Comprehensive In-Counter Barcode Scanners Market Insights: Forecasting Size, Growth, and Competitive Trends from 2025 to 2034

What industry-specific factors are fueling the growth of the in-counter barcode scanners market?
An increase in e-commerce activities is predicted to fuel the development of the in-counter barcode scanner market. E-commerce or online business model makes the trading of goods and services via the Internet possible. Its popularity is mainly due to its convenience, the growing accessibility of the Internet, and the change in consumer behavior towards digital shopping. In-counter barcode scanners are typically utilized in receiving and replenishing inventory, order processing, shipment, returns, and inventory checks. These devices contribute to precision and effectiveness in these operations, enabling businesses to streamline their workflow and reduce expenses. For example, data from the United States Census Bureau, a US-based governmental organization, showed that e-commerce sales were anticipated to hit $1,118.7 billion in 2023, representing a surge of 7.6% (±1.2%) from 2022. At the same time, overall retail sales registered a 2.1% (±0.4%) uptick during the same timeframe. In 2023, e-commerce sales made up 15.4% of all sales, up from 14.7% in 2022. Consequently, the increasing trend in e-commerce is promoting the expansion of the in-counter barcode scanner market.

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What Is the projected market size and growth rate for the in-counter barcode scanners market?
The market for in-counter barcode scanners has seen a substantial increase in size in the past few years. The market value which stood at $2.3 billion in 2024 is expected to increase to $2.5 billion in 2025, following a compound annual growth rate (CAGR) of 8.7%. Factors such as the globalization of supply chains and markets, incorporation with point-of-sale systems, compliance to regulations, reduction in costs and control over inventory can be credited for the growth experienced in the historic phase.

The market size for in-counter barcode scanners is predicted to experience robust expansion in the coming years, reaching $3.44 billion by 2029 with a compound annual growth rate (CAGR) of 8.3%. The predicted growth can be credited to retail automation, strides in AI and machine learning, a rising demand for contactless solutions, a heightened focus on resilience in supply chains, and the broadening of omnichannel retail. The forecast period is expected to see trends such as improved AI decoding, multi-functional offerings from in-counter barcode scanners, the integration of sustainability features, enhanced data analytics, and customization possibilities.

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What new trends are reshaping the in-counter barcode scanners market and its opportunities?
Leading corporations in the in-counter barcode scanners market are concentrating their efforts on creating novel products, such as artificial intelligence-supported barcode readers, in order to maintain a competitive advantage. An AI-supported barcode reader is a barcode scanning system that uses AI algorithms to improve the precision and effectiveness of barcode recognition. For example, in October 2023, Cognex Corporation, a firm based in the US that manufactures machine vision systems, launched the AI-Assisted Barcode Reader DataMan 380. These barcode readers, the DataMan 380, are equipped with a CMOS sensor that can reach a resolution of up to 5320 x 3032, or approximately 16.13 MPixels, and offer shutter speeds that range from 15 μs to 200 ms. These scanners, built with AI-accelerated decoding, enhance throughput by simultaneously processing 1D and 2D codes, making them an ideal fit for machine vision applications in logistics and manufacturing facilities.

What major market segments define the scope and growth of the in-counter barcode scanners market?
The in-counter barcode scanners market covered in this report is segmented -

1) By Type: One-Dimensional Barcode Scanners, Two-Dimensional Barcode Scanners
2) By Technology: Laser Scanner, Imager, Omni-Directional Scanner
3) By Application: Retail, Healthcare, Transportation And Logistics, Manufacturing, Hospitality, Other Applications

Subsegments:
1) By One-Dimensional (1D) Barcode Scanners: Laser Scanners, CCD (Charge Coupled Device) Scanners
2) By Two-Dimensional (2D) Barcode Scanners: Image-Based Scanners, CMOS (Complementary Metal-Oxide-Semiconductor) Scanners

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Which region dominates the in-counter barcode scanners market?
North America was the largest region in the in-counter barcode scanners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-counter barcode scanners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the in-counter barcode scanners industry growth?
Major companies operating in the in-counter barcode scanners market are Honeywell International Inc., Fujitsu Limited, Toshiba Corporation, Seiko Epson Corporation, Motorola Inc., NCR Corporation, Zebra Technologies Corporation, Toshiba TEC Corporation, Casio Computer Co. Ltd., Opticon, SATO Holdings Corporation, Unitech Electronics Co. Ltd., Datalogic S.p.A., Posiflex Technology Inc., TSC Auto ID Technology Co. Ltd., Newland Auto-ID Tech. Co. Ltd., ZULTEC International Co. Ltd., CipherLab, Janam Technologies LLC, Socket Mobile Inc.

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What Is Covered In The In-Counter Barcode Scanners Global Market Report?

•Market Size Forecast: Examine the in-counter barcode scanners market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the in-counter barcode scanners market for a structured understanding.
•Key Players Overview: Analyze major players in the in-counter barcode scanners market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the in-counter barcode scanners market.
•Segment Contributions: Evaluate how different segments drive overall growth in the in-counter barcode scanners market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the in-counter barcode scanners market.
•Industry Challenges: Identify potential risks and obstacles affecting the in-counter barcode scanners market.
•Competitive Landscape: Review strategic developments in the in-counter barcode scanners market, including expansions, agreements, and new product launches.

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