The kit emphasizes enhancing user experience by prioritizing comfort, uniform whitening, user-friendliness, result-oriented approach, and swift action. By leveraging the wavelength technology, the kit applies a light coating of whitening serum on the teeth by using the accompanying LED device, for a duration of 10 minutes a day over a span of 10 days, thereby enabling quick stain removal. The contents of the kit include a flexible LED whitening light and a teeth whitening pen and it can be charged easily using a smartphone, compatible with both iPhone and Android devices.
What are the major segments of the teeth whitening market and their role in driving growth?
The teeth whitening market covered in this report is segmented -
1) By Product Type: Whitening Toothpaste, Whitening Gels And Strips, Light Teeth Whitening Device, Other Products
2) By Distribution Channel: Institutional Sales, Retail Sales
3) By Application Type: In-Office, At-Home
Subsegments:
1) By Whitening Toothpaste: Abrasive Whitening Toothpaste, Enzyme-Based Whitening Toothpaste
2) By Whitening Gels And Strips: Gel-Based Whitening Products, Whitening Strips
3) By Light Teeth Whitening Device: LED Teeth Whitening Devices, UV Teeth Whitening Devices
4) By Other Products: Whitening Mouthwashes, Whitening Pens, Professional Teeth Whitening Kits
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North America was the largest region in the teeth whitening market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the teeth whitening market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the teeth whitening market?
Major companies operating in the teeth whitening market report are Johnson And Johnson, Procter And Gamble, Unilever PLC, GlaxoSmithKline PLC, 3M Company, Henkel AG And Co. KGaA, Koninklijke Philips N.V., Colgate-Palmolive Company, Church And Dwight Co, DENTSPLY International, Institut Straumann AG, Ivoclar Vivadent AG, Kerr Corp, Ultradent Products Inc., Dr. Fresh LLC, Onuge Personal Care (Guangzhou) Co. Ltd., TECNO-GAZ SpA, Pearl Smile GmbH, Brodie & Stone International PLC, Beaming White LLC., WHITEsmile GmbH, WSD Labs USA INC., TPC Advanced Technology Inc., DentMate Technology Co. Ltd., Mavrik Dental Systems Ltd., GLO Science LLC, Cosmolab Manufacturing Ltd
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What Is Covered In The Teeth Whitening Global Market Report?
•Market Size Forecast: Examine the teeth whitening market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the teeth whitening market for a structured understanding.
•Key Players Overview: Analyze major players in the teeth whitening market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the teeth whitening market.
•Segment Contributions: Evaluate how different segments drive overall growth in the teeth whitening market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the teeth whitening market.
•Industry Challenges: Identify potential risks and obstacles affecting the teeth whitening market.
•Competitive Landscape: Review strategic developments in the teeth whitening market, including expansions, agreements, and new product launches.
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