Press release
Global Floriculture Market to Reach USD 118.95 Billion by 2032, Growing at an 8.1% CAGR
Global Floriculture Market Blossoms with Robust GrowthThe global floriculture market is experiencing significant expansion, driven by increasing demand for ornamental plants and flowers across various applications such as personal use, gifts, and events. According to recent data, the market size was valued at USD 63.79 billion in 2024 and is projected to reach USD 118.95 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.1% during the forecast period.
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Competitive Landscape and Regional Demand
The floriculture industry is characterized by a diverse competitive landscape, with numerous players operating globally. Regions such as Europe, Asia-Pacific, and North America have traditionally dominated the market due to favorable climatic conditions and established distribution networks. However, emerging economies in the Asia-Pacific region are witnessing higher demand, attributed to urbanization, increasing disposable incomes, and cultural festivities that emphasize the use of flowers.
United States: Growth Opportunities in Floriculture
In the United States, the floriculture market has seen steady growth, with a total wholesale value of sales across all floriculture crops totaling US$6.69 billion in 2022 from 8,951 floriculture producers with a production area of 833 million square feet.
The market is characterized by a mix of large-scale producers and a growing number of small-scale, local growers who cater to the increasing consumer preference for locally sourced flowers. Recent trends indicate a shift towards sustainable and eco-friendly practices, with consumers and businesses alike prioritizing environmental considerations in their purchasing decisions.
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Segmentation Analysis
by Type
Cut Flowers
Bedding Plants
Potted Plants
Others
In 2023, the Cut Flowers sector accounted for the greatest portion of the Floriculture Market. The segment is also anticipated to expand at a CAGR of 8.2% over the projected period, per the MMR analysis. Because of their lovely scent and aesthetic appeal, cut flowers are becoming more and more popular with customers, which is responsible for the segment's rise. Cut flowers are also resistant to pests and disease, and they are simple to handle and harvest. Since cut flowers are Kenya's second-most-exported commodity after tea, the market is predicted to contribute significantly to the country's GDP.
by Flower Type
Rose
Chrysanthemum
Tulip
Lily
Gerbera
Carnations
Texas Blueball
Freesia
Hydrangea
Others
by Application
Personal Use
Institutions/Events
Hotels, Resorts, & Spas
Industrial
Others
In 2024, the biggest market share was held by the Institutions/Events segment. Large quantities of flowers are needed for decorative purposes at institutions and events including weddings, business gatherings, and cultural festivities. This segment's market share is greatly increased by the steady and large volume of demand. The need is increased by organizations such as offices, colleges, and universities who buy flowers for formal occasions, yearly festivities, or memorials. The demand in this market is further driven by spikes in flower consumption for events during special occasions like Valentine's Day, Christmas, and other festivals.
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Key Market Participants:
1. Kariki
2. Multiflora
3. Karen Roses
4. Harvest Flower
5. Queens Group
6. Ball Horticultural
7. Afriflora
8. Karuturi
9. Oserian
10.Selecta One
11.Washington Bulb
12.Arcangeli Giovanni & Figlio
13.Carzan Flowers
14.Rosebud
15.Benary
16.Danziger
17.Sakata
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