Press release
Electronic Health Records Fueling Growth In Healthcare Data Monetization Driver: Leading Transformation in the Healthcare Data Monetization Market in 2025
Healthcare Data Monetization Market
The healthcare data monetization market is expected to experience significant growth, catalyzed by the increasingly universal implementation of electronic health records. Digital replicas of patients' medical histories, electronic health records provide comprehensive details of a patient's health history, including diagnoses, medications, and treatments. Used regularly in healthcare data monetization for medical research, pharmaceutical advancement, and clinical trials, they improve treatment methods and personalize medicines. For example, in June 2023, a Munich Re Group survey involving 32 companies revealed that approximately 90% of carriers are now utilizing electronic health records, reflecting a 38% increase since 2020. Therefore, this surge in electronic health record usage is propelling the expansion of the healthcare data monetization market.
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What Is the projected market size and growth rate for the healthcare data monetization market?
The market size of healthcare data monetization has experienced swift expansion in the previous years. It is projected to surge from $0.83 billion in 2024 to $0.99 billion in 2025, representing a compound annual growth rate (CAGR) of 19.9%. The significant growth during the historic period can be credited to the heightened attention towards data privacy and security, alongside the rise in usage of external data sources.
The market size for healthcare data monetization is projected to experience substantial growth in the upcoming years, increasing to $2.04 billion in 2029 with a compound annual growth rate (CAGR) of 19.7%. The increase over the forecast period is largely due to the broad acceptance of electronic health records (EHR), alongside increasing regulatory compliance and standards. During this forecast period, key trends to look out for include a heightened focus on data privacy and security, the proliferation of data exchange platforms, the growth of value-based care models, the integration of artificial intelligence and machine learning, and the rise of data monetization partnerships.
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What new trends are reshaping the healthcare data monetization market and its opportunities?
Leading enterprises in the healthcare data monetization market are pioneering innovative measures in digital transition, such as Software as a Service (SaaS), to enable healthcare professionals to offer more customized experiences for patients. SaaS refers to a software distribution model in which applications are cloud-stored and users can access them via the internet, typically through a web browser or mobile app. In April 2023, for example, Salesforce, a cloud software firm based in the US, launched new Customer 360 for Health functionalities intended to facilitate personalized experiences for patients by healthcare providers. These advancements aim at optimizing operations, reducing expenses, and elevating patient care by harnessing real-time data, AI, and automation. The features allow healthcare and life science organizations to improve the overall care experience, harnessing the full power of Salesforce technology, inclusive of real-time data from Data Cloud, Einstein AI, and automation with Flow.
What major market segments define the scope and growth of the healthcare data monetization market?
The healthcare data monetization market covered in this report is segmented -
1) By Type: Direct Data Monetization, Indirect Data Monetization
2) By Deployment: On-Premise, Cloud
3) By End User: Pharmaceutical And Biotechnology Companies, Healthcare Providers, Healthcare Payers, Medical Technology Companies
Subsegments:
1) By Direct Data Monetization: Data Licensing And Sales, Data Sharing Agreements, Subscription-Based Access To Data
2) By Indirect Data Monetization: Enhanced Patient Care Services, Improved Operational Efficiency, Targeted marketing And Advertising, Research And Development Collaborations
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Which region dominates the healthcare data monetization market?
North America was the largest region in the healthcare data monetization market in 2024. The regions covered in the healthcare data monetization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the healthcare data monetization industry growth?
Major companies operating in the healthcare data monetization market report are Google LLC, McKesson Corporation, Microsoft Corporation, Siemens AG, accenture* PLC, Oracle Corporation, SAP SE, Salesforce Inc., GE Healthcare, Infosys Limited, Cerner Corporation, OpenText Corporation, Epic Systems Corporation, Snowflake Inc., Informatica Inc., TIBCO Software Inc., QlikTech International AB, Innovaccer Inc., Sisense Inc., H1.Co, Infor, SAS Institute Inc., Virtusa Corp., John Snow Labs Inc., HTEC Group
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What Is Covered In The Healthcare Data Monetization Global Market Report?
•Market Size Forecast: Examine the healthcare data monetization market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the healthcare data monetization market for a structured understanding.
•Key Players Overview: Analyze major players in the healthcare data monetization market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the healthcare data monetization market.
•Segment Contributions: Evaluate how different segments drive overall growth in the healthcare data monetization market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the healthcare data monetization market.
•Industry Challenges: Identify potential risks and obstacles affecting the healthcare data monetization market.
•Competitive Landscape: Review strategic developments in the healthcare data monetization market, including expansions, agreements, and new product launches.
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